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Social Media The Language of Healthcare Communication Social Media The Language of Healthcare Communication

Social Media The Language of Healthcare Communication - PowerPoint Presentation

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Social Media The Language of Healthcare Communication - PPT Presentation

Katie Duke MSN ACNPBC Acute Care Nurse Practitioner Department of Cardiology Mount Sinai Heart To create awareness of the valuable resource and platform that social media offers the healthcare industry while ID: 781764

social media health healthcare media social healthcare health pubmed information content role reach matters patient providers share people care

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Slide1

Social Media

The Language of Healthcare Communication

Katie Duke, MSN ACNP-BC

Acute Care Nurse Practitioner

Department of Cardiology

Mount Sinai Heart

Slide2

To create awareness of the valuable resource and platform that social media offers

the healthcare industry while outlining guidelines for proper use by Healthcare Providers.

Purpose

Slide3

- Attendees will be able to explain the foundational aspects of social media, its reach, and value as a resource to the public and to branding within a healthcare

system- Attendees will be able to explain the basic

guidelines

of Social Media

- Attendees will be able to explain how social media plays an important role in the sharing of health related information

- Attendees will be able to explain how healthcare providers can serve as a valuable resource on social media

Objectives

Slide4

Social Media: Foundations

- Media- video, blog, photo, live stream- Content- leadership, information, comedy- Share- tell your friends to tell their friends

- People- target audience, demographic

- Community- supportive environment

- Networking- benefit your cause

Foundations

Slide5

Content leads to conversation, conversation builds relationships, and relationships result in ROI (return on investment)

- in healthcare, an ROI can be the referral of a new patient, positive publicity of a brand, or collaborations with local media and community presence

Social Media offers a hub to obtain and share information and experiences

You can be an observer, or you can be an active participant

Social media has benefits to offer all

Foundations

Slide6

Reach

1,5

Slide7

Pinterest

- goals, wish listsFacebook- largest community, debates and dialogue and conversation driven content which is marketed to those with like minded interested and inquiries.

Twitter- short, sweet, to the point. Great for rapid fire sharing from conferences and conventions, current events, live sessions, connected with

hashtags

Instagram

- Visually driven platform, sharing the visual experience, connected with hashtagsThe Human experience is what makes social media a benefit to healthcare

Reach

Slide8

Reach

1, 4

Slide9

Reach

Slide10

Reach

2 ,3

Slide11

Risks and Rules

- opens the door for negative comments- SERVICE RECOVERY- can expose organizations to privacy or ethics related issues- staff may share inappropriate information or negative/confidential organization information

- Have social media policy in place and educate staff, be proactive

- Do not use scare tactics

Be positive, Elevator test

Don’t post something you will regret later down the lineRemember that not everyone speaks “hospital”

Rules: Social Media Guidelines

Slide12

#

MeanTweets Copyright- The Jimmy Kimmel Show

#

WhatNotToDo

Slide13

Benefits

- Marketing

- Recruitment

- Brand Management

- Customer relations and reputation management

- Consumer and patient education- Community presence and collaboration- Wellness promotion

Slide14

In the U.S., the proportion of adults using social media has increased from 8% to 72% since

2005

B

enefits

4, 7, 8, 9

Slide15

More than 40% of consumers say that information found via social media affects the way they deal with their health

Why this matters:

Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. The opinions of others on social media are often trusted but aren’t always accurate sources of insights, especially when it comes to a subject as sensitive as

health

The Role in Healthcare

9, 10

Slide16

47%

of smartphone users have at least one health app on their phone. Exercise, diet, and weight apps are the most popular

types

Why

this matters:

This data emphasizes the need for health care organizations and providers to look into

establishing a presence on social media or launching an app for their patient and provider community

Healthcare facilities should

have a strong mobile focus across their marketing no matter their

size

The Role in Healthcare

2, 3, 6, 9

Slide17

41% of people said social media would affect their choice of a specific doctor, hospital, or medical

facilityWhy

this matters:

This statistic shows that social media can be a vehicle to help scale both positive and negative word of mouth, which makes it an important channel for

a provider

or organization to focus on in order to attract and retain patients

Consumers

are using social media to discuss everything in their lives including health and it is up to

us to tune in

The Role in Healthcare

2, 3

Slide18

30% of adults are likely to share information about their health on social media sites with other patients, 47% with

providers, 43% with hospitals, 38% with a health insurance company and 32% with a drug

company

Why this matters:

Social media is slowly helping improve the way people feel about transparency and authenticity,

which is leading the way to more productive discussions and innovations regarding an individual’s

health and outcomes

The Role in Healthcare

6, 7, 8, 9, 10

Slide19

In 2015, The

Mayo Clinic’s podcast subscribers rose by 76,000 after the clinic started using social

media

Why this matters:

This is a clear

example of how to successfully bolster the reach of your organization’s messaging by echoing it appropriately on social media

Mayo

Clinic already had a regular podcast that they helped grow by effectively using social media to share content and chat with their audience.

Establishing casual yet dependable rapport outside the hospital with their demographic

The Role in Healthcare

3, 4, 7, 8

Slide20

40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a

physician

Why this matters:

The opinion and viewpoints of the people in our social circles online are continuously influencing our decision making even it when it comes to our opinion on healthcare

options

Health care professionals/organizations

should take note of this fact by using social media in an impactful way to ensure they become a part of the process of forming an opinion of a person’s health care

options

The Role in Healthcare

3, 4, 9

Slide21

YouTube traffic to hospital sites has increased 119% year-over-

yearWhy this matters:

Video marketing converts to traffic and leads much more easily than other forms of content because it more effectively

displays a viewpoint,

shares a human element and is able to highlight the value of

a facility quicklyLook to create video content based around interviews, patient

stories, and services

The Role in Healthcare

8, 9, 10

Slide22

- What is your platform?

- What will you, your nurses offer to followers?- How can you craft your content to expand your brand and reputation

Healthcare Providers on Social media

Slide23

You can find me @thekatieduke

Thank You!!!

Slide24

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