Editorial DirectorVice President HotelNewsNowcomSTR jeffhotelnewsnowcom Social Media 20 httpwwwyoutubecomwatchv3SuNx0UrnEoampfeaturerelated Social Media 20 Chris Jackson Vice President ID: 781882
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Slide1
Social Media 2.0
Jeff Higley
Editorial Director/Vice President
HotelNewsNow.com/STR
jeff@hotelnewsnow.com
Slide2Social Media 2.0
http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related
Slide3Social Media 2.0
Chris Jackson
Vice President
GCommerce
Solutions
cjackson@gcommercesolutions.com
Slide4Social Media is Ubiquitous to Business
Don’t Be Channel Focused – Be Purpose Focused
Customer & Competitor Insight
Guest Relations/Service
Employee Recruitment
Sharing of Expert Insight
(local expert contribution)
Co-Creation and Brand Insistence
Sales Generation
(be careful though
)
Slide5Social Media Steps for Success
Starts with a Plan Based on Objectives
Identify your Social Media LTSCA’s
Create a Social Media Strategic Theme by Objective
Identify Target Audience, Tone & Personality
Invest in the Effort & Get Buy-In
Launch, Measure & Adjust
Slide6Walk Before You Run
Basics First then Advance
Review Sites are Still the Most Powerful Form of Social Media, in Terms of Influencing Potential Guests
Slide7Social Media 2.0
Justin Holmerud
Field Marketing Social Media, Mobile & Video Manager
Starwood Hotels & Resorts
Justin.Holmerud@starwoodhotels.com
Slide8Who Becomes a Fan?
Facebook
Marketing Travel & Leisure Study
Slide9Followers
Engagers
Advocates
Guest Engagement
Slide10A Social Example
Slide11Deal Sites
Life
Opportunity
Users
Businesses
Slide12Lead Generation
ConversionRetention
Loyalty
Repair
Thinking about ROI
Slide13Social Media 2.0
Ted C. Raynor
Attorney / Mediator
Burch, Porter & Johnson, PLLC
traynor@bpjlaw.com
Slide14Social Media 2.0
Jerry Stafford
Regional Director of Revenue Management
Davidson Hotels & Resorts
jstafford@DavidsonHotels.com
Slide15Reputation Management
Not just about responding to negative comments
All comments
Genuine language
Taking responsibility
A potential customers first impression
Genuine concern and care
Bad Days
Potential customers
Slide16Reputation Management
It is your reputation that is on the line every day
Past to Future
What to manage
Perceived Truth
It can be a medium to get your message out
What we are doing right
Promote
Slide17Social Media 2.0
Sandee
Swearingen
Regional Sales Director
MICROS eCommerce Services | TIG Global
Sswearingen@tigglobal.com
Slide18Geo Social
Location Based Social Networks“An extension of your Social Media Strategy”
Slide19Value of Geo Social
A Perfect Fit for the Hospitality IndustryEngage Your Audience Where they areDrives more “Earned” Media Value
Drives Incremental Sales
Free cost of Entry
Creates Loyalty
Influence
Opinions
Engage
Visitation
Slide20Mobile:
5.3 billion mobile devices are used worldwide — that’s 77 percent of the world’s population
Smartphones
:
21.8 percent of all mobile devices are
smartphones
.
Facebook
:
250 million people accessing the site via mobile
Yelp
:
Yelp is topping 50 million unique visitors per month. Its move to team up with
OpenTable
earlier this year will only increase its relevancy
notable trends in the
geosocial
universe, courtesy of JESS3
Geo Social is
reliant
on Mobile
Slide21Slide22Slide23Slide24Slide25