PDF-Digital You Real Personal Branding in the Virtual Age

The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand. Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Marie Kulik, E2MA. What is . personal branding. ?. Do I need a logo. ? . Do I need a tagline? . PERSONAL BRANDING. 3. PERSONAL BRANDING. . Personal Branding is what people say about you when you are not in the room. Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. Situation Analysis (Prudence Branding evolution). Old Prudence packaging 2006-2014.. Prudence Re Branded 2014-2015.... : disparity between reality and social media activity. By Emma . Bujold. Definition: Personal . branding is the practice of people marketing themselves and their careers as . brands. Personal . branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.. “. Don. ’. t just express yourself, invent yourself. And . don’t . restrict yourself to the off-the-shelf-models.. ”. . –Henry Louis Gates. Overview. • Opening Remarks. Facilitator. ’. Optimizing employee experience in recruiting and employee management technologies. OCTOBER 2018. GLOBAL SPONSOR. Section Overview. 3. 4. Speaker Intro. Oracle Cloud Deloitte Consulting. 5. Sustaining branding. Virtual World pros & cons Outline Virtual Reality Virtual World Second Life Pros & Cons How Second life Affects Real Life Are we ready to live in a Virtual World? Virtual Reality Virtual reality (VR) is a powerful technique that uses computer representations to transform people's sense of presence, so that they feel themselves to be in a virtual environment rather their current one. If you are toying with the idea of hosting a virtual event to drive interest in a product, elevate your brand’s reputation, or simply build rapport with would-be clients, it’s important to note that a good virtual event requires at least some level of professional production in order to keep your attendees interested. Visit: https://perigonlive.com Hosting an event can be a wonderful opportunity to build relationships with potential clients, boost your brand’s relevance and reputation, and even have a little fun with showing the world who your brand really is. Visit: https://perigonlive.com What8217s your story?The most successful brands aren8217t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains it8217s about being selectively famous. It8217s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.Digital You offers a deep dive to understanding and defining your unique promise of value8213making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You8217ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It8217s time to stop worrying about career extinction and start crafting a brand of distinction.