PPT-Purpose and Impact of Advertising Production for Television

Unit 30 Advertisement production for television Adam McCallion Structures of Adverts Realist Narrative One structure is the realist narrative which aims to provide the audience with an authentic feel to the advertisement by making them believe what they are visually examining . September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. SSUSH21. a. . Describe the baby boom and the impact as shown by Levittown and the Interstate Highway Act.. The Baby Boom:. After WWII there was a baby boom which was when there was a large increase of the number of babies born. TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . TONIGHT!. A GUIDE TO REACHING ENTERTAINMENT. AUDIENCES ON MICROSOFT ADVERTISING. Source. : 1) (Source: eMarketer, Nov 2011) 2. ). Source: Nielsen @Plan, Q 4, 2011 3. ). Microsoft Advertising internal reports, January 2012 . Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. Poetry is unique in the fact that it can be present in the most unlikely places. Literary devices are poetic in nature and can be found riddled throughout our modern world of advertising.. There are a few ways poetry is present within advertising:. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. In an IMC campaign, it is important that every time the target is exposed to the message, no matter the vehicle, it reinforces the key benefits. . Look . to what visuals are being used in other materials: consider color, spokesperson or character representatives, headline styles, or the execution techniques used elsewhere in the promotional mix to bind the IMC pieces together.. SSUSH21. a. . Describe the baby boom and the impact as shown by Levittown and the Interstate Highway Act.. The Baby Boom:. After WWII there was a baby boom which was when there was a large increase of the number of babies born. The AUDIENCE is the product.. Shows. are created to attract an audience. Commercials. are created to sell the advertiser’s product.. Time. is provided for the advertisers to reach the target audience.. To analyze other forms of entertainment, such as zoos, gaming, museums, cruises and resorts.. To show an introduction to entertainment marketing concepts. . To discuss recent trends and controversies in the entertainment industry. . Advertising & Sales Promotion. January 2017. What is a Jingle?. Part of the image of a brand. Short clips of music. A successful jingle promotes a positive image. Written to be easy to remember – short, repetitive and designed to “pop into” one’s mind when considering products. H.LOREN NIELSENwhere she leads the effort, worldwide. Ment�sADVISORY BOARD MENTORS is VP Worldwide Technical Operations, Product Production at tical planning and execution of all aspects THE IDEAL PROrIOTION EFFORT - NAEBConvention Miami Florida OctoberEdward L MorrisThe ideal promotion effort isdependent on a professional approachto the problemToday we are going to betalking about su