PPT-Leveraging the Power of the inbox – Email Marketing 101

Clevon J Noel IT Officer Grenada Hotel amp Tourism Association April 9 2013 To be discussed What is Email Marketing Email Marketing entails Emails amp Spam Disadvantages amp Advantages. The benefits of email marketing are, it get's to the customers inbox instantly, and can generate sales fast. Sending out a large email campaign is a great way to market your business, raise funds, or just keep in touch with your audience and build your contact database for your company. In 2013 over 90% of all major online businesses use email marketing to build their brand. & . CRM . to . Cultivate IU Customer Experience . & Engagement. Is your . e-strategy . customer-centric? Do your e-communications have . an integrated content-management . strategy to reach and engage your customers?. Leveraging Your Transacational Email for Success | 2 Transactional email has become critical for application based businesses. Not too long ago, email marketing focused heavily on promotional email . e-mailmarketing. d.m.v. . . relevante. . dialogen. Michael . Straathof. 13 . december. 2012. strategy. optimize. interim. return . on. . dialogue. marketing. CRM is all about managing valuable relationships. You’ve got mail . (too much of it) . Email overload is a global epidemic. Yet “doing email” is not in anyone’s job description. Agenda. The 3 Email Commandments. Inbox Zero rules. Email . hacks. Wired Messenger is a professional team running a Canadian digital marketing agency based out of Toronto that specializes in email marketing, web design, web development, print and social marketing. Wired Messenger is counted amongst the top email marketing agencies because of the product’s incredible ease-of-use that enables many of their customers to deploy their first marketing campaigns within hours of accessing this system. Erik Johnson. Research Associate. MOVES Institute. 5/2/2013. Time Management Strategies. Background. Monkey Mind. Multiple . ToDo. Lists. Jumping between thoughts. Lack of focus. Start/Stop tasks. Don’t know where to start?. Alisa Wilcox . John Richardson. Today we are going to cover the following:. What is Email Marketing?. Why is it important to businesses of all sizes?. What is the top reason you need to have an email marketing plan in place?. busy, so are the ants. The question is, what are we busy about?. -. Henry David Thoreau. . GMAIL AND YOUR BUSINESS!. The word “reactive” implies that you don’t have the initiative. You let the events set the agenda. You’re tossed and turned, so to speak, by the tides of life. Each new wave catches you by surprise. Huffing and puffing, you scramble to react to it in order to just stay afloat.. Rockport-Fulton Chamber of Commerce. July 10, 2018. Dr. Karen A. Loveland. Email Marketing is Dead?. People send and receive 281 billion emails per day; increasing to 333 billion by 2023.. 85% of adults send or read email; 99% check email every day.. SEO is anything but a “one size fits all” strategy. What works for one website may not work for another. And what worked for you in the past may not yield the same results in the future. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Do you struggle to get emails to consistently reach inboxes? Are you trying to work out why your email suddenly stopped being delivered? Do you understand how modern email anti-fraud and anti-spam measures work?Professional email deliverability consultant Ken O\'Driscoll explains how organisations can achieve consistently high rates of email deliverability, and outlines the wide-ranging factors which can cause challenges. In this book you will learn:8226 The techniques mailbox providers use to evaluate email senders8226 How to avoid the common mistakes which cause deliverability problems8226 The anti-fraud mechanisms which all senders need to understand8226 How to manage your sending reputation so you are not mistaken for a spammer8226 The current best practices for achieving a high rate of email deliverability.Never before has every aspect of email deliverability been explained in one book.If you need to understand email deliverability, this book is for you.