And ECommerce If your business is not on internet then your business will be out of business Bill Gates Agenda What is Digital M arketing and its basics Advantages and its comparison ID: 782588
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Slide1
Strengthening Business
Through Digital Marketing
And E-Commerce
“If your business is not on internet,
then your business will be out of business”
Bill Gates
Slide2Agenda
What
is
Digital
Marketing and its basics Advantages and its comparison
Factors which decide success and failure of
Digital
M
arketing
Digital Marketing tools and techniques
E-Commerce and its scope, success & Challenges
Slide3What is Digital Marketing and its basics
WHAT IS MARKETING ?
Marketing is basically making people aware of the types and the quality of the products you make and making them aware of your presence.
Four Keys Of Marketing
Targeting Audience
Reach of Marketing
Duration of Success
Price of Marketing
Slide4What is Digital Marketing and its basics
Traditional Methods
Newspaper/ Television advertisement
Radio Advertisement
Magazine
Hoardings and Banners
Flyers and Handouts
Reach – Limited
No Customer Feedback
Expensive
For Very Short Time
0
Slide5What is Digital Marketing and its basics
Slide6What is Digital Marketing and its basics
Some Statistics
Digital marketing (and customer service) are growing…
Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years
80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices
38% of companies will hire more digital marketing professionals in the coming year
51% of companies planning larger than 25% of the budgets for digital marketing in 2015
Slide7What is Digital Marketing and its basics
WHAT DID YOU UNDERSTAND FROM THIS VIDEO ?
The idea is to device a method to connect directly to your customers and make them feel happy and important.
To keep them engaged.
Target right type of customer at right time and at right place.
Slide8Advantages
Reach a larger audience – Global Reach
planning to execution is quick & can reach to Right Target Audience
Highly cost effective then the traditional ways of marketing
Reduces Gestation period from lead to sale & high
Returns over Investment
Has the power to get viral quickly and increase scale of business
Larger shell life & marketing success can be measured with the help of analytics tool
Slide9Some Statistics
85% people search before purchase or finding a business source
Slide10Some Statistics
Slide11Some Statistics
Slide12Some Statistics
Slide13Some Statistics
Approx.
4 billion videos are watched over you tube every day
Website
Mobile
Slide14Some Statistics
Approx. 80% of internet users are active on Social Media
Website
Mobile
Slide15Some Statistics
Google now processes
over 40,000 search queries every second
on, over
3.5 billion searches per day
and
1.2 trillion searches per year
worldwide.
Website
Mobile
Slide16Some Statistics
Is your business online?
Website
Mobile
Slide17PILLARS OF DIGITAL MARKETING
Having a Website
Rich Content
Email Marketing
Hyper Local Marketing
Social Media Marketing
Paid Campaign
Organic/
SEO
Mobile
Marketing
Slide18PILLARS OF DIGITAL MARKETING
Website
It is very important and the first step to go for digital marketing
Informative – right content for right buyers
Rich in content
Real pictures
Fast to open
Responsive
Slide19Latest Trends in Website Development
RESPONSIVE WEBSITE
Slide20PILLARS OF DIGITAL MARKETING
Rich Content
Copy dose not work
Tips
Original/unique content have more mileage
Digital content is base or back-bone of digital marketing
Relevant content is must on website, blogs, social media posts
Slide21PILLARS OF DIGITAL MARKETING
Email Marketing
How many of you actually have a database of email of their clients, or people you had talked but did not mature a deal?
Tips
Your email should have your own words – no copy
Have your own domain instead of using a free email service
Can use some email cloak service to track email clicks
Best time to email and be consistent on this,
eg
. morning 9-10 am and evening 3-4 pm
Choice of words you use in email (should avoid certain words like FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they are spam
Slide22PILLARS OF DIGITAL MARKETING
Hyper Local Marketing
Hyper local marketing is defined to local geographic area or regions and the best way to be present in local marketing is “
Google My Business” and “ Search Places”
Choose your keyword according to the local market also.
Industries best suited for
Hyperloacal
marketing are like – Wedding venues, Schools, Local Stores, Local service providers like AMC’s etc.
Reviews are very important in local hyper marketing
Slide23GOOGLE MY BUSINESS
Slide24PILLARS OF DIGITAL MARKETING
Social Media Marketing (SMM)
Have you ever noticed people in a coffee shop ,airport or railway stations, family gathering ,etc what is one thing that grab their maximum attention?
