Bartolomeo Meletti CREATe University of Glasgow PEC Workshop The OCI Tracker investigating online behaviour and digital consumption 28 th June 2019 Nesta OMeBa We aim to develop an innovative data tool which allows you to explore how online consumer ID: 787902
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Slide1
The OMeBa Tool Longitudinal analyses allowed by the OCI data
Bartolomeo MelettiCREATe – University of Glasgow
PEC Workshop – The OCI Tracker: investigating online behaviour and digital consumption
28
th June 2019, Nesta
Slide2OMeBaWe aim to develop an innovative data tool which allows you to explore how online consumer
behaviour has evolved year by year since 2013. OCI surveys: findings on levels of copyright infringement are largely reconstructed from data on online consumer behaviour in general.In order to allow longitudinal comparisons,
OMeBa will interrogate data from wave 4 (2013) onwards, as these were conducted in the same quarter of the year (March-May).Challenges:Questions added/amended/removed over time
Variables added/amended/removed over timeQuestions/variables have remained the same but their IDs have changed
Spreadsheet offering harmonised question IDs for the data from waves 4-8 of the OCI surveys.
Slide3OMeBa – Harmonized QIDs
Slide4Areas of longitudinal investigation (2013-2018)
Demographics
Access to and use of services
GenderAgeSocial class (ABC1, C2DE)Marital statusWorking statusPresence of children (age, gender)Number of adults in household
Region of UKEthnicityVPN use (from 2015)Internet AccessFrequency of Internet UseTV ServicesSites or services used to download / stream or access / share (from 2015)Subscriptions (from 2016)
Reported
behaviour
Attitudes and perceptions
Music - Games - Computer Software - Films - TV
Programmes
(including
Sport
programmes
from 2018)
- Books
Spend
Frequency of downloading / streaming / sharing
Total number of works downloaded / streamed / shared
Paid v Free
Awareness of online services
Statements / Opinions
Personal reasons / Motivations
Confidence about what is and is not legal online
What would make infringers stop infringing
Willingness to pay
(removed in wave 8)
Slide5Do you have any of the following? (Internet Access)Answers present from wave 4 (2013) to wave 8 (2018)
Access to the Internet at home on a computer\laptopAccess to the Internet at work on a computer\laptop
Access to the Internet at home on a games consoleInternet at home through your TV screen via a computerInternet at home directly through your TV set (i.e. Smart\Connected TV)
Access to the Internet via a mobile phone
Access to and use of services
Internet Access
Slide6Do you have any of the following? (Internet Access)All answers
Access to the Internet at home on a computer\laptopAccess to the Internet at work on a computer\laptopAccess to the Internet at home on a games console
Internet at home through your TV screen via a computerInternet at home directly through your TV set i.e. Smart\Connected TV)
Access to the Internet via a mobile phoneAccess to the Internet on a Palmtop or Personal Digital Assistant (PDA)\Pocket PC (wave 4 only: 2013)
Access to the Internet at school\college \university on a computer (removed in wave 8: 2018)Internet access from a library on a computer (removed in wave 8: 2018)Internet access in a cafe\bar on a computer (removed in wave 8: 2018)
Internet access at a friend's or relative's house on a computer
(removed in wave 8: 2018)
Other Internet access
(removed in wave 8: 2018)
An e-mail address at home
(removed in wave 8: 2018)
An e-mail address at work
(removed in wave 8: 2018)
Other e-mail address
(removed in wave 8: 2018)
None
(removed in wave 8: 2018)
Don't know (removed in wave 8: 2018)All (waves 4 and 5 only: 2013-2015)
Access to and use of services
Internet Access
Slide7Do you have any of the following TV services?Answers have remained the same from wave 4 (2013) to wave 8 (2018)
Digital Satellite TV through Sky for a monthly subscription (i.e. satellite dish)Free-Sat TV through any satellite dish WITHOUT a monthly subscription
Cable through Virgin Media (previously ntl\Telewest)Freeview TV through TV aerial and set-top box without a monthly subscription
Top-Up TV through TV aerial and set-top box for a monthly subscriptionTV which has Freeview channels built in (IDTV using TV aerial; without a separate set-top box)
TV from Tiscali\HomechoiceTV from BT VisionTV from Talk TalkTV through a normal aerial but receiving the main 4 or 5 channels only
