PPT-comScore

Author : karlyn-bohler | Published Date : 2016-08-05

Aaron Rhodes Director of Data Analysis Corporate Overview Data Sources and Collection Methods Case Studies Demo Questions Discussion Topics NASDAQ CLIENTS EMPLOYEES

Presentation Embed Code

Download Presentation

Download Presentation The PPT/PDF document "comScore" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

comScore: Transcript

Aaron Rhodes Director of Data Analysis Corporate Overview Data Sources and Collection Methods Case Studies Demo Questions Discussion Topics NASDAQ CLIENTS EMPLOYEES HEADQUARTERS G LOBAL COVERAGE. 1 million consumers with Chicago Tribune The Chicago Tribune is the 1 newspaper and 1 news information website in market RedEye is the 1 daily commuter paper in market Newspaper Chicago Tribune Circulation Daily 438935 Sunday 789917 Audience Daily Ad-Supported . Television. = 107 Hours a Month. Source: Nielsen . Npower. Live+7 . December 2014 . P2+, . Broadcast . Television represents FOX, CBS, NBC, ABC, iON and . CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks.. In Action. The comScore Roadmap for Multi-Platform Cross