They are communicating someway or the other in a social network.
SMM is a way to have presence in digital world or creating a community around your brand of people who are interested in hearing about your product, Creating a group to sell, to create an image, to improve your processes etc. is up to you
Slide25PILLARS OF DIGITAL MARKETING
Select one that make more sense. Where more people will connect to you. Select one channel and be good at it.
Key factor that decides is your
Target Audience
.
Women in North India –
Facebook
Women in America/Canada –
Instagram
/
Pinterest
Industry/Process – YouTube
Consultants /Professionals – LinkedIn
How To Select
Slide26PILLARS OF DIGITAL MARKETING
Adopt a style that can make you connect to your target audience. Remain consistent to that style everywhere.
Prepare the right type content to create interest of people.
Content should create/add value to people who are connected
It may not be directly talk about your product but creates interest
More interesting the posts are more people are sharing it and liking it and generating a new network for you.
How To Prepare
Slide27PILLARS OF DIGITAL MARKETING
SMM
Micro
Blogging
Publish
Post/
Share
Photo
Sharing
Slide28Facebook
– Fan Page
Slide29Facebook
– Boosting Post
Slide30Facebook
– Engaging People and Response Time
Slide31Facebook
– Cover Page
Slide32Facebook
– Post Content
Slide33SEARCH ENGINE OPTIMIZATION (SEO)
SEO
SEO stands for “search engine optimization.”
It is the process of
getting traffic from the “free,” “organic,” “editorial” or “paid” search results on search engines
Slide34ROLE of SEO
Slide35Advantages
Slide36TYPES OF SEO
Slide37TYPES OF SEO
ON-PAGE
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by
coding on your page
.
Slide38TYPES OF SEO
OFF - PAGE
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –
for the purpose of ranking a website higher in the search results.
ALSO ADD PPC – Pay Per Click or Google
AdWords
Slide39SEO CYCLE
Slide40Analytics
Slide41Analytics
Slide42Analytics
Slide43Analytics
Slide44Analytics
Slide45Analytics
Slide46Mobile Marketing
Slide47Paid Campaigns
Slide48Paid Campaigns
Slide49Paid Campaigns
Slide50Paid Campaigns
Slide51Paid Campaigns
Slide52Mobile Marketing
Slide53E-BUSINESS
E-business (electronic business) is all type of business processes activities on the Internet. These can include:
buying and selling products,
supplies and services;
servicing customers;
processing payments;
managing production control;
collaborating with business partners;
sharing information; running automated employee services; recruiting; and more.
Slide54COMPARISION
Buying and Selling of goods and services through the internet is known as
e-commerce
e-commerce includes transactions which are related to
money
e-commerce has an extroverted approach that covers customers, suppliers, distributors, etc
.
e-commerce requires a website that can represent the
business
e-business, which is an electronic presence of a business, by which all the business activities are conducted through the internet
.
e-business, includes monetary as well as allied activities
.
e-business has an
ambiverted
approach that covers internal as well as external processes
.
e-business
requires a website, Customer Relationship Management and Enterprise Resource Planning for running business over the internet
.
E-COMMERCE E-BUSINESS
Slide55CATEGORIES OF E-BUSINESS
BUSINESS
CONSUMER
GOVERNMENT
B2B
C2C
B2C
G2C
G2G
G2C
Slide56E-COMMERCE
E-commerce
(electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the
Internet.
Slide57E-COMMERCE : BENIFITS
TO MERCHANTS TO CONSUMERS
Expanded marketing channels and global reach to increase sales of existing products
Reach the target audience
Very low infrastructure cost of the store
The store is always open 24x7
Establish better relationship with customer
Fast customer feedback
Endless scope of invention
Convenience and easy approach
Better deals
Wider range of choice of products
Complete specifications and values with reviews presented on the upfront
Global Reach
Constant updates
Easy returns
Slide58MAJOR TYPES OF E-COMMERCE
1. B to C
Slide59Online Shopping
Slide60Online Shopping
Slide61Online Shopping
Slide62Online Shopping
Slide63Online Shopping
Input fields
Should be secure
Slide64Online Shopping
SECURITY
Slide65B to B
Slide66B to B
Slide67B to B
Slide68B to B
Slide69C to C
Slide70E-commerce challenges
Price comparisons and effectiveness
You have to be updated
Your response time should be good
Payment gateway system
Quality check
Shipments
Returns
Security
Government policies
Slide71QUESTIONS?