Other
NO TV
Access to and use of services
TV Services
Slide8Which sites or services have you used in the past 3 months to download, stream\access, or share MUSIC tracks or albums through the internet? Please read the list through carefully and indicate all that apply.Answers present from wave 5 (2015) to wave 8 (2018)
7 DigitalAmazon \ Amazon mp3 \ KindleBitTorrent software
eDonkey \ eMuleEmail
eMusicFacebookFree music download app (on a mobile phone or tablet PC)
FTP softwareGnutellaGoogle (Search Engine)Google Play \ Android MarketplaceGrooveshark
HMV Digital
Isohunt
iTunes \ App Store \
ibookstore
\ Apple Store
MediaFire
MP3Skull
Napster
Pirate Bay
Software or service used to convert an online stream to a file
Sony Entertainment Network - Music Unlimited \ Video Unlimited \
Playstation
Network
Spotify
Soundcloud
uTorrent
YouTube
Access to and use of services
Sites or services used to download / stream or access / share
Slide9Which sites or service shave you used in the past 3 months to download, stream\access, or share MUSIC tracks or albums through the internet? Please read the list through carefully and indicate all that apply.All answers
7 DigitalAmazon \ Amazon mp3 \ KindleAmazon Music (from wave 6)
Apple Music (from wave 6)A messaging app (e.g. Facebook Messenger, WhatsApp)
(added in wave 8)BitTorrent softwareDeezer
(added in wave 8)eDonkey \ eMuleEmaileMusicFacebook
FilesTube
(removed in wave 8)
Free music download app (on a mobile phone or tablet PC)
FTP software
flvto.biz
(added in wave 8)
Gnutella
Google (Search Engine)
Google Play \ Android Marketplace
Grooveshark
Spotify
Soundcloud
Tesco
(removed in wave 8)
Tidal
(added in wave 6)
Torrentz
(removed in wave 7)uTorrentVevo (added in wave 8)We7 (removed in wave 8)Windows Messenger (removed in wave 7)
www.clipconverter.cc
(added in wave 6 and removed in wave 8)
Yousendit
(removed in wave 8)YouTubeyoutube-mp3.org (added in wave 6 and removed in wave 8)Zune (removed in wave 8)Other website or serviceNone/haven't used (removed in wave 8)Don’t know (removed in wave 8)
HMV DigitalIsohuntiTunes \ App Store \ ibookstore \ Apple StoreKodi (added in wave 7)KickAssTorrents (removed in wave 7)Last FM (removed in wave 8)Listentoyoutube.com (added in wave 8)Limewire (removed in wave 7)MediaFireMP3SkullNapsterPandora (added in wave 7)Pirate BayPlay.com (removed in wave 8)Rapidshare (removed in wave 8)Rhapsody (added in wave 7)Software or service used to convert an online stream to a fileSony Entertainment Network - Music Unlimited \ Video Unlimited \ Playstation Network
Access to and use of services
Sites or services used to download / stream or access / share
Slide10Which, if any, of the following do you currently pay to have access to?From wave 6 (2016) to wave 8 (2018) SpotifyApple Music
Amazon MusicTidalNetflixAmazon PrimeHulu
Now TVLovefilmScribdNone of these
Don't Know
Access to and use of services
Subscriptions
Slide11Have you [downloaded / streamed or accessed / shared] any of the following [ever / in the past three months]?Answers present from wave 4 (2013) to wave 8 (2018)
Yes - music tracks or albums (excluding online radio stations)Yes - music videos
Access to the Internet at home on a games consoleYes - video games (excluding patches and upgrades)Yes - computer software (excluding mobile phone apps, and patches\upgrades to software already owned
Yes - TV programmesYes - Short video clips
Yes - e-booksYes - other type of fileNoDon’t know
Reported
behaviour
Online consumption
Slide12Have you [downloaded / streamed or accessed / shared] any of the following [ever / in the past three months]?All answers
Yes - music tracks or albums (excluding online radio stations)Yes - music videosAccess to the Internet at home on a games console
Yes - video games (excluding patches and upgrades)Yes - computer software (excluding mobile phone apps, and patches\upgrades to software already owned
Yes - TV programmesYes - Short video clipsYes - e-books
Yes - other type of fileYes - magazines (added in wave 6 – 2016)Yes - Digital images (added in wave 7 – 2017)NoDon’t know
Reported
behaviour
Online consumption
Slide13Spend: Music – Games – Computer Software – Films – TV Programmes – BooksAnswers have remained the same from wave 4 (2013) to wave 8 (2018)
Approximately how much have you spent on the following in the past 3 months? Please include money spent on other people, where they haven’t paid you back. Enter your best estimate in pounds and pence.
