992016 1 Motorist Awareness Division Mini Make A Point 992016 2 992016 3 992016 4 992016 5 992016 6 992016 7 992016 8 Distracted Your Attention Please 992016 9 Distracted Motorists Since ID: 765276
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9/9/2016 1
Motorist Awareness Division Mini Make A Point 9/9/2016 2
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Distracted ! Your Attention Please!! 9/9/2016 9
Distracted Motorists Since: 1913 1930 9/9/2016 10
There are 3 types of distractions 9/9/2016 11
Visual 9/9/2016 12
Manual 9/9/2016 13
Cognitive 9/9/2016 14
9/9/2016 Call me
What happens now? A saccade . In the time it takes to look from the road to the phone, a vehicle may travel the length of 1 football field. And you won’t even notice! A priority is selected. The brain does not multitask. The brain chooses to prioritize either the text message or driving, but not both. The brain begins to process the information. 9/9/2016 16
At this point your brain: Selects the information Processes the information Encodes - create the memory Stores the memory for retrieval Now that the information is stored as a short term memory your brain: Retrieves the memory Executes or acts on the memory 9/9/2016 17
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“Latest research shows that distraction latency lasts an average of 27 seconds” Source: AAA 9/9/2016 19
In 2015 66% of ALL accidents involved a distraction! Source : AAA 9/9/2016 20
How do we fix this? Now more than ever, safe and responsible driving requires your complete attention. Evaluate your own personal level of distractibility. Be honest! Take responsibility, set safe limits, and set a good example! 9/9/2016 21
A VERY Short Review How many types of distractions affect drivers? 3 Which is more distracting? 1. Making a cell phone call 2. Sending a voice activated text Sending a voice activated text Distraction Latency lasts an average of how many seconds? 27 9/9/2016 Footer Text 22
Thank You For Your Attention! 9/9/2016 23
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