KKDV Diablo Valley KKIQ TriValley Prepared by Ken Hiemke Alpha Media Far East Bay Sales Manager KKIQKKDVKUIC Kenhiemkealphamediausacom 7074522331 7073305852 cell ID: 799653
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KUIC – Fairfield/Vacaville/Vallejo/Antioch
KKDV – Diablo ValleyKKIQ - Tri–Valley
Prepared by: Ken
Hiemke
Alpha
Media Far East Bay Sales Manager
KKIQ/KKDV/KUIC
Ken.hiemke@alphamediausa.com
707-452-2331 – 707-330-5852 (cell)
Slide2San Francisco’s Far East Bay is separated geographically by the East Bay Mountains – Different commute, weather and lifestyle from the rest of the Metro.
San Francisco1.5 millions person market with high index of large single family homes.More likely to be sunny than the rest of the SF Bay Area.Station’s deliver
40-50% of target consumer every week
Slide3Projected 80% of Coast Radio’s listeners live in this region
Antioch / Pittsburg 179,000 Fairfield / Suisun City 137,900Vacaville/Dixon 126,050Vallejo/Benicia 161,250 Napa 72,000 Concord / Clayton 141,800 Walnut Creek 81,900Pleasant Hill / Martinez 83,700Lafayette/Orinda 61,800Danville/Alamo 70,500San Ramon 52,400
Pleasanton / Dublin 112,000Livermore 81,700Tracy/Manteca 76,000Unincorporated Area 82,400
Primary Draw region 1,458,400
Roughly 1.5 million people live east of the East Bay Mountains
Slide4Slide595.3 KUIC primary service area
Fairfield / Suisun City 137,900
Vacaville/Dixon 120,300
Solano County 19,700
Napa 74,000Vallejo/ Benicia 161,250Antioch / Pittsburg 109,000Davis/Woodland 115,000KUIC primary area 735,000
\
Sacramento
Vacaville
San Francisco
Fairfield
Antioch
Vallejo
Napa
Ranker includes Solano and East Contra Costa; cities of Vacaville, Fairfield, Vallejo, Antioch, Brentwood
Slide6KUIC/KKIQ/KKDV listeners are
employed EducatedHomeownersDesirable consumer profile In a region that is otherwise under-reached
Slide7Reach the listeners you want to reach!
Over 200,000 weekly listeners, and most in the prime 25-54/35-64 consumer demographic!
Slide8Format Hometown Adult ContemporaryTarget Audience = Adults 25-54Station Features:
Local TrafficLocal WeatherLocal NewsLocal Events InformationCoffee Break PromotionFree Lunch FridayHelping Your HometownThe Music: On-air Talent:
Donny Perry
2pm–7pm
Afternoons
John Young
Mornings
5am-10am
Ron Brown
Mornings/Middays
5am-2pm
Jeff Dorian
2pm–7pm
Afternoon Traffic
Slide9KUIC Planning Rates 4Q 2015Combo KKDV for 60% and Reach Diablo Valley
Slide10Each time an announcement airs, it reaches mostly different listeners. A “consistent” campaign over longer periods of “time” will reach more new customers entering the buying process.Repetition (frequency) increases awareness, familiarity, and trust… and the likelihood listeners will remember and feel comfortable acting on message.See below for how many more listeners are reached with consistent schedule over time.
Consistency Repetition TimeAverage persons (average each time it airs)One week Cume: 146,900(different listeners in one week)13 week Cume : 297,800(total different listeners 13 weeks)Frequency1.7 one week vs 5.5 13 weeks(number of times average listener hears commercial
13 weeks
1 week
Slide11KUIC’s John Young Endorsement! Endorsements - Hometown Mornings Monday-Friday 5a-9aJohn Young, KUIC’s 11-year Hometown Morning Show host has great credibility and passion… and will be able to relate to listeners who are perfect prospects for installing solar energy.Keep the message fresh and relatable!
Separate West Haven Solar from ALL the competition!
Slide12\
Sacramento
San Francisco
Ranker includes cities/zips of Concord, Walnut Creek, Pleasant Hill, Antioch.
Reach Diablo Valley at a fraction of the rate with KKDV!
Slide13KKIQ Delivers the
Tri Valley Pleasanton, San Ramon Livermore, Tracy and Eastern Contra Costa
Ranker includes cities of Pleasanton, San Ramon, Livermore, Dublin
. Bonus listeners in Tracy, Hayward, Castro Valley Brentwood
Slide14Alpha trombo AQH Median age is 49 and the market is 48. Trombo cume median age is 42 as is the market—Huge market Penetration
Slide15KKIQ/KKDV/KUIC offers Exclusive Local ProgrammingAppealing to an exclusive geographic region surrounding Mt Diablo and the North Bay area… not just a demographic or musical niche
Adult Contemporary musically- with information geared to local news, local traffic and local weather relevant to the lives of people in The Far East Bay: Commuters, homeowners, borrowers, families, consumers…Core Artists Include: Contemporary: John Mayer, Taylor Swift, Katy Perry, Lady Gaga, Kelly Clarkson, Adele, Maroon 5, Train, Pink, Bruno Mars. Classic Artists: Sheryl Crow, Madonna, Michael Jackson, Back Street Boys. Radio stations the whole family can enjoy!