Music concerts or gigsMusic merchandiseMusic tracks or albums bought on CD or vinylMusic tracks or albums downloaded or streamed/accessed online
Music subscriptions
Reported
behaviour
Spend
Slide14Spend: Music – Games – Computer Software – Films – TV Programmes – BooksAnswers have remained the same from wave 4 (2013) to wave 8 (2018)
Approximately how much have you spent on the following in the past 3 months? Please include money spent on other people, where they haven’t paid you back. Enter your best estimate in pounds and pence.
Video Games bought or rented on Disc or CartridgeVideo Games merchandise e.g. T-shirts; Mugs; Posters
Video Games downloaded or accessed
Reported behaviour
Spend
Slide15Approximately how much have you spent on the following in the past 3 months? Please include money spent on other people, where they haven’t paid you back. Enter your best estimate in pounds and pence.Computer Software on disc or CartridgeComputer Software downloaded or accessed
Spend:
Music – Games – Computer Software – Films – TV Programmes – BooksAnswers have remained the same from wave 4 (2013) to wave 8 (2018)
Reported behaviour
Spend
Slide16Spend: Music – Games – Computer Software – Films – TV Programmes – Books Answers have remained the same from wave 4 (2013) to wave 8 (2018)
Approximately how much have you spent on the following in the past 3 months? Please include money spent on other people, where they haven’t paid you back. Enter your best estimate in pounds and pence.
Films watched at the cinemaFilms bought or rented on DVD, Blu-ray, or VHS
Films merchandise e.g. T-Shirts, Mugs, PostersOnline (full length) films bought and streamed/accessed or downloaded individually
Online film subscriptionsFilms purchased individually through Pay TV service via Pay-per-view
Reported
behaviour
Spend
Slide17Approximately how much have you spent on the following in the past 3 months? Please include money spent on other people, where they haven’t paid you back. Enter your best estimate in pounds and pence.TV programmes bought or rented on DVD, Blu-ray or VHSTV programmes merchandise e.g. T-shirts, Mugs, Posters
TV programmes downloaded or streamed using an internet connection
Spend: Music – Games – Computer Software – Films – TV Programmes – Books
Answers have remained the same from wave 4 (2013) to wave 8 (2018)
Reported behaviour
Spend
Slide18Approximately how much have you spent on the following in the past 3 months? Please include money spent on other people, where they haven’t paid you back. Enter your best estimate in pounds and pence.Books - paper copiesBooks merchandise e.g. T-shirts, Mugs, posters
e-Books - digital copies downloaded
Spend: Music – Games – Computer Software – Films – TV Programmes – Books
Answers have remained the same from wave 4 (2013) to wave 8 (2018)
Reported behaviour
Spend
Slide19Frequency: Generally, how often do you [download / stream or access / share] [music tracks or albums / video games / computer software / films / TV programmes / e-books] through the internet? (18 separate questions)1: Most days2: 2-3 times a week
3: About once a week4: Every 2-3 weeks5: About once a month6: Less often7: Don’t KnowTotal number:
How many [music tracks / video games / computer software / films / TV programmes / books] do you think you have [downloaded / streamed or accessed / shared / bought on CD or vinyl, disc or cartridge, DVD, etc.] in the past 3 months? (24 separate questions)Please count tracks on an album individually - if you don’t know how many were on it count it as ten tracks . If you are unsure just give your best estimate. If the answer is None type in 0
Reported
behaviour
Frequency and Total number
Slide20Paid for v FreeYou indicated you have downloaded or streamed/accessed music tracks in the past 3 months.How many did you pay for, either as a one off or as part of a subscription?How many did you already own on CD, vinyl or tape?
