SEO Search Engine Optimization - PowerPoint Presentation

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Uploaded On 2020-09-29

SEO Search Engine Optimization - PPT Presentation

SEO PROCESS On Page Optimization Off Page Optimization On Page Optimization Its a Onsite Work Off Page Optimization To Get Back Links from other sites and can be used to improve the position of a web site in the ID: 812491

http www search page www http page search sites list google top process keyword keywords high tag blog website

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Presentation Transcript

Slide1

SEO

Search Engine Optimization

Slide2

SEO PROCESS

On Page Optimization

Off Page Optimization

On Page Optimization:

It’s a On-site Work

Off Page Optimization:

To Get Back Links from other sites and can be used to improve the position of a web site in the

earch

ngine

esults Page (SERPs)

SEARCH ENGINES:

Google, yahoo,

bing

rediff

, msn etc.. There are

crores

and

crores

of Search Engines…

Slide3

On Page Process

Keyword Research:

Types of Keywords:

1. Long Tail Keywords

2. Short Tail Keywords

Slide4

On Page Process

Long Tail Keywords

The Keywords should contain with more than 2 words. visitors are more likely to use when they're closer to a point-of-purchase

Short Tail Keywords

A short tail keyword is usually 1-2 word phrases. Since the keyword is so short, that means that the keyword is going to much more generic than a long tail keyword.

Slide5

On Page Process

Keyword Research:

1. We

can use

online keyword suggestion tools like

google

adwords

smallseo

wordtracker

etc…

2. We can Use

suburps

(Location) next to keywords. (Else it will be a generic keyword & it will take more time to get index in Google’s first page.

3. We should use the keyword as H1, H2 tag in the content

4. The content should related with the keywords & the keywords should repeat in this content

atleast

2 to 3 times. Not more than thrice. Because the Google will consider the keyword density in content is 4% to 7%.

Slide6

On Page Process

COMPETITOR ANALYSIS

We can analyze our competitor websites. What are the keywords they are using, How many

Backlinks

& Page Rank they has.

Slide7

On Page Process

CONTENT:

1. The content for our website should not be copied from any other website. If it is copied, then when the Google update is coming, they will throw our website from search engines.

2. They allowed 20% to 25% copied contents.

Slide8

On Page Process

Title Tag:

The Keywords are which we suggested, that is the title. We have to write it in the website’s title part. This Title tag has a limit. It will take only 60-70 Characters

Meta Tag:

In the Meta tag, we can add keywords using comma (,). It will take 5 to 7 Keywords only.