July 2016 Classical KUSC Programming Listeners Community Online Underwriting Classical KUSC is the nations largest Classical music station Classical KUSC Classical KUSC is the nations largest Classical music station ID: 670954
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Classical KUSC Underwriting Media KitJuly 2016
Classical KUSC Programming Listeners Community Online
Underwriting
Classical KUSC is the nation’s largest Classical music stationSlide2
Classical KUSC
Classical KUSC is the nation’s largest Classical music station.
Our Mission
To make classical music and the arts a more important
part of more people’s lives by presenting high quality
classical music programming, and by producing and
presenting programming featuring the arts and culture of Southern California.
Announcers at KUSC Classic Events meet and greet listeners
“…I wake up with you every morning and go to sleep with you every night. Is it any wonder that I love you? I’m sending KUSC a check for $5000.”
– Christine L.
Classical KUSC serves audiences from San Luis Obispo to the border of Mexico
Alan Chapman whets your appetite
with an hour of Requests at Noon
Weekdays, 12-1P.
Jim Svejda hosts The Record Shelf,
Sunday evenings at 10 PMSlide3
Programming
Dennis Bartel weekday mornings ,
6-9AM
“It’s rare for a day to go by when
I don’t tune in.” – Bruce W.
One million Southern Californians tune to Classical KUSC to get inspired and involved
*
Great outdoor summer concerts
At Classical KUSC, we do more than just play music because we know that people
turn to classical music when they’re looking for inspiration or need a moment of
peace. We hand-pick the greatest performances of music that has survived the
test of time to transport listeners, making it easier for them to concentrate
at work and less frustrating to drive through traffic, or enhancing any activity
by giving it a grand and beautiful soundtrack.
Weekdays At 5PM, Rich Capparela Has Your Classical Anti-Road Rage Melody
* Source: PPM February 2014 6+, includes San Luis Obispo, Santa Barbara, Palm Springs, Thousand Oaks and parts of San DiegoSlide4
Programming
“You are playing some
pantheons of classical music.
Such a remarkable and
inspiring way to start a Monday
morning.” –
Dede M.
Gail Eichenthal is KUSC’s Executive
Producer and produces programming
such as Arts Alive
Classical KUSC is dedicated to preserving classical music as a living art
Classical KUSC hosts are guides in musical discovery throughout the day, offering
tidbits of information about the music, composers and musicians. Plus KUSC hosts
keep you in the know when it comes to events around Southern California or
important happenings in the world of classical music and the arts. All free with
easy access at the push of a button.
The Opera Show with Duff Murphy,
Saturdays 9-Noon
KUSC plays Classical music 24-7Slide5
Listeners
“I can’t begin to tell you how
much KUSC enlivens and
enriches my life.” – Dana W.
Make your marketing dollars count by
reaching well educated and affluent
individuals who are movers and shakers in their industries
KUSC is on site at arts and cultural events
Brian Lauritzen hosts the LA
Phil broadcasts on KUSC
Source: Los Angeles Metro Survey Area, Scarborough
Feb 2015-Jan 2016,
Adults 18+
Escape The Work Week With
Rich Capparela and KUSC
at The Beach, Fridays 4-7PM
Classical KUSC listeners index above the market average of 100 in several desirable qualitative categories
Target Persons Station Percentage Target Index
Market
= 100
household
income levels
$
100,000-$149,999
125,900
19.8%
169
$
150,000-$249,999
79,081
12.5%
152
household income
$250,000+
57,361
9%
205
individual employment income
$150,000 - $249,999
25,556
4%
179
$250,000+
28,506
4.5%
332
HOME OWNERSHIP/RENTAL PROPERTIES/HOME IMPROVEMENTS
market value levels of owned home
$1,000,000-1,999,999
49,266
7.8%
170
$2,000,000
+
61,781
9.7%
512
EDUCATION
highest education level attained
post graduate degree
160,360
25.3%
230
college graduate(4 year college)
105,949
16.7%
106
some post graduate(no adv.degree)
26,101
4.1%
251 Slide6
What are your impressions about businesses or
foundations that sponsor programming on your local
public radio station?
