PDF-Paid, Owned, Earned Maximising Marketing Returns in a Socially Connected World

Author : johnaelcalvyn | Published Date : 2023-02-07

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for todays marketing and advertising professionals

Presentation Embed Code

Download Presentation

Download Presentation The PPT/PDF document "Paid, Owned, Earned Maximising Marketing..." is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Paid, Owned, Earned Maximising Marketing Returns in a Socially Connected World: Transcript


The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for todays marketing and advertising professionals Consumer time is split between TVs laptops iPads XBoxes and smartphones with traditional media websites videos social networks and apps all competing for attention meaning its difficult for brands to decide how best to reach and engage their audiences Paid Owned Earned defines the constituents of each area of paid owned and earned media and shows how they are linked together It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content social media optimisation seeding and viral distribution broadcast mass media social performance media and measurement. How do properties of materials combine to allow the product to be socially acceptable and technically acceptable?. Socially acceptable?. Suitable for the Queen?. This one?. Or this one?. Socially Acceptable?. 1. Earned Value Analysis (EVA). Earned value. is a measure of progress. enables us to assess the “percent of completeness” of a project using quantitative analysis rather than rely on a gut feeling. m. i. s. s. i. o. n. a. n. d . p. i. e. c. e. w. o. r. k. Commission and piecework. Commission is a method of payment used mainly for salespeople. The commission. paid is usually calculated as a percentage of the value of goods sold.. Presented by:. GART SUTTON. MAKING. . PRE-OWNED. . FRONT & CENTER. WELCOME!. Who is . Gart Sutton?. Who is GSA?. MAKING. . PRE-OWNED. . FRONT & CENTER. Why should you be in the . pre-owned . Presented by:. GART SUTTON. MAKING. . PRE-OWNED. . FRONT & CENTER. WELCOME!. Who is . Gart Sutton?. Who is GSA?. MAKING. . PRE-OWNED. . FRONT & CENTER. Why should you be in the . pre-owned . E-Marketing/7E. Chapter 14. Chapter 14 Objectives. After reading Chapter 14, you will be able to:. Describe the five levels of user engagement and explain what each means for earned media.. Explain the role of trust in earned media and its implications for consumer behavior.. RESULTS IN ERRONEOUS CONCLUSIONS.  . Charles F. Lappenbusch, Jr. MBA, . CCP. , EVP, PSP. Presentation to Seattle Section, . AACE. ® International. March 9, 2017. Over 30 years of . financial and project . A framework for assessing trends in care. Why do we need a framework of principles on care?. Different definitions of care. Need for a common framework for health care, social care and social work. Need . Corporate Finance 1. The objective of the firm. ‘In whose interests is the firm run?’. Exhibit 1.1. A company has responsibilities to a number of interested parties. A conflict between objectives. Guide for Type 4 and Type 5 employees New Jersey Earned Sick Leave For Timekeepers and Approvers Please keep side conversations to a minimum Cell phones silenced Ask questions ! Earned Sick Leave Law Restaurant marketing agency - We are the US based restaurant marketing company helps you to drive new customers for your restaurant. Get digital marketing for restaurant now. Earned Paid Sick TimeEXEMPTIONSThe Fair Wages and Healthy Families Actthe 147Act148does not apply to any ENTITLEMENT AND AMOUNTBeginningJuly 1 2017mployees are entitled to earned paid sick timeand acc 1I GENERAL QUESTIONS II EMPLOYEES COVERED/NOT COVERED BY THE LAWIII RIGHT TO EARNED SICK LEAVE HOURS ACCRUAL IV USE OF EARNED SICK LEAVEV HOW EARNED SICK LEAVE IS PAIDUT OF EARNED SICK LEAVEVII OTHER The state earned income tax credit (EITC) assists families and in some states, adults without dependent children, by reducing qualifying taxpayers’ tax liability based on income level, marital status and number of dependent children..

Download Document

Here is the link to download the presentation.
"Paid, Owned, Earned Maximising Marketing Returns in a Socially Connected World"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.

Related Documents