PDF-(BOOK)-Social Marketology Improve Your Social Media Processes and Get Customers to Stay

Manage all your social media marketing efforts with repeatable improvable processes Winner of a 2013 Small Business Book Award for Social Media8220In studying social media we must also embrace social sciences Sociology psychology neuroscience statistical analysis ethnography as well as marketing are at the source of Social Marketology and Dragon explains how and why it matters to business82218212Brian Solis author of Then End of Business as Usual8220There is no longer any doubt that social media is one of the key digital trends that are reshaping today8217s industries brands and customer networks Ric Dragon8217s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships Read it and use it today82218212David Rogers bestselling author of The Network is Your Customer8220If you think Facebook Twitter and the like are simply trends or fads you8217re missing the bigger picture Consumers are more connected than ever before and they are highly untethered thanks to smartphones and tablets Now that we8217re past the whole 8216Do I really need social media for my business8217 Ric is here with Social Marketology a smart look at how to get social media organized for your business82218212Mitch Joel President of Twist Image and author blogger and podcaster at Six Pixels of Separation About the BookCovering subjects ranging from the besttasting breakfast cereal to the latest developments in cancer treatment personal interactions are occurring with increased frequency on social media And if you want to connect with customers you have no choice but to join their conversations This much has been established by the mountains of social media marketing literature produced in recent yearsWhat has not been established are the best practices for creating the most ideal social media strategy for your particular needs8212and that8217s where this book comes inIn Social Marketology cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch takes social media marketing to the next step8212showing how to choose the best tools for your needs and develop a strategy tailored to your goalsDrawing from such process methodologies as LEAN and the Capability Maturity Model Dragon helps you develop a social media process that is quantifiable repeatable8212and improvable His process is based on these basic stepsFocus on desirable outcomes Vision Goals Objectives and MetricsPinpoint the very smallest segments of your customersDetermine the communities to which these microsegments belongIdentify the influencers of those communitiesCreate an action plan for your projectMeasure and constantly improve your effortsThe beauty of Dragon8217s method is its core flexibility New social media platforms are guaranteed to pop up in the near future Any strategy based on the methods in this book can be adapted to take full advantage of themThe age of blind trial and error for social media marketers is over Social Marketology provides the means to implement an effective campaign that is testable controllable and fully integrated within broader campaigns and goals. 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