You indicated you have paid for music tracks in any format (digital or physical) in the past 3 months. How many of these had you previously downloaded or streamed or accessed online for free?You indicated that you have downloaded or streamed/accessed [x] music tracks for free in the past 3 months. How many of these do you think were done so legally?Same questions in relation to Video Games / Computer Software / Films / TV Programmes / Books
Reported
behaviour
Paid for v Free
Slide21Are you aware of the following online services?Services present from wave 4 (2013) to wave 8 (2018)
4OD / All 47 DigitalAmazon \ Amazon mp3 \ Kindle \ Amazon PrimeBBC
iPlayerBlinkboxDemand 5 / My 5
eMusicGoogle Play \ Android MarketplaceHMV DigitaliTunes \ App Store \ ibookstore
\ Apple StoreITV Player/ITV HubMiniclip
Napster
Play.com
Netflix
Sky Go
Sony Entertainment Network - Music Unlimited
Spotify
Steam
Xbox Live
YouTube
Other website or service
Don't Know
Attitudes and perceptions
Awareness of online services
Slide22Are you aware of the following online services?
Services present from wave 6 (2016, when magazines were added) to wave 8 (2018)Apple MusicAmazon Music
HuluTidalServices present in waves 6 and 7 only
(2016-2017)www.clipconverter.ccyoutube-mp3.orgServices present in
wave 7 only (2017)Games for Windows Market PlaceWuaki.tv
Services present
from wave 4
(2013)
to wave 7
(2017)
Last FM
Lovefilm
Samsung Movie Store
We7
Zune
Attitudes and perceptions
Awareness of online services
Slide23Are you aware of the following online services?
Services present from wave 7 (2017, when ‘digital images’ were added) to wave 8 (2018)BookmateCrackle
Curzon Home CinemaDirect from Magazine WebsiteDirect2Drive
DisneyLifeFile HippoGoodreadsGreen Man Gaming
KodiMovie4KMUBIOriginPandoraPictureBox
PrimeWire.ag
Putlocker
Rhapsody
Snapfiles
Softpedia.com
TalkTalk TV Store (previously
Blinkbox
)
TV Catchup
VidNow
WatchFree
WatchSeries
Creative CommonsEveryStockPhotoFlickrFree Images
Pexels
PicJumbo
Pixabay
Shutterstock
SpaceX
StockVault
ThinkStock
Wikimedia Commons
Attitudes and perceptions
Awareness of online services
Slide24Are you aware of the following online services?
