Propaganda is The spreading of ideas information or rumor for the purpose of helping or injuring an institution cause or person The art of persuasion Bandwagon Makes the impression that ID: 237478
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Slide1
What is propaganda? Slide2
Propaganda is…
The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, cause, or person.
The art of persuasion.Slide3
Bandwagon
Makes the impression that
“
everyone else
”
is using the product and if you do not, you will be left outExamples:A “must have” for the modern teen.The popular choice for mayor.Don’t be the last one on the block to get one.Slide4
Name Calling
Negative words or names used to create an unfavorable opinion of competition
Examples:
He is a terrorist
She is a tree-hugger
They are cheapskatesSlide5
Plain Folks
Spokesperson is an ordinary citizen,
“
someone just like you
”
who can be trusted
Examples:The neighbor recommends this candidateMom loves this productSlide6
Transfer
Carry over good feelings about one object to the product itself
Examples:
Vote for this candidate (flag waving in the background)
You like the song in the background, so you like the product.Slide7
Emotional Appeal
Arouse emotions such as fear, humor, love, or desire
Examples:
Everyone loves puppies, so people buy this product because puppies are in the ad.
Don
’
t let murderers get in your house, get this security system.Slide8
Either/Or Thinking
Make the audience believe that only two options are possible, with no middle ground or possibilities
Examples:
Either you support the war or you are on the side of the terrorists.
Either you buy organic food or you don
’
t care about your family’s health.Slide9
False Cause and Effect
If B follows A, then A must
cause
B
Example:
A man ate pizza everyday. That man lived to be 100. Eating pizza everyday will make you live a long life.
In a 12-year study of more than 70,000 nurses, those who ate more whole grain weighed less than those who ate less whole grain. * Slide10Slide11Slide12Slide13Slide14
Patriots
The Patriots of the American Revolution were colonists who wanted independence from England.
These
patriots weren't rich or high end citizens, but the middle/lower class of the colony.
Many
patrtiots
lived in rural areas, and had more labor intensive jobs, such as fishing and farming.These men and women felt that the British had wronged them, and wanted to be free from the Crown. They were willing to resort to violent means if necessary.Slide15
Loyalists
Colonists who remained loyal to the Crown were called Loyalists, or Tories.
Often
times, loyalists were upper class citizens who lived in cities instead of the country.
Loyalists
were nonviolent in their approach, much less so than their patriot brothers.
These colonists were often mocked and insulted by their peers.Reasons to remain loyalWanting to keep their wealthHaving family members in EnglandHaving a job in the governmentBelieving England was justified Slide16
Neutrals
Colonists who were too far away to fight, or embraced the beliefs of both parties were referred to as neutralists.
They
made up the remaining one third of American colonists during the revolution.
Neutrals
, or neutralists, didn't partake in the battles that their patriot and loyalist brethren often fought.
Neutralists came from a wide range of jobs and classes. Neutralists didn't bother the other two groups that much, nor were they bothered by the patriots or loyalists.