User friendlyeasy to edit Constantly improvingupdates plugins themes Why WordPress User Experience Search Engine Optimization Security 3 Main Parts of WordPress Optimization User Experience ID: 567551
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Slide1Slide2
The most common website platform
User friendly-easy to editConstantly improving-updates, plugins, themes
Why WordPress?Slide3
User Experience
Search Engine OptimizationSecurity
3 Main Parts of WordPress OptimizationSlide4
User ExperienceSlide5
Users should know what you do in 3-5 seconds
Lead users down the right pathHave a search functionUse a clear call to action
404-error pages should not be a dead end
Easy NavigationSlide6
Use professional looking graphics
Graphics should strengthen the message of the text
The design should be responsive
The website resizes automatically based on the device used
Don’t use Google Images
Use
Adobe Stock
or
ShutterStock
GraphicsSlide7
Text should be scan-ableBreak up the text with bullets
Top of the page-Most basic and relevant infoGo into detail as you go down the page
TextSlide8
Pick a fast and support friendly webhost
Recommended – A2 Hosting
Do a speed test:
gtmetrix.com
Delete unnecessary plugins
Resize images before you put them on your website
Website SpeedSlide9
Definition:
Store a copy of your site or website files in your browser or server for fast and easy access.Install a Caching Plugin
W3 Total Cache
(Advanced – Must Configure)
Comet Cache
(Simple – Enable and you’re all set)
Connect with
CloudFlare
:
Content Distribution Network
Firewall against bots & hackers
CachingSlide10
You need to know what you are trying to improve by optimizing
What are you trying to measure?Bounce rate, time on site, pages viewed, path to conversion
A/B testing-
Optimizely
Google Analytics/Stat counter
ReportingSlide11
Search Engine Optimization
(SEO)Slide12
“SEO, is marketing to people that are already searching for the products and services that you offer”
3 Main components of SEO:
1) Finding the right keywords that your customers are searching for
2) Using those keywords on your website in all the right places
3) Building backlinks on other websites that point back to you
What is SEO?Slide13
Identifying keywords:
Think like a customer
Check the competition
Google keyword tool
How many competitors? Search
allintitle
: keyword
How to Conduct Keyword ResearchSlide14
Just about everywhere
Page titles and descriptions
Website content
Image names and alt text tags
Urls
of inner pages
More text= more opportunities to rank
Where to Use KeywordsSlide15
Backlink = a link from another website that links to your website
Your website should be the hub of information
Why backlinks are important:
A vote or citation in Google’s eyes
Backlinks to your site show trust
All things being equal, the site with the most backlinks wins (#1 in Google)
What is a backlink? Slide16
Link juice = the authority in Google, drains in and out of links
Pages with many links have less authority- look for links elsewhere
Where to get backlinks:
How to Get Backlinks
Online directories
Guest posts
Blog comments
Event
calendars
Social
media
Online
press releasesSlide17
Blog your way to the top by implementing SEO keywords on each post
Shows you as an expert in your field
An educational element for visitors: blogs give useful content
Gives you something to talk about on social media
Why Every Website Needs a BlogSlide18
WordPress SecuritySlide19
Automated Attacks on Vulnerable Websites
Inject malware on your visitor’s computers
Redirect to spam websites
Steal Server Resources
Acquire usernames, passwords, email addresses
Why Do People Hack Websites?Slide20
Pick a unique password that is not used in other places
Update Wordpress
Core, Plugins & Themes
Add a Captcha to WordPress login screen
Brute Force Logins
Security Plugins
Wordfence
,
Ithemes
Security, Shield
How To Keep Your Website SecureSlide21
Why are there so many updates?
Open Source PlatformLots of Plugins
New vulnerabilities patched
Must continually check for and manually do updates
UpdatesSlide22
Always have a series of backups in an offsite location
Backup Plugins / Software
Backup Buddy – Premium Plugin
Vault Press – Automated Cloud Backups
Updraft Plus – Free Plugin
Backup Strategy
Daily – Active Sites
Weekly
BackupsSlide23
Website optimization terms every marketer should know
ResourcesSlide24
ABOUT DESIGN & PROMOTESlide25
http://www.designandpromote.com/our-seminars/