Services added in wave 8 (2018)BitTorrent softwareBT TV on demand websiteBT Sports app
Deezerflvto.bizFree sports streaming website such as Wiziwig, First Row Sports etc
listentoyoutube.comNintendo eShop
Rakuten TVSky Sports Mobile TV websiteSky Sports appVevoWindows Store
Attitudes and perceptions
Awareness of online services
Slide25To what extent do you agree or disagree with each of the following statements? Please note, by ‘content’ we mean music, film, books, computer software, and TV files.Answers have remained the same from wave 4 (2013) to wave 8 (2018)
I think that you should be able to download or access the content you want for free from the internetIt is easy to find content on the internet for free that would usually be paid for
Content that you download or access online should be cheaper than the equivalent purchased in a physical format (e.g. a CD; DVD; Blu-ray; or VHS)
If you had paid for a digital file you should then be able to share it with othersThe rules governing what you can and can't do with content you purchase should be the same for both physical (e.g. a CD; DVD; Blu-ray; or VHS) and online formats
It is wrong to access content online without the creators\artists permissionThe price that you pay to download or access content online is generally about rightI find it difficult to find legal content online
Attitudes and perceptions
Statements / Opinions
Slide26Generally, what would you say are your personal reasons for downloading these types of files rather than buying a physical version such as a CD, DVD, Blu-ray, paper, etc? Answers present from wave 4 (2013) to wave 8 (2018)
It's easier\more convenientIt's quicker
It's cheaperI can get them for freeThe quality isn't noticeably different
It's more up-to-dateIt's what everyone doesI can access them more easily on the devices I have
No physical version available
Less clutter/storage/space issues
Can download part (album)/just 1 song/just what I want
I haven't downloaded anything illegal/not interested
To try before I buy
Other reason
Don’t know
Attitudes and perceptions
Personal reasons
Slide27Generally, what would you say are your personal reasons for downloading these types of files rather than buying a physical version such as a CD, DVD, Blu-ray, paper, etc? All answers
It's easier\more convenientIt's quicker
It's cheaperI can get them for freeThe quality isn't noticeably different
It's more up-to-dateIt's what everyone doesI can access them more easily on the devices I have
No physical version availableI can access them on the go (waves 6-8)
Less clutter/storage/space issues
Can download part (album)/just 1 song/just what I want
I haven't downloaded anything illegal/not interested
To try before I buy
Part of a/my subscription (waves 5-8)
To catch up on things I have missed (waves 5-8)
Portable/can use anywhere (waves 5-8)
Other reason
Don’t know
Attitudes and perceptions
Personal reasons
Slide28What are the reasons that you haven’t downloaded any files in the past 3 months?Answers present from wave 4 (2013) to wave 8 (2018)
I'm not interestedI prefer to have a physical copyI prefer to stream\access (without downloading) files
They are too expensiveThe quality is not as good
It is easier to buy physical copiesI do not have a credit\debit cardI fear that they could be illegal
I fear they may have viruses\ malware \ spywareI'm unaware of the download services availableI'm not sure how to do it
I don't own a computer \ device capable of downloading
Physical copies are more flexible
I am not allowed to (by Mum or Dad)
Computer does not have capacity/download speed
Nothing that I wanted/needed
Trying to save money/short of funds
No time/busy doing other things
Someone else does this (for me)
Concerns about using card/payments online
Other reason
Don't know
Attitudes and perceptions
Personal reasons
Slide29What are the reasons that you haven’t downloaded any files in the past 3 months?All answers
I'm not interestedI prefer to have a physical copyI prefer to stream\access (without downloading) files
They are too expensiveThe quality is not as goodIt is easier to buy physical copies
I do not have a credit\debit cardI fear that they could be illegal
I fear they may have viruses\ malware \ spywareI'm unaware of the download services availableI'm not sure how to do itI don't own a computer \ device capable of downloadingPhysical copies are more flexible
I am not allowed to (by Mum or Dad)
Computer does not have capacity/download speed
Nothing that I wanted/needed
Trying to save money/short of funds
No time/busy doing other things
Someone else does this (for me)
Concerns about using card/payments online
