PDF-Marketing Demystified

The goal of marketing is simple attract customers who will purchase your product Getting there though isnt so easy Real marketing success involves a strong foundation in everything from planning advertising and publicity to Internet strategies database management and more Enter Marketing DeMystified Addressing every step of the process in plain English it helps you master all the tools at your disposal to cultivate strong brand awareness maximize profits and build lasting customer loyalty Featuring realworld examples endofchapter quizzes and a final exam Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results This fast and easy guide coversMarketing8217s four Ps plus three8213planning positioning and people Tactics for organizing a researchdriven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student but challenging enough for a veteran marketing manager Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles. 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