February 25 2015 Your Cooperation is Needed Please mute your phone 6 To ask questions and open your line 6 This will help all of our friends PSABs Blended Training Webinars ID: 465008
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Slide1
Encouraging Positive Public Involvement
February
25,
2015
Slide2
Your Cooperation is Needed
Please mute your phone *6
To ask questions and open your line *6
This will help all of our friends! Slide3
PSAB’s Blended Training
Webinars
Traditional Classroom Sessions
One-on-One Assistance Slide4
Upcoming Training
Webinars
Municipal
Insurance 101 TBAThe Heart and Lung Act March 4The Open Records Act March 11Municipal Records Management March 12Benefits of Developing Safety Program March 18 * Free to PSAB Members ** Evening Session
4Slide5
Upcoming Classroom Training
Your Role as Municipal Secretary/Administrator
Police Civil Service Training
Establishing a Rental Property Inspection Program
The Course in Community Planning
The Course in Zoning
The Course in Subdivision & Land Development Review
The Course in Zoning AdministrationReserve Your Seat for 2015!Pennsylvania State Association of Boroughs2015 Annual ConferenceApril 26-29, 2015Lancaster, Pawww.boroughs.org
Slide6
Effective Public Involvementa tool for Successful Governance
Elected officials and business leaders recognize that earning support for controversial initiatives can be the difference between successful implementation and loss of their job.Slide7
Gil Longwell
County Planner
Township Community Development Director
Certified PMPEI Instructor
Local Government Trainer
Public Speaker
Chem
Nuclear Local Gov’t Involvement ManagerConsultant© 2013 Meeting Wits Success LLCAl Rights ReservedSlide8
Pennsylvania State Associationof Boroughs
Over a century of service to Pennsylvania’s Boroughs
Borough Officials and their citizens.Slide9
Our Goals – We Will
Explain the Public Involvement Process
Link: Ignorance – Fear - Opposition
Identify & Pick Up Rocks
Explore Public Policy Issues
Examine A Case StudySlide10
What Are YOUR Goals?Slide11
What is Public Involvement?
It Is A PROCESS
Project Specific
Community Specific
Dynamic – AdjustableSlide12
What Public Involvement Is NOT
One Way
Talking Heads
One Size Fits All
Nonnegotiable
Announce & Defend
TrainingSlide13
PI – The Process
Project
Analysis
–
“
Rocks
” – - What Are They???
What Do You Present??How Do You Present It???What Is “Dressing the Set”???Slide14
PI – The Process
ANALYSIS
Understanding Project At Hand
Understanding Points of Controversy
Listen to “Rumblings”Slide15
The Pulse…Slide16
The Pulse…Slide17
The Pulse…Slide18
PI – The Process
Listening Identifies “Rocks”
Pointed Questions
– Legitimate & Otherwise
Fears
– Real and Imagined
Rock Removal Strategies a/k/a “Picking Up Rocks” Selectively Pre-answer Questions Crafting the VenueSlide19
PI – The Process
Craft Your Message
What You’ll Say
How You’ll Say It
Must You Say It??
vs.
Must It Be
Said?? Where You’ll Say ItWhat does this mean?Pictures and handouts also convey informationSlide20
PI – The Players
Who Are The Players?
Elected/Appointed Officials
Landowners & Residents
Business Community
Special Interests – Formal
Special Interests - OtherSlide21
PI – The Players
Who Are The Players?
Elected/Appointed Officials
Landowners & Residents
Business Community
Special Interests – Formal
Special Interests - Other
Nimby, Nope, Nimtoo The Purposefully AbsentSlide22
PI – The Players
Who Are The Players?
Elected/Appointed Officials
Landowners & Residents
Business Community
Special Interests – Formal
Special Interests - Other
Nimby, Nope, Nimtoo The Purposefully Absent Who is MISSING???Slide23
PI – The Players
Who Are The Players?
Elected/Appointed Officials
Landowners & Residents
Business Community
Special Interests – Formal
Special Interests - Other
Nimby, Nope, Nimtoo The Purposefully Absent The MEDIASlide24
THE UNKNOWN
IGNORANCE – is not stupidity
FEAR
of the Unknown
&
FEAR
of ChangeKNOWLEDGE ERASES IGNORANCEKNOWLEDGE EASES FEAR Removing Fear does NOT remove oppositionSlide25
Public Policy
Many Sources Create PP
“Higher” Level of Government
The Citizenry
(the Governed)
The Governing Body - YOU!!
Sr. Management Staff
“Resistance Is (usually) Futile” - Seven-of-Nine(bureaucrats already convinced by other bureaucrats)Slide26
Public Policy
Addresses a “Public” Purpose or Benefit
To Achieve What Individuals Cannot
Overcome Great Cost
Broad Scope
“Horsepower” and Clout
“Trickle-Down” – The Parental RoleSlide27
Public Policy
The Shadow Influencers –
truthingovernment.org
truthingovernment.net
citizensfortruthingovernment.org brewersforcleanwater.com horsesforcleanwater.com partnersforcleanwater.com pacleanwatercampaign.orgWHOIS the influencer?Google: “whois pacleanwatercampaign,org”ANSWER: Chesapeake Bay Foundation, Inc.Slide28
Vocablurry
SIMPLE WORDS WORK BEST
DIMINISH
CHANCE FOR MISUNDERSTANDING
AVOID WORDS/PHRASES
WITH DOUBLE MEANINGS
LISTEN TO YOURSELF –
Do you make sense?Slide29
UNIVERSAL TRUTH
NOTHING
IS EVER
OFF THE RECORDSlide30
Become Proactive
Media Relations Plan
Implement Before Crisis Event
Introductions & Validation
Become
Their
Subject-Matter Expert
Periodic ContactBecome a camouflaged influencer?Google: “whois pacleanwatercampaign,org”A new persona: pacleanwatercampaign.com, .net, .us, .info Slide31
Three Golden WordsSlide32
Three Golden Words
I Don’t KnowSlide33Slide34
“I don’t know, here’s what I think.”Slide35
Your Secret Life LinesI don’t know.
I will find out and have the answer you you by (time) on (date).Slide36
Conewago Township,Dauphin County, PAThe land of the
Self-Proclaimed Self-ImportantSlide37
It is hard to be different when you blend in with the crowd.Slide38
1 Topic
Many Publics
Many Positions & Agendas
Landowners
Service Providers
Local Officials –
Elected
Appointed Regulators Treatment PlantsFocus GroupsIdentify IssuesNewsletters pick up rocksSlide39
Venue For Policy Setting
Who Owns/Defends the Plan?
Venue for Public Meeting
Stage DressingSlide40
“Gauntlet of Truth”Slide41
MYTHS
Everyone gets a sandmound
Every property will be sewered
This will cost (
ME
) thousands
Each Year
FactsAll are affected equallyYou pick inspector & pumperNo government personnel on your propertyProperty values preserved/enhancedCheaper than sewersSoils determine repair strategySlide42
“Gauntlet of Truth”
Managing the environment
w
/
flow &
choke points.Slide43
Structured Submittal
Advanced Submittal
Any Topic
Post on Wall
Structured Response
Posted First
Only On-Subject answered
Count DownSlide44
Measuring Success
100% compliance
0 Prosecutions
Finding & Fixing Problems
System History Archive
DEP Satisfied!!!
Elected Officials Reelected!Slide45
Gil Longwell
Meeting With Success! LLC
4902 Carlisle Pike • #269
Mechanicsburg, PA 17050
717-730-9300
MeetingWithSuccess@verizon.net