Source: 2010 NPR Audience Perceptions of Corporate Sponsorship on Public Radio
The Oscar race is on Classical
KUSC
City of Hope celebrates over 10 years
of sponsorship of Classical KUSC
When price and quality are equal, I prefer to buy products from businesses that support public
radio.
Classical KUSC’s loyal listeners value the importance of supporting underwriters
Classical KUSC’s passionate audience supports those sponsors who help keep Classical music alive in their community
Listeners
“The world is so much more beautiful and less empty when I’m listening to KUSC.” – Claire P.
KUSC sponsors both ballet and
modern danceSlide7
Community
“We are all graced with your
presence in this universe which
seems so twisted sometimes … but it is such a profound feeling listening to you sharing such positive energies. Thank you!” – Claudia G.Your message on Classical KUSC
reflects your support of the Arts inSouthern California
Join KUSC at the next reception
with arts partners
KUSC announcers frequently give
pre-concert talks around town
Classical KUSC is the link to arts and culture for Southern Californians. Our listeners index above the market average of 100 in attending arts and culture events.
Get involved with KUSC and the arts community
Target Persons Station Percentage Target Index
Market = 100
Entertainment and Recreation
Events/ Places personally
attended (yr)
Art museum
112,000
17.7%
137
Symphony,
concert, etc
122,520
19.3%
276
Dance or ballet performance
56,608
8.9%
207
Source: Los Angeles Metro Survey Area, Scarborough February
2015-January 2016,
Adults 18+Slide8
Online
Reach Classical KUSC listeners online
KUSC.ORG
Monthly
Page Views220,
257Monthly Sessions
131,737
Monthly Streaming139,945
Enewsletter
40,000
Twitter
10,000+
Facebook
30,000+
Source: Google Analytics / Stream Guys Analyzer Tool 2016
Check out the KUSC podcasts with
interviews of celebrated artists
like Yo-Yo Ma
Classical KUSC is online
:
An active and vibrant community
of listeners stream programming,
listen to podcasts and partake in
social media activities at kusc.org.
Stream KUSC online at
kusc.org
“I listen to your station ALL day long using whatever media I can, including in the car and streaming online at work!” – Stephen G.
KUSC brings arts news to you on Saturdays at 8 a.m.Slide9
Underwriting
Place your marketing message along side like-minded sponsors on Classical KUSC
Classical KUSC provides the perfect score - start your marketing campaign on KUSC now
Support for Classical KUSC comes from City National Bank.
City National’s blue ladder represents the way up for
Californians, their business and personal financial needs. At cnb.com.
Supp
ort
for Classical KUSC comes from its members and from your Southern California Lexus Dealer. All-new
LX now a
vailable for a test drive at your local Lexus dealer. Online at Lexus.com
Lexus goes on site with KUSC to Classic
Events
City National Bank climbs the ladder with
Classical KUSC
“Our media campaign on KUSC is very effective in reaching Lexus buyers. It’s been a success!” - Karen Owens, Media Supervisor Zenith Media for the Southern California Lexus Dealers Association
KUSC Classic Events are popular
with listeners and membersSlide10
List of Clients on KUSCSlide11
Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater.com.
Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power. SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com
Sample Announcements
Underwriting
Support comes from
Sunpower
. Based in Silicon Valley, Sun Power combines innovative solar products with
advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for
consumers, major brands and utilities around the globe. More information at sunpower
.
com.Slide12
Support for Classical KUSC is provided by the State of California, issuing 4 billion dollars in bonds, an opportunity for these tough times. More information about these bonds at BuyCaliforniaBonds.com.
Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water. Reminding listeners to plant drought-tolerant this spring. Inspiration and tips at saveourwater.com.
Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power.
SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com
Sample Announcements
Underwriting
Support comes from
Sunpower
. Based in Silicon Valley, Sun Power combines innovative solar products with
advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for
consumers, major brands and utilities around the globe. More information at sunpower
.
com.Slide13
Contact
Abe Shefa
General Sales Manager andDirector of Corporate Affairs
(213) 225-7450ashefa@kusc.org