Purpose and Impact of Advertising Production for Television - PowerPoint Presentation

Slide1

Purpose and Impact of Advertising Production for Television

Unit 30 – Advertisement production for televisionAdam McCallion

Structures of Adverts

Realist Narrative

One structure

is the realist

narrative,

which aims to provide the audience with an authentic feel to the advertisement by making them believe what they are visually examining.

For example this Amazon Kindle Fire advert limpidly and conspicuously shows the man

endeavoring

to do something in an mundane day. The man is

trying

to get his film of his Kindle to show on his TV.

So

the product is being advertised whilst he "learns" how to perform these actions. It withal shows certain features which need to be advertised anyway, so ergo by doing it the way its been done it can all be advertised congruously but as though the man in the advert has learnt and ascertained what he wanted to perform as though its authentic life. So consequently it is a Realist Narrative advert because its as though the product is suggesting that it is a mundane day to day occurrence in the mans life. Him utilizing his kindle and the special features of the product.

Link to advert

: https://

www.youtube.com/watch?v=yAIUxSSRMII

Structures of Adverts

Documentary

A Documentary advert is an advert which is similarly structured to a TV documentary.

In

the way the clips are most likely kindred to if it was an authentic documentary program. This form is conventionally utilized with charity adverts and additionally sometimes like cleaning products. More in the product documentary adverts there is conventionally a person interviewing if you like, another person who may be working on the composition of the certain product.

They

may ask conspicuous questions about the product so the audience ken facts about the product. Its kindred with the charity ones in the way the person verbalizing is telling the audience consequential information to draw the listener in

.

With the example I've given you can

see

emotion in the clips and it is quite upsetting.

That's

the way they

optate

to make you feel so you will

donate. Another

way in which it makes it more homogeneous to a documentary is the fact it has a narrator

speaking

in front of the slow and woeful music, documenting what is going on in the clips.

Link to advert:

https://

www.youtube.com/watch?v=99pQ0KJfdoE

Structures of Adverts

Anti-Realist Narrative

An Anti- Realist Narrative advert form is when it comes across as fictional as though it is

pellucidly

and conspicuously fake and genuinely unauthentic. Virtually as though what transpires in the advert would never ever transpire in authentic life. There could still be a story abaft the advert but because of how unauthentic it will be you wouldn't take it earnestly enough

.

This example is a Cheese String advert from 2013.

At

the commencement it seems as though something earnest and tenable is going to transpire but then this cheese string figure just appears from the sea. The cheese string is portrayed as though it is sultry and people cant take their

eyes

off it

. However

authentically the people in the advert cant take their

eye off

it because its so unbelievable that you would never expect it to transpire so they're shocked by it.

Its

virtually as though its taking the mic out of David Hasselhoff in Bay Watch by the cheese string being abstrusely revealed from the sea and as being quite sultry and the peculiar music in the background. Unlike the Realist Narrative this is not Day-to-day comportment because what transpires in the clip would never transpire in any mundane day

.

Link

to advert:

https://

www.youtube.com/watch?v=Bl6LmTVZiIE

Structures of Adverts

Talking Heads

Talking

heads adverts are where the people that feature in the

ad; speak

directly to the camera.

Customarily

to

endeavor

and draw the listener in more as though the person on the advert is

speaking

with the audience directly.

Its

more likely that it is charity adverts which utilize this form because it in some ways feels more personal to the person visually examining.

For example

I

culled this advert for Cancer Research UK because it is genuinely physically contacting and you optically discern the emotion in the peoples faces when they're

talking. Its

genuinely quite upsetting

visually

canvassing it and it authentically does

persuade you

to donate

mazuma

to the charity, but that's conspicuously the impression they

optate

so

you will donate that is genuinely the whole point.

Like

I

mentioned earlier it is genuinely personal because you couldn't genuinely imagine the pain and the feeling of being in that position until you were

.

Link

to advert:

https://

www.youtube.com/watch?v=G_u-kwFlFKI

Structures of Adverts

Animation

Animation adverts are conspicuous, they are adverts which are animated and ergo don't authentically feature any actors.

There

is just people who do the voice overs. They can have a story or be arbitrary and additionally fictional or non-fictional as long as somewhere during it, it advertises the product in some form.

For example this is an animated Flora ad.

It

has a story to it but it from a child's perspective so its got a jocose side to it as well as solemn. Rather than the individual characters verbalizing as though it is transpiring there and then it is narrated by one of children.