I don't have/ no access to/use the internet (added in wave 5)
Health reasons prevent usage\unwell\poor eyesight
(added in wave 5)
I don't do this (added in wave 5)
Other reason
None (added in wave 5)
Don't know
Attitudes and perceptions
Personal reasons
Slide30You indicated you have paid to download or stream/access [music/games/software/films/TV/eBooks] in the past 3 months - What were your personal reasons for doing this rather than using services where you could have got them for free?Answers remained the same across all waves
It's easier\more convenientIt's quickerThey are better quality
I don't want to use illegal sitesI think it's morally wrong to use illegal sites
I want to support creators\industryI fear they may have viruses \ malware \ spywareI fear I might be caught
I can afford to payI prefer to pay
I don't think it is right to get them for free
I'm unaware of the free services available
I don't know how to use the free services
Free/ cheap/ part of a subscription
Parents would not allow me to use free service
Were not available for free
Had gift card/voucher
Have not done so\does not apply to me
Other reason
Don't know
Attitudes and perceptions
Personal reasons
Slide31You indicated you have accessed or streamed [music/games/software/films/TV/eBooks] in the past 3 months - What are your personal reasons for doing thisAnswers present from wave 4 to wave 8
It's easy\convenientIt's quickIt's free
It's easy to doIt's quicker than downloadingIt's cheaper than downloading
It means I don't have to download themIt means I can try something before I buy it
It's what my friends or family doMy friends can't access files themselvesMy family can't access files themselves
Some types of files are too expensive to buy
For entertainment
Don't have a TV \ radio
To watch
programmes
I have missed (on TV)
Content unavailable elsewhere
Other reason
Don't know
Attitudes and perceptions
Personal reasons
Slide32You indicated you have accessed or streamed [music/games/software/films/TV/eBooks] in the past 3 months - What are your personal reasons for doing this?All answers
It's easy\convenientIt's quickIt's free
It's easy to doIt's quicker than downloadingIt's cheaper than downloading
It means I don't have to download themIt means I can try something before I buy itIt's what my friends or family do
My friends can't access files themselvesMy family can't access files themselvesSome types of files are too expensive to buy
For entertainment
Don't have a TV \ radio
To watch
programmes
I have missed (on TV)
Content unavailable elsewhere
Part of a subscription
(added in wave 5)
I don't do that (added in wave 5)
For education/research
(added in wave 5)Can use/watch on the move (added in wave 5)I pay/it's legal (added in wave 5)To watch a specific programme (added in wave 5)Other reason
Don't know
Attitudes and perceptions
Personal reasons
Slide33What are your personal reasons for sharing files online?Answers present from wave 4 to wave 8
It's easy to doIt's only fairIt's what everyone does
I don't know how to share themIt gives me statusMy friends/family cant access files themselves
I should be able to share my content with whomever I chooseUnless I share content, I can't download other files myselfTo share (with others)
I wrote/composed it
Attitudes and perceptions
Personal reasons
Slide34What are your personal reasons for sharing files online?All answers
It's easy to doIt's only fairIt's what everyone doesI don't know how to share them
It gives me statusMy friends/family can’t access files themselves
I should be able to share my content with whomever I chooseUnless I share content, I can't download other files myselfTo share (with others)
I wrote/composed itI haven't/don’t (added in wave 5)Other reason (added in wave 5)Na/none (added in wave 5)Don't know (added in wave 5)
Attitudes and perceptions
Personal reasons
Slide35You indicated you have downloaded or streamed the following types of files in the past 3 months which you think may have been done so illegally: music / video games / computer software / films / TV programmes / e-books. What are your personal reasons for doing this?Answers remained the same from wave 4 to wave 8
It's easy\convenientIt's quick
It's freeIt means I can try something before I buy itIt's what my friends or family do
Because I canI already owned content in another format
I've already paid to see it/them at the cinema/in concert; etcI don't want to wait for content to become available on legal servicesI can't afford to payI think legal content is too expensive
I think legal content is too poor quality
The files I want are not available on legal services
I don't think I should have to pay for files online?
