PPT-Data Mining and its Application in Marketing and Business

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Credit Gaby Matalon What is Data Mining The process of analyzing data from different perspectives and summarizing it into useful information It uncovers patterns

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Data Mining and its Application in Marketing and Business: Transcript

Credit Gaby Matalon What is Data Mining The process of analyzing data from different perspectives and summarizing it into useful information It uncovers patterns in a large set of data. Mining . Methods Course. Dr. Russell Anderson. Dr. Musa Jafar. West Texas A&M University. What is Data Mining?. The process of discovering useful information in large data repositories. . (Tan, P-N., Steinbach, M., and Kumar, V., Introduction to Data Mining, Addison-Wesley, 2006). Daniel Johnston and . Nabeel. . Hanif. Aim. To look at the use of data mining within the . Television and Film. industry.. To . examine how . DM is able to improve . the . Tv. /Film . industry for both viewers and companies. Rafal Lukawiecki. Strategic Consultant, Project Botticelli Ltd. rafal@projectbotticelli.co.uk. Objectives. Overview Data Mining. Introduce typical applications and scenarios. Explain some DM concepts. Framework for . Data . Mining. Mark Tabladillo, Ph.D., Data Mining Scientist. Artus. . Krohn-Grimberghe. , Ph.D., Consultant and Assistant Professor. About MarkTab. Training and Consulting with . http://marktab.com. M. ining . Techniques on Survey . D. ata . using R and . Weka. Supunmali Ahangama. 29/11/2013. Outline. Introduction to data mining in R . Introduction to data mining in . Weka. Example. R. X. 2. What is R?. Rafal Lukawiecki. Strategic Consultant, Project Botticelli Ltd. rafal@projectbotticelli.co.uk. Objectives. Overview Data Mining. Introduce typical applications and scenarios. Explain some DM concepts. McMaster University. Christine Brooks-Cappadocia – Marketing Manager. Lisa Boniface – Assistant Director. McMaster Experience. Evolution of marketing expertise. Marketing manager – overall/all programs. David L. Olson. University of . Nebraska-Lincoln. Current demand. Our programs. New World Order. Innovation. 11. th. INFORMS Workshop on Data Mining & Decision Analytics. 2016 Nashville. 1. Demand for . Dr. . Kalpakis. , Fall 2017. 1. What is Data Science?. Data scientists, ". The Sexiest Job of the 21st Century. " (Davenport and . Patil. , Harvard Business Review, 2012). M. uch . of the data science explosion is coming from the tech-world. via data and marketing Koju Media are experts in managing consumer and business data across every sector. We develop logical solutions to help businesses make smarter, more informed decisions throug Mail : raphaeljuwe@gmail.com Mobile : K2S4 8 PS7647272 GitHub: github.comOraphaeljuwe LinkedIn : ng. linkedin.comOinOraphaeljuwe Research Interests Sequential Pattern Mining and Knowledge Discovery Head, Asst. Professor,. A.P.C. . Mahalaxmi. College for Women,. Thoothukudi. -628 002.. . Data Mining : . Introduction . to C. oncepts and Techniques. Module overview. Evolution of Database . interesting . and . useful. information from Web . content. and . usage . data. What is Web Mining?. Web mining is . a data . mining . technique . to extract knowledge from . web data. . . Web data includes : . Handbook. Marketing Our Schools. Outline:. 3 frames . 6 strategies:. - Market research. - Developing a brand . - Mining data . Marketing Our Schools. Outline – 6 Strategies:. - Effective use of media.

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