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Classical KUSC Underwriting Media Kit Classical KUSC Underwriting Media Kit

Classical KUSC Underwriting Media Kit - PowerPoint Presentation

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Classical KUSC Underwriting Media Kit - PPT Presentation

July 2016 Classical KUSC Programming Listeners Community Online Underwriting Classical KUSC is the nations largest Classical music station Classical KUSC Classical KUSC is the nations largest Classical music station ID: 670954

classical kusc 000 listeners kusc classical listeners 000 music arts support southern california programming online events solar solarcity station

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Slide1

Classical KUSC Underwriting Media KitJuly 2016

Classical KUSC Programming Listeners Community Online

Underwriting

Classical KUSC is the nation’s largest Classical music stationSlide2

Classical KUSC

Classical KUSC is the nation’s largest Classical music station.

Our Mission

To make classical music and the arts a more important

part of more people’s lives by presenting high quality

classical music programming, and by producing and

presenting programming featuring the arts and culture of Southern California.

Announcers at KUSC Classic Events meet and greet listeners

“…I wake up with you every morning and go to sleep with you every night. Is it any wonder that I love you? I’m sending KUSC a check for $5000.”

– Christine L.

Classical KUSC serves audiences from San Luis Obispo to the border of Mexico

Alan Chapman whets your appetite

with an hour of Requests at Noon

Weekdays, 12-1P.

Jim Svejda hosts The Record Shelf,

Sunday evenings at 10 PMSlide3

Programming

Dennis Bartel weekday mornings ,

6-9AM

“It’s rare for a day to go by when

I don’t tune in.” – Bruce W.

One million Southern Californians tune to Classical KUSC to get inspired and involved

*

Great outdoor summer concerts

At Classical KUSC, we do more than just play music because we know that people

turn to classical music when they’re looking for inspiration or need a moment of

peace. We hand-pick the greatest performances of music that has survived the

test of time to transport listeners, making it easier for them to concentrate

at work and less frustrating to drive through traffic, or enhancing any activity

by giving it a grand and beautiful soundtrack.

Weekdays At 5PM, Rich Capparela Has Your Classical Anti-Road Rage Melody

* Source: PPM February 2014 6+, includes San Luis Obispo, Santa Barbara, Palm Springs, Thousand Oaks and parts of San DiegoSlide4

Programming

“You are playing some

pantheons of classical music.

Such a remarkable and

inspiring way to start a Monday

morning.” –

Dede M.

Gail Eichenthal is KUSC’s Executive

Producer and produces programming

such as Arts Alive

Classical KUSC is dedicated to preserving classical music as a living art

Classical KUSC hosts are guides in musical discovery throughout the day, offering

tidbits of information about the music, composers and musicians. Plus KUSC hosts

keep you in the know when it comes to events around Southern California or

important happenings in the world of classical music and the arts. All free with

easy access at the push of a button.

The Opera Show with Duff Murphy,

Saturdays 9-Noon

KUSC plays Classical music 24-7Slide5

Listeners

“I can’t begin to tell you how

much KUSC enlivens and

enriches my life.” – Dana W.

Make your marketing dollars count by

reaching well educated and affluent

individuals who are movers and shakers in their industries

KUSC is on site at arts and cultural events

Brian Lauritzen hosts the LA

Phil broadcasts on KUSC

Source: Los Angeles Metro Survey Area, Scarborough

Feb 2015-Jan 2016,

Adults 18+

Escape The Work Week With

Rich Capparela and KUSC

at The Beach, Fridays 4-7PM

Classical KUSC listeners index above the market average of 100 in several desirable qualitative categories

Target Persons Station Percentage Target Index

Market

= 100

household

income levels

$

100,000-$149,999

125,900

19.8%

169

$

150,000-$249,999

79,081

12.5%

152

household income

$250,000+

57,361

9%

205

individual employment income

$150,000 - $249,999

25,556

4%

179

$250,000+

28,506

4.5%

332

HOME OWNERSHIP/RENTAL PROPERTIES/HOME IMPROVEMENTS

market value levels of owned home

$1,000,000-1,999,999

49,266

7.8%

170

$2,000,000

+

61,781

9.7%

512

EDUCATION

highest education level attained

post graduate degree

160,360

25.3%

230

college graduate(4 year college)

105,949

16.7%

106

some post graduate(no adv.degree)

26,101

4.1%

251 Slide6

What are your impressions about businesses or

foundations that sponsor programming on your local

public radio station?

