How do you compare 65 of your organizations have a Facebook account Most post only several times per month 89 of nonprofits have a Facebook account Recommended you post 46 times per week Profile ID: 732074
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Slide1
Social Media 101
Exploring Facebook, Twitter, and Email MarketingSlide2
How do you compare?
65% of your organizations have a Facebook account
Most post only several times per month
89% of nonprofits have a Facebook account
Recommended you post 4-6 times per weekSlide3Slide4
Profile
Group
PageSlide5
How often do I have to do this?Slide6
Ask people to like, comment, or share.
What do I post?
A few tips…
Tell your story
.
Don’t just share your news
.
Use photos and videos
!!!
Create Facebook events
.Engage other groups.If you have a website, add a Facebook plug-in.Slide7
How do you compare?
33% of your organizations use Twitter.
You post “practically never.”
57%
of nonprofits have a Twitter account.
How often should I tweet?Slide8Slide9
How often do I have to do this?Slide10
Tweet interesting news from across the web.
What do I post?
A few tips…
Be honest and real.
Follow the 60-30-10 Rule.
Follow and engage strategically.
Live-tweet your events and others’ events.
Spread out your tweets.
Support
others and they’ll support you. Slide11
#Slide12
Where do you stand?
50% of you use email marketing or send out email blasts
Out of that 50%, only one uses a certified email marketing program. Slide13Slide14Slide15
Who do you use?Slide16
Final Thoughts
Remember your audience.
Give your organization a voice. You’re not a used car salesman.
Identify and embrace what you do best.
Develop a clear and consistent message.
Things you should always keep in mind for marketing…Slide17Slide18
Questions?
Please raise your hand to be called on.