History behind the Mercedes-Benz brand. The . invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Carl Benz – independently of one another – to lay the foundations for the motorization of road transport.
Download Presentation - The PPT/PDF document "MERCEDES BENZ" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation on theme: "MERCEDES BENZ"— Presentation transcript:
History behind the Mercedes-Benz brand
invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Carl Benz – independently of one another – to lay the foundations for the motorization of road transport
both invested their private developments in their own enterprises – in Mannheim, Benz founded the firm Benz & Cie. in October 1883, and
(DMG) was formed in November
To begin with, the inventors used their own names – “Benz” and “Daimler” as their trademark.
The trademark of the Benz & Cie. remained unchanged, except that in 1909, the cog wheel symbol in use since 1903 was replaced with a laurel wreath surrounding the name ‘Benz’. But the turn of the century
a completely new brand name for products from
DMG, i.e., “Mercedes”. Slide4
What is the origin of this name??
‘Mercedes’ is a Spanish girl’s name meaning ‘grace’ born in 1889 to the Australian businessman,
Jellinek turned his enthusiasm to the dawning age of the automobile from sport. In 1897, Jellinek ordered his first Daimler car. Since 24km/h became too slow for him, he
demanded 40 km/h and ordered two more vehicles.In 1898, he began to promote and sell Daimler
1900, he received as many as
From 1899, he entered these in race meetings – first and foremost of which was the Nice Week – where he would race under
On June 23, 1902, ‘
’ was lodged as the trade name and this was legally registered on September 26. From June 1903, Emil
obtained permission to call himself
The origin of the star
now had a successful brand name, but still lacked a characteristic trademark. Then Paul and Adolf Daimler – the company founder’s two sons, and now senior executives at DMG – remembered that their father, who had died in March
had once used a star as a symbol
.The DMG board
accepted the proposal and in June 1909, both
and a four-pointed star were registered as
. Although both designs were legally protected,
only the three-pointed star was used. From 1910 onward, a three-dimensional star adorned the radiator at the front of the car.In 1916, the tips were surrounded by a circle, in which four small stars and the word Mercedes were integrated. It became a registered trademark in August 1923.Slide6
The merge of DMG and Benz & Cie.
The period of inflation after the First World War meant a difficult time for sales – especially of luxury goods such as passenger
financially strong companies with well-established brands were able to
It was in this way that DMG and Benz & Cie.
formed a syndicate in 1924 in order to standardize design and production, as well as purchasing, sales and advertising, and thereby remain competitive.During this period, the two companies generally marketed their products jointly, although still under separate trademarks.
years later, in June 1926, the
form Daimler-Benz AG.At this point a new trademark was designed, which brought together the main characteristics of both the existing emblems.Slide7
This trademark kept changing over decades and arrived at a trademark of the three-pointed star surrounded by a laurel
throughout the world the name
Mercedes-Benz’ is synonymous with tradition, innovation and the future of the
MERCEDES BENZ - Description
History behind the MercedesBenz brand The invention in the 1880s of the highspeed engine and the automobile enabled Gottlieb Daimler and Carl Benz independently of one another to lay the foundations for the motorization of road transport ID: 368467 Download Presentation
K&K Manufacturing was started in August of 1982 in the home and garage of Tim & Pat Kidder. We took over making parts for Barry Stuart who started making floor parts for the 190SL. My wife was 7 months pregnant with our second child when I quit my job to go full-time into this business. My 3 year old son had to wear safety glasses to watch TV because of my hand-cutting steel parts in our living room. We grew from our home into a 12,000 sq ft. building on 11 industrial acres by 1986.
Try to guess what product or company the following slogans match up to. You might be surprised by what you know, or rather, are conditioned to know. . All images from Google Images. “Built ____ Tough”.