At its most basic and most importantly our brand is what our customers experience each and every time they interact with a GetThere representative our products andor services The GetThere brand is what differentiates us from our competition ID: 759329
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Brand Standards Guide
Slide2Branding 101
At its most basic, and most
importantly, our brand is what our customers experience each and every time they interact with a GetThere representative, our products and/or services. The GetThere brand is what differentiates us from our competition.Our brand is our collective personality. It has traits, characteristics, a distinct look and feel, and a set of values that we hope our customers associate with it. It’s more than "just" a logo.Building, caring for, and continually enhancing our brand image is critical. The stronger our brand, the more recognizable and desirable are our products and services. Obviously, in order to build and maintain a clear brand personality, there must be a fundamental level of consistency in how we communicate verbally and visually. In essence, that is what the rest of this guide provides: tools, techniques, and resources for visual and verbal communications — all focused on our brand.
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Slide3Logo usage
Two-Color Stacked Orientation: Our most commonly used GetThere logo treatment is the two-color stacked logo. The two-color stacked logo can appear in the two approved color versions on the right.
Two-Color Horizontal Orientation: To ensure the GetThere logo works in virtually every application, a horizontal orientation has been provided. The two-color horizontal logo can appear in the two approved color versions on the right. One-Color Stacked Orientation: Designed for applications in which you are limited to one-color printing, the logo can appear all in black on a white background, or all in white on a black background.One-Color Horizontal Orientation: Designed for applications in which you are limited to one-color printing, the logo can appear all in black on a white background, or all in white on a black background.
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Slide4The GetThere logo is our visual brand. Please don’t skew, stretch or change the proportion of the symbol in any way or place it on textured or patterned backgrounds.Please don’t change the font on the logotype. Never alter or re-proportion the logotype in any way. Never use the GetThere “G” without the company name.The GetThere logo should not be altered or re-proportioned in any way or printed in other colors than the official corporate red or acceptable black and white variations.The GetThere logo is the crown jewel. Please don’t change the original artwork and do not add elements, such as a drop shadow. Logo mark must be either red, black or whiteDo not crowd the logo. Always leave a border around the logo on all sides at least as large as the “T” in GetThere.Multicolor logo and “A Sabre Company” signatures were phased out in 2000. Do not use.
Logo usage – what not to do
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Slide5Data Sheets and Published MaterialsHeadlines & Body Copy – Helvetica NueWord Docs: Arial (14pt title, 12pt headers, 11pt body copy)PowerPointTitle – Arial 24Bullet 1 – Arial 20Bullet 2 – Arial 20Sub-bullet – Arial 18Web and Online MarketingNavigation – Arial 14pxBody Copy – Verdana 10ptTagline – Arial 14 px
Fonts
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Slide6Color palette
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RedPantone® coated 186BlueYellowOrange
PurpleLightGreen DarkGreen Bronze
SilverDarkGrayMediumGrayLightGray Extra LightGray
D
id you know red and black aren’t our only GetThere colors?
Slide7Color palette
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Color
Pantone®
CMYK
RGB
HEX
Red
Coated: 186
Uncoated: See ink break below*
C: 0
M: 100
Y: 90
K: 5
R: 229
G: 0
B: 0
E50000
Blue
Coated: 285 C
Uncoated: 285 U
C: 89
M: 42
Y: 0
K: 0
R: 58
G: 117
B: 196
2E66CC
Yellow
Coated: 143 C
Uncoated: 129 U
C: 0
M: 35
Y: 85
K: 0
R: 239
G: 178
B: 45
EFB22D
Orange
Coated: 717 C
Uncoated: 717 U
C: 0
M: 53
Y: 100
K: 2
R: 211
G: 109
B: 0
D36D00
Slide8Color palette
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Color
Pantone®
CMYK
RGB
HEX
Purple
Coated: 520 C
Uncoated: 520 U
C: 64
M: 100
Y: 12
K: 0
R: 112
G: 53
B: 114
703572
Light
Green
Coated: 363 C
Uncoated: 369 U
C: 84
M: 13
Y: 100
K: 3
R: 0
G: 153
B: 0
009900
Dark
Green
Coated: 329 C
Uncoated: 328 U
C: 100
M: 0
Y: 46
K: 0
R: 0
G: 109
B: 102
006D66
Bronze
Coated: 8004 C
Slide9Color palette
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Color
Pantone®
CMYK
RGB
HEX
Silver
Coated: 8400 C
Dark
Gray
Coated: Cool Gray 11 C
Uncoated: Cool Gray 11 U
C: 56
M: 48
Y: 42
K: 10
R: 118
G: 118
B: 124
76767C
Medium
Gray
Coated: Cool Gray 9 C
Uncoated: Cool Gray 9 U
C: 51
M: 42
Y: 38
K: 4
R: 133
G: 135
B: 140
85878C
Light
Gray
Coated: Cool Gray 6 C
Uncoated: Cool Gray 6 U
C: 37
M: 30
Y: 28
K: 0
R: 167
G: 166
B: 170
A7A6AA
Extra Light
Gray
Coated: Cool Gray 3 C
Uncoated: Cool Gray 3 U
C: 22
M: 18
Y: 15
K: 0
R: 198
G: 197
B: 201
C6C5C9
Slide10PowerPoint deck color palette
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RedBlueOrangeGreenPlumTeal
174
11
24
25
49
129
243
136
31
107
170
0
102
5
53
14
101
117
Slide11Logo: left corner; red or reversed out of red; consistent taglineColor: Use of expansive red gradient background; consistent paletteFunction: consistent navigation in header and footer and region/language selectionTypography: Design fonts and Web text fonts
Web standards
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Slide12Region / Language SelectorPlacement: Upper-rightUse Map Icon/Graphic with drop-down selectorSite SearchPlacement: within Navigation bar, right-alignedButton: Magnifying Glass icon TaglinePlacement: right of logoFont: Arial 14pxColor: #FFFFFF or #E50000; depending on background color
Web standards
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Slide13Web color palette
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Slide14Color palette
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