Source: 2010 NPR Audience Perceptions of Corporate Sponsorship on Public Radio

The Oscar race is on Classical

KUSC

City of Hope celebrates over 10 years

of sponsorship of Classical KUSC

When price and quality are equal, I prefer to buy products from businesses that support public

radio.

Classical KUSC’s loyal listeners value the importance of supporting underwriters

Classical KUSC’s passionate audience supports those sponsors who help keep Classical music alive in their community

Listeners

“The world is so much more beautiful and less empty when I’m listening to KUSC.” – Claire P.

KUSC sponsors both ballet and

modern danceSlide7

Community

“We are all graced with your

presence in this universe which

seems so twisted sometimes … but it is such a profound feeling listening to you sharing such positive energies. Thank you!” – Claudia G.Your message on Classical KUSC

reflects your support of the Arts inSouthern California

Join KUSC at the next reception

with arts partners

KUSC announcers frequently give

pre-concert talks around town

Classical KUSC is the link to arts and culture for Southern Californians. Our listeners index above the market average of 100 in attending arts and culture events.

Get involved with KUSC and the arts community

Target Persons Station Percentage Target Index

Market = 100

Entertainment and Recreation

Events/ Places personally

attended (yr)

Art museum

112,000

17.7%

137

Symphony,

concert, etc

122,520

19.3%

276

Dance or ballet performance

56,608

8.9%

207

Source: Los Angeles Metro Survey Area, Scarborough February

2015-January 2016,

Adults 18+Slide8

Online

Reach Classical KUSC listeners online

KUSC.ORG

Monthly

Page Views220,

257Monthly Sessions

131,737

Monthly Streaming139,945

Enewsletter

40,000

Twitter

10,000+

Facebook

30,000+

Source: Google Analytics / Stream Guys Analyzer Tool 2016

Check out the KUSC podcasts with

interviews of celebrated artists

like Yo-Yo Ma

Classical KUSC is online

:

An active and vibrant community

of listeners stream programming,

listen to podcasts and partake in

social media activities at kusc.org.

Stream KUSC online at

kusc.org

“I listen to your station ALL day long using whatever media I can, including in the car and streaming online at work!” – Stephen G.

KUSC brings arts news to you on Saturdays at 8 a.m.Slide9

Underwriting

Place your marketing message along side like-minded sponsors on Classical KUSC

Classical KUSC provides the perfect score - start your marketing campaign on KUSC now

Support for Classical KUSC comes from City National Bank.

City National’s blue ladder represents the way up for

Californians, their business and personal financial needs. At cnb.com.

Supp

ort

for Classical KUSC comes from its members and from your Southern California Lexus Dealer.  All-new

LX now a

vailable for a test drive at your local Lexus dealer.  Online at Lexus.com

Lexus goes on site with KUSC to Classic

Events

City National Bank climbs the ladder with

Classical KUSC

“Our media campaign on KUSC is very effective in reaching Lexus buyers. It’s been a success!” - Karen Owens, Media Supervisor Zenith Media for the Southern California Lexus Dealers Association

KUSC Classic Events are popular

with listeners and membersSlide10

List of Clients on KUSCSlide11

Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water.  Reminding listeners to plant drought-tolerant this spring.  Inspiration and tips at saveourwater.com.

Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power. SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com

Sample Announcements

Underwriting

Support comes from

Sunpower

. Based in Silicon Valley, Sun Power combines innovative solar products with

advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for

consumers, major brands and utilities around the globe. More information at sunpower

.

com.Slide12

Support for Classical KUSC is provided by the State of California, issuing 4 billion dollars in bonds, an opportunity for these tough times. More information about these bonds at BuyCaliforniaBonds.com.

Support for KUSC comes from Save Our Water, a statewide program designed to help Californians reduce their everyday use of water.  Reminding listeners to plant drought-tolerant this spring.  Inspiration and tips at saveourwater.com.

Support for Classical KUSC comes from SolarCity, helping Southern California homeowners switch to clean, solar power.

SolarCity custom-designs solar systems to fit home and financial goals. More at solarcity.com

Sample Announcements

Underwriting

Support comes from

Sunpower

. Based in Silicon Valley, Sun Power combines innovative solar products with

advanced energy technologies and customized financing. Sun Power strives to improve the future of energy for

consumers, major brands and utilities around the globe. More information at sunpower

.

com.Slide13

Contact

Abe Shefa

General Sales Manager andDirector of Corporate Affairs

(213) 225-7450ashefa@kusc.org