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ESSENTIAL QUESTION #2:  Beauty and the Eye of the Beholder ESSENTIAL QUESTION #2:  Beauty and the Eye of the Beholder

ESSENTIAL QUESTION #2: Beauty and the Eye of the Beholder - PowerPoint Presentation

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Uploaded On 2017-03-20

ESSENTIAL QUESTION #2: Beauty and the Eye of the Beholder - PPT Presentation

Balance symmetrical and asymmetrical Symmetrical balance is mirror image balance If you draw a line down the center of the page all the objects on one side of the screen are mirrored on the other side they may not be identical objects but they are similar in terms of numbers of objects colo ID: 526758

elements contrast proportion point contrast elements point proportion focal unity proximity objects harmony balance design text size color scale

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Slide1

ESSENTIAL QUESTION #2: Beauty and the Eye of the BeholderSlide2

Balance (symmetrical and asymmetrical)

Symmetrical balance is mirror image balance. If you draw a line down the center of the page, all the objects on one side of the screen are mirrored on the other side (they may not be identical objects, but they are similar in terms of numbers of objects, colors and other elements. Sometimes they are completely identical (often seen in architecture). Slide3

Emphasis

In realistic art the focal point is usually quite easy to spot. Larger figures, usually found in the foreground, provide a focal point. Even in non-realistic art, it is usually easy to spot the focal point. If most of the figures are horizontal, a vertical element will stand out as a focal point. Slide4

Proportion (scale)

Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions. Slide5

Repetition (rhythm and pattern)

Proportion is the feeling of unity created when all parts (sizes, amounts, or number) relate well with each other. When drawing the human figure, proportion can refer to the size of the head compared to the rest of the body. Slide6

Unity

Unity in design is achieved primarily through placement in your layout. But it can also be achieved through margin and padding changes to the elements.

Another way to use unity in web design is to separate your text into groups using headlines. The headline adds some visual contrast, and by grouping it with the text below it, it is clearly related to that content.Slide7

contrast

When applying contrast to Web designs, think beyond color. Color contrast can easily be overdone. But by using more subtle differences in

contrastin

font sizes, layout shapes, images, and text styles (like lists versus long blocks of prose) you can take advantage of contrast without blasting your readers with a loud contrasting color scheme.Slide8

Harmony

Harmony in a painting or design helps bring about unity. All harmony and no contrast, however, can become monotonous. A balance must be struck between areas of harmony and areas of contrast.Slide9

Proximity

Proximity helps creates

organisation

. By grouping similar elements together or in close proximity, you create a relationship between those elements. It also provides a focal point and can give the reader and idea of where they should start and finish reading.Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway. This can be by use of point size, font,

colour

etc…