The Industry makes too much money
I already spend enough on content
No one suffers
No one ever gets caught
It gives me status
Wasn't sure of legality/not sure if legal or not
I didn't think/know/
realise
it was illegal/was in error
I have paid for itI have not downloaded/accessed illegally
I didn't say that/give that answer (no detail)
I'm confused/don't understand the question
Other reason
Not applicable/None
Don't know
Attitudes and perceptions
Personal reasons
Slide36And which, if any, of the following do you think would make you stop downloading or streaming files illegally? YOU MAY GIVE AS MANY OR AS FEW ANSWERS AS YOU FEEL APPLYAnswers present from wave 4 to wave 8
If everyone else stopped doing itIf legal services were betterIf legal services were cheaper
If legal services were more convenient/flexibleIf everything I wanted was available legally
If I thought I might be caughtIf I thought I might be suedIf my ISP sent me a letter informing me my account had been used to infringe
If my ISP sent me a letter saying they would restrict my internet speedIf my ISP sent me a letter saying they would suspend my internet accessIf friends or family were caughtIf there were articles in the media about people being caught
If a subscription service I was interested in became available
If everything I wanted was available legally online as soon as it was released elsewhere
If it is clearer what is legal and what isn't
If I knew where to go to see if something was illegal or not
I do not do this/do not download illegally/always use legal site
Would/do not do it intentionally/if thought was illegal I wouldn't do it
If I got a virus/concerned about viruses
Other reason
Nothing would make me stop
Not applicable/None
Don't know
Attitudes and perceptions
What would make infringers stop infringing
Slide37And which, if any, of the following do you think would make you stop downloading or streaming files illegally? YOU MAY GIVE AS MANY OR AS FEW ANSWERS AS YOU FEEL APPLYAll answers
If everyone else stopped doing itIf legal services were betterIf legal services were cheaper
If legal services were more convenient/flexibleIf everything I wanted was available legally
If I thought I might be caughtIf I thought I might be suedIf my ISP sent me a letter informing me my account had been used to infringe
If my ISP sent me a letter saying they would restrict my internet speedIf my ISP sent me a letter saying they would suspend my internet accessIf friends or family were caughtIf there were articles in the media about people being caught
If a subscription service I was interested in became available
If everything I wanted was available legally online as soon as it was released elsewhere
If it is clearer what is legal and what isn't
If I knew where to go to see if something was illegal or not
I do not do this/do not download illegally/always use legal site
Would/do not do it intentionally/if thought was illegal I wouldn't do it
Did not say this/was not my answer (no further detail)
(added in wave 5)
If I got a virus/concerned about viruses
Other reason
Nothing would make me stop
Not applicable/None
Don't know
Attitudes and perceptions
What would make infringers stop infringing
Slide38How confident are you that you know what is legal and what isn’t in terms of downloading, streaming/accessing, and sharing content through the internet?Very confidentSlightly confidentNot particularly confident
Not at all confident
Attitudes and perceptions
Confidence about what is and is not legal online
Slide39Price sensitivity: Music – Video Games – Computer Software – Films – TV Programmes – Books From wave 4 (2013) to wave 7 (2017). Removed in wave 8 (2018) Music download serviceAssuming you saw a single music track on an online service that you wanted to own. The track would be high quality, and you knew it was a reputable and reliable service. How likely would you be to download it if it was the following prices?
39p - 59p - 79p - 99p - £1.19 | For each price: Very Likely - Likely - Unlikely - Very UnlikelyMusic subscription serviceAssume that the following online service became available... A monthly subscription service allowing you to stream\access unlimited music from any internet connected device. All the music you want would be available in high quality. The service would allow you to access the files offline. You would be allowed to cancel the service at any time. How likely would you be to subscribe at the following prices per month?
£3 - £5 - £7.50 - £10 - £12.50 | For each price: Very Likely - Likely - Unlikely - Very UnlikelySimilar questions with different prices also for Video Games, Computer Software, Films, TV Programmes and Books
Attitudes and perceptions
Willingness to pay
Slide40Areas of longitudinal investigation (2013-2018)
Demographics
Access to and use of servicesGenderAgeSocial class (ABC1, C2DE)
Marital statusWorking statusPresence of children (age, gender)Number of adults in householdVPN use (from 2015)
Internet AccessFrequency of Internet UseTV ServicesSites or services used to download / stream or access / share (from 2015)Subscriptions (from 2016)
Reported
behaviour
Attitudes and perceptions
Music - Games - Computer Software - Films - TV
Programmes
(including Sport
programmes
from 2018) - Books
Spend
Frequency of downloading / streaming / sharing
Total number of works downloaded / streamed / shared
Paid v Free
Awareness of online servicesStatements / OpinionsPersonal reasons / MotivationsConfidence about what is and is not legal online
What would make infringers stop infringing
Willingness to pay
(removed in wave 8)