PPT-Brand Standards Guide Branding 101

At its most basic and most importantly our brand is what our customers experience each and every time they interact with a GetThere representative our products andor services The GetThere brand is what differentiates us from our competition. Not by me you say Think about it Here are two short quizzes to get you started 1 Which is not known as a corporate brand a Sony b Coca Cola c Proctor Gamble d IBM 2 Is a brand a a logo b a jingle c a tagline d a product e a positioning f none of th Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Defining Your City in a Moment. Putting a Spin on Brand. Laguna Woods. Alameda. South San Francisco. Berkeley. Lafayette. Land of Old People. Crowded with Dated Infrastructure. Industrialized Suburb of SF. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. for DMO. s. (They’re Not the Same). DMAI Best in Class Presentation. Note: this template contains several backgrounds. To see all the options, click the “Layout” drop-down on the Home tab.. Goals for this session . What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Brother John E. White. Facilitator. Your . Sigma Leadership Academy. 3. 3. GOAL 5. Branding and Marketing. : Sigma’s brand strategy is a key part of the overall marketing strategy for the Fraternity. Brand strategies deliver on the Fraternity goals by enhancing the brand culture. The following is a systematic four-step process that the Fraternity will use to tailor strategies to enhancing our Brand:. Course outline. Instructor & Department Information . Instructor Name:. Zarjina. . Tarana. Khalil (ZTK) . Office Location. NAC 715 . Office Hours:.  . STMW 11:30 am. to 1:00 pm, 2:30 pm to 3 pm. C Diniso & C Schachtebeck. Uber has enjoyed a meteoric rise in SA and abroad. Defining Uber’s market not easy – public road transport?. Unique business model – does not own vehicles, maintain vehicles or employ drivers – ensuring low...