PPT-Source: Nielsen VOD penetration; June of each year, MVPD VO

Author : jane-oiler | Published Date : 2017-11-13

Over 70 Million Consumers Have Access to MVPD VOD 73607000

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Source: Nielsen VOD penetration; June of each year, MVPD VO: Transcript

Over 70 Million Consumers Have Access to MVPD VOD 73607000. Viewer . vs. a TV Viewer. How are they different?. Ondemand. Small but perfectly formed high value viewer. TV . The bulk of the audience, wider demographic profile. Ondemand. Female, higher income, younger, European & Metro. Examining Moviegoer Behavior. 2012 Study. Table of Contents. General Moviegoing Trends. Moviegoing Segments. Families. Teens. Hispanics. Moviegoing and Social Media. Methodology . Source: Nielsen American Moviegoer 2012. WEEK 33. TV ONE*’s Tuesday night builds audiences. Source: Nielsen TAM. . Current week 12. th. August. Previous 4 weeks 15/07/12 – 11/08/12. Tuesday 19:00-22:29 (Overnight). Grey’s Anatomy returns increasing . Nielsen Perishables Group . What global trends mean for the future of the protein industry. agenda. Consumer and economic trends. U.S. demographic shifts. Evolving shopper behaviors. Promoting for maximum impact with consumers. Source: VAB analysis based on projected multichannel substitutes HH estimates from SNL Kagan November 2015 data and residential MVPD HH projected estimates from SNL Kagan June 2016 data which excludes DBS overlap by HHs taking multiple multichannel subscriptions. . 1Q17; . TV includes . timeshifted. TV; C. inema . d. ata from Nielsen NCAR . 3/17. Cinema’s Reach Is Unquestionable. Cinema Reaches Key Advertiser Target Consumers. Source: Nielsen Total Audience Report, 1Q17; TV includes . Carman Allison - VP Consumer Insights, Nielsen. @CarmAllison. how to take a bite out of Canada’s snacking demand. Meet your presenter. Carman Allison. VP Consumer Insights. Nielsen. JOIN TODAY’S CONVERSATION. Total Viewing-January 2018. Source: TAM Ireland Ltd / Nielsen TAM. 2. 3. Ads25-44 continue to have the highest time-shifted viewing % at 18%.. In comparison 88% of Ads15-24 viewing is to live TV with just 12% time-shifted. Total Viewing-March 2018. Source: TAM Ireland Ltd / Nielsen TAM. 2. 3. Adults 55 have by far the lowest time shifted viewing % at just 8%. In comparison 20% of Ads 25-44 viewing is time-shifted. Average Minutes viewed . Quick Start Guide. Basic References . The . Form 399 URL is: . https://. enterpriseefiling.fcc.gov/form399mvpddashboard/login.html. To log in, use your COALS ID and password. To update your information, access COALS . Source: Nielsen Media Impact, based on Nielsen Total Media Fusion/GfK MRI Survey of The American Consumer, 6/25/16 – 6/24/17. Cinema reflects . Screenvision. and NCM footprint. Frequency data based on The MPAA Theatrical Market Statistics Report 2016.. James . Russo SVP, Global Consumer . Insights. October, 2014. WHAT’S IN STORE. Source: The Conference Board; . Nielsen supplied . data as . of . February 2011. 25. 86. 2002. 2003. 2004. 2005. 2006. & 1960’s. 1970’s. & 1980’s. 1990’s - 2005 . Black & White TV. First Satellite Broadcast. Rise of Cable TV. MORE ADVERTISER-SUPPORTED NETWORKS. VIDEO GAMES. 2006 - Present. DIGITAL AND INTERNET REVOLUTION. right, almost . 7 out of 10 listeners heard the Indianapolis 500 coverage that was carried . on exclusively on our stations! . During . the RACE had a 69 Share of listeners (persons 6+)*!. . *Source: Arbitron June persons 6+ AQH Share 69 (May 24, 2015 Indianapolis 500 race day coverage- 3p-4p WIBC and WIBChd2WFNI)..

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