ADAS Technologies & Rollout Strategy in US market. David Larsen. Richard Krueger. June 2013. Product Management, Mercedes-Benz USA LLC.. Agenda. Mercedes-Benz History. Invention of the Automobile. ID: 623130
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Mercedes-Benz “Intelligent Drive”: ADAS Technologies & Rollout Strategy in US market
David LarsenRichard KruegerJune 2013Product Management, Mercedes-Benz USA LLC.
Slide2Agenda
Mercedes-Benz HistoryInvention of the AutomobileHighlights of automotive innovationsSafetySafety history and leadershipHighlights of passive and active safety innovationsMarketing “Intelligent Drive” – Then and NowPricing Promotion
2
Slide3Mercedes-Benz: Tradition in Safety Leadership
3
1959
1978
1996
1995
1989
1980
2006
2005
2003
2002
1998
2007
1997
Anti-Lock Brakes
Crumple Zone
Belt Tensioner
Airbag
Auto. Rollover Bar
Sidebag
ESP
®
Brake Assist
Sandwich Concept
Adaptive Front Airbag
Windowbag
PRE-SAFE
®
Active Light Function
Adaptive Brake Lights
Brake Assist PLUS
Intelligent Light Syst.
PRE-
SAFE
®
Brake
Blind Spot Assist
2009
DISTRONIC PLUS
Lane Keeping Ast.
DISTRONIC
1985
4MATIC
Slide4Lane Tracking Package
ATTENTION ASSISTAnti-lock Braking System ABSBlind Spot AssistNight View Assist Plus SAnti-Slip Regulation ASRLane Keeping AssistCOLLISION PREVENTION ASSIST (PLUS)Torque Vectoring BrakeDriver Assistance PackageParking Assist PackageCruise ControlDISTRONIC PLUS® w/Steering AssistPARKTRONIC w/Active Parking AssistMAGIC BODY CONTROL SActive Blind Spot AssistSurround View CameraLighting PackageActive Lane Keeping Assist (oncoming traffic)PRE-SAFE® systemAdaptive Highbeam AssistPRE-SAFE PLUS®PRE-SAFE® Impulse SFull-LED Headlamps w/Active Curve Illumination & Corner Illuminating LampsPRE-SAFE® Package RearCrosswind AssistPRE-SAFE® Brake (with pedestrian recognition)ESP®BAS PLUS with cross-traffic assistBASBAS PLUS
Mercedes-Benz “Intelligent Drive” – features:
Bold
New for MY14First-to-market for MY14MY 2014 S-Class
S
Slide5More Sensors, More Protection
Highly sophisticated sensors and the necessary networked algorithms provide the foundation for innovative new functions using the same stereo camera and multistage radar sensors
S-Class
*
*
w/Driver Assistance Pkg.
Slide6DISTRONIC PLUS® with Steering Assist
This radar-based function is now enhanced by the addition of Steering Assist, which helps drivers to stay centered in their lane by generating the appropriate steering torque when travelling on a straight road and even in gentle bends.
Slide7BAS PLUS
® with Cross-Traffic Assist
Brake Assist BAS PLUS is capable of more than just helping the driver to avoid collisions with vehicles ahead or lessen their consequences in a purely longitudinal direction: the new Cross-Traffic Assist function can also come to the driver's aid when there is a risk of a collision with cross traffic at junctions.
Slide8PRE-SAFE® Brake
Slide9PRE-SAFE® PLUS: Rear-end Collision Protection
Using a radar sensor in the rear bumper to monitor the traffic behind the vehicle, PRE-SAFE PLUS provides occupant protection for rear passengers by engaging measures and increasing the brake pressure in order to keep the vehicle firmly braked during a possible rear-end collision.
Slide10Active Lane Keeping Assist
Active Lane Keeping Assist recognizes critical situations such as overtaking vehicles, vehicles to be overtaken and parallel traffic, and it can also respond effectively to oncoming traffic. If the system detects the vehicle crossing the lane markings when the adjacent lane is not clear, not only does it cause the steering wheel to vibrate in pulses as a haptic warning for the driver, it guides the vehicle back into lane by single-sided braking via the ESP®.
Slide11Enhanced COLLISION PREVENTION ASSIST
(Multi-Mode Radar)
Like ML/GL, but optimized system operates at slower speeds and has ECO Start/Stop enablerStatic distance & dynamic approach warning, from 4.5 mph for moving/stopping/standing objectVisual warning when the distance from a vehicle ahead is below the selected safe limitVisual and acoustic warning when in danger of collision with vehicle aheadAdaptive brake boosting as appropriate to the given situation when the driver fails to brake hard enough Can help to prevent rear-end collisions
Slide12Longitudinal adjustment & backrest/cushion angle of front passenger seat
Adjustment of seat backrests & cushions
Inflating of supporting bolsters in seat cushions & backrest of both front seats
Closing of sunroof & side windows
Pre-tensioning of driver and front passenger seatbelts
PRE-SAFE
Predictive occupant-protection system
Slide13Display of current ATTENTION ASSIST levels (5), display of system state (active vs. passive due to speed), journey time since last pauseAdditional mode of “sensitive” for tired driversInteraction with navigation system including additional warning and advice of service areas
Enhanced ATTENTION
ASSIST
®
Slide14
Promotion of ADAS
Packaging and pricing of featuresDealer Communication & Tools: Dealer Bulletins, Linesets, iPad apps, visualizers Collateral, brochure, MBUSA.com, Digital/SocialTraining initiatives: Retail & Technical Press TV Commercials
14
Slide15History and Development of DISTRONIC:Price reduction, intelligent packaging and availability cross-carline
MY 2000
Introduce DISTRONIC
Adaptive Cruise Control
In package for
+$3,700
Only available on S/CL
DISTRONIC PLUSAutonomous Braking InterventionIn “Driver Assistance Package” with Blind Spot Assist/Lane Keeping Assist $2,950Available Cross-Carline on almost every model
Enhancements to Driver Asst. PackageSteering AssistBAS with Cross-Traffic AssistPRE-SAFE Brake with Pedestrian DetectionPRE-SAFE PLUS – protection during rear collisionsIn “Driver Assistance Package” with Blind Spot Assist/Lane Keeping Assist +$2,800Only available on S/E
MY 2014 - Future
MY 2006 - Current
Slide16Commercial – 2009, Launch of new E-Class, “Ignite”
16
Slide1717
“Magical Software,” 2012 –
Driven2Distraction
Vic
Gundotra
, Senior VP at
(Click Image to Play Video)
Slide18Commercial – 2013, E-Class Redesign, “Clown” (Click Image to Play Video)
18
Slide1919
Commercial – 2013, E-Class Redesign, “Hard to Imagine” (Click Image to Play Video)
Slide2020
2014 S-Class Intelligent Drive (Click Image to Play Video)
Slide212014 S-Class World Premier (Click Image to Play Video)
21
Slide2222
Mercedes-Benz
Thank you!
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