The

story is being told in the past tense. Withal

is

albeit the advert is animated it does genuinely feature some authentic life objects like the tub of Flora and the toast is like an authentic object so its like a coalescence between animated and authentic life. Albeit the advert is comical and not genuinely about the product it does get tied in quite well. in the way that just after the climax of the advert they all sat down and relished their Flora on toast.

Link

to advert:

https://

www.youtube.com/watch?v=8_JPJhxOVV8

Structures of Adverts

Parodic

Parodic

adverts are when its as though the company are ridiculing their own company and other narratives. Its virtually as though they can poke the fun out of buying the product.

Conspicuously

this is remotely what the audience wants to visually perceive.

Especially

the advert

I’ve

culled is LYNX, so authentically it is aimed at the 15+ age genre so they've

endeavored

to make it hysterical because that audience would appreciate it more.

Sometimes

its so unbelievable what transpires in the advert that it couldn't possibly transpire in

authenticity,

but that's the whole point of the ad

.

Link

to advert:

https://

www.youtube.com/watch?v=Uf0l6D2Memk

Structures of Adverts

Dramatic

Dramatic adverts are conspicuous its when they're solemn and its as though it is

reality. Because

what is in the advert could genuinely transpire to anyone. I suppose you could

say

they're

public

cognizance with certain things. I

t

is the shock of a dramatic event which is what

prehends

your attention, this is customarily what the advert consists of.

I culled the

Think Bike

advert as its very earnest. All of

the Think

adverts are earnest as they give you a taste of authenticity, it just takes a second for something to transpire.

It

genuinely shocks you when you

see the

advert and what transpires so you just take the advert into account and do what it

says.

Link

to advert:

https://www.youtube.com/watch?v=SXI8-_

9FrB4

Censorship

Regulatory bodies hold responsibility for monitoring what is and what is not sanctioned to be shown on television.The Advertising Standards Ascendancy (ASA) are solely responsible for regulating all media advertisements throughout the UK and ascertaining no content is deleterious or illuding. ASA received a total of 255 complaints about the McDonald’s ‘Dead Dad’ advertisement as it was incriminated of utilizing child bereavement and grief to sell their products and outlining what the child had in prevalence with his deceased father in a rather infelicitous and callous manner. Link: https://www.youtube.com/watch?time_continue=37&v=S1XM4INk8l8Ofcom are another regulatory body who additionally take charge of monitoring what is shown on television. ASA refers any advertisement considered ‘problematic’ to Ofcom who would decide on the next most efficacious approach to take to handle the situation.

Sources of information.

Rates cards are a printed list of advertising rates that companies pay to broadcast advertisements in between television programmes. They are customarily only utilized for guidance purposes due to the fact that the genuine charges vary depending on the advertiser. These cards withal have a set of key terms and conditions which are vital for the advertising company.

Advertisers’ information packs avail advertisers make apprised and erudite decisions about when certain products should be advertised. They include information on sundry things, including brand and product overviews, reader profiles and website statistics.

Advertising agencies are dedicated to engendering and orchestrating advertisements and promoting and marketing

categorical products/accommodations

. They are conventionally hired to engender television and radio commercials, online and out-of-home advertising and mobile marketing as a component of an advertising campaign. Promo Media is an advertising agency predicated in Derry who are responsible for promoting a company, brand or accommodation through a range of advertising options

.

http

://www.promo-media.co.uk/derry

/

Audience classification.

The Standard Occupational Relegation is a governmental system used to categorise the economic and gregarious classes of audience members depending on what type of job they have. Media and advertisement engenderers throughout the UK utilize this relegation to define their target audience which sanctions them to market their products to suit each convivial class depending on their media consumption.

Psychographics takes the audiences' notions, postures and fascinates into consideration. It involves research into what they like and what they misprize. The results obtained from psychographics are conventionally coalesced with demographics to determine the target audience.

Geodemographics

fixates on the study of the population according to the geographical location. Socio-economic status is withal taken into consideration, especially when implementing market research.

To Conclude

To conclude, there

are

a range of issues that have to be considered when engendering an advertisement, including health, safety and copyright etc. a range of Techniques and structures have to be utilized in order to make the advertisement as professional and efficacious looking as possible. Advertisements are obliged

licitly

to follow a range of regulatory bodies in order to increment the standard and overtness of their broadcast. The number of viewers an advertisement acquires are accumulated by utilizing different methods including focus groups and interviews among other things. Audience relegation works in disuniting different groups into sub-groups utilizing psychographics, age and Demographics etc.