DESIGNS MOST EXCITING ELEMENT Color has three Physical Properties Hue Value Intensity the name given to a color RED YELLOW BLUE ORANGE GREEN VIOLET ID: 438997
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Slide1
Color
DESIGN’S MOST EXCITINGELEMENTSlide2
Color has three Physical Properties:
Hue
Value
IntensitySlide3
the name given to a color
RED YELLOW BLUE
ORANGE GREEN VIOLET
Hue:
Slide4
Value:
the lightness or darkness of a colorSlide5
adding white to a color HUE WHITE TINT
+
=
Tint: Slide6
Shade:
HUE BLACK SHADE
+
=
adding black to a colorSlide7
Intensity:
The brightness or dullness of a color; also called saturation.
FUSCHIA
=
HIGH INTENSITY
OLIVE
=
LOW INTENSITYSlide8
The Color Wheel
The color wheel is a means of organizing the colors in the spectrum.The color wheel consists of 12 sections, each containing one hue. Slide9
Primary hues
Pure and
basic - cannot
be made from any other colors
All other colors are made from these
Equal distance from each other on color wheel
RED
YELLOW
BLUESlide10
Secondary hues
Made by mixing equal amounts of 2 primary colorsFound halfway between the primary hues on the wheel
+
=
+
+
=
=
ORANGE
GREEN
VIOLETSlide11
Triadic
color schemeThis color scheme combines three colors equally spaced out to form a triangle on the color wheel.Slide12
The Primary Color Triad
They form a triangle on the color wheel.
red
yellow
blueSlide13
The Secondary Color Triad
They form a triangle on the color wheel.
orange
green
violetSlide14
Intermediate/tertiary hues
Made by mixing primary and secondary colors.
Blue
Red
Yellow
Green
Violet
Orange
Yellow-Orange
Yellow-Green
Blue-Green
Blue-Violet
Red-Violet
Red-OrangeSlide15
The Intermediate (Tertiary) Colors
These colors are yellow-orange, yellow-green, blue-green, blue-violet, red-orange,
red-violet
Primary + Secondary = Tertiary
yellow + orange=yellow-orange
yellow + green = yellow-green
blue + green =blue-green
blue + violet = blue-violet
red + violet =red-violet
red + orange = red-orange
Yellow orange
Red orange
Red violet
Blue violet
Blue green
Yellow greenSlide16
Complimentary
color scheme This color scheme uses any hue opposite one another on the color wheel. Complementary colors are dynamic duos and create energy and contrast when put together.
Mixing Complimentary Colors will give you different kinds of browns.
Complimentarys
:
Yellow & Violet
Red & Green
Blue & OrangeSlide17
Analogous
color schemeThis color scheme uses related, or neighboring colors on the color wheel with varying values and intensities of the colors.
Red-violet violet blue-violetSlide18
The Analogous Color Scheme
Analagous colors are at least 3 colors that sit side by side on a color wheel and have one common hue.
Example- yellow, yellow-orange,
orange
An analogous
color scheme
cannot
have two primary colors in its scheme because the primary colors have nothing in common
Yellow
Yellow Orange
Orange
Red OrangeSlide19
Split-complimentary
color schemeThis color scheme includes three colors, one color plus the two colors on each side of its complement.Slide20
The Split Complementary
Color Scheme
Example: Choose the color yellow
Take yellow’s complement which is violet and take the hues on each side of the complement (red-violet and blue-violet) but not the complement, and combine with the yellow.
yellow
Violet
Red Violet
Blue Violet
Yellow, blue-violet and red-violetSlide21
Monochromatic
color schemeThis is a color scheme that uses different tints, shades and intensities of only one hue.Mono =OneChroma = Color
Blue
Blue+white
Blue+blackSlide22
The Monochromatic Color SchemeSlide23Slide24
Warm and Cool
ColorsThe color wheel
can be divided into
warm and cool colorsSlide25
Warm colors
Appear hot like the sun or like fireGive feelings of joy, activity or cheerfulness as well as anger or rageAppear to advanceSlide26
Cool colors
Remind us of water, sky, or iceGive feelings of tranquility and peacefulness, as well as sadness and dispairAppear to recedeSlide27
Grayscale
A value scale is a scale of grays running from black to white. Slide28
Neutrals:
not considered colors
White
Black
Gray
Brown
Neutral Colors are those colors not found on the color wheel but are mixed by other colors on the color wheel.Slide29
Emotional Properties of Color
Colors are often associated with emotions. Most people have a favorite color, probably stemming from long traditions and impressions of color. The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.Slide30
Color of Emotions
Red- often associated with evil, danger, energy, vitality, speed and courage. It s dynamic when used in a design.Blue- a calm, soothing, and tranquil color, harmony and serenity , of divine inspiration sometimes associated with sadness or depressionYellow- a cheery color that embodies light and warmth. Is the color of the mind. A creative energy which is joyful and uplifting.
Black
- associated with bad luck, mounful, stark, dramatic
Purple
- a symbol for royalty or wealth and stands for the purest and highest ideal. Is sophisticated and creative.
Green
- signifies life or hope. Is nature’s most abundant color. It is the balance between warm and cool and the symbol of friendship
Orange
- blends with the physical energy of red with the intellectual influence of yellow.
White- symbolizes purity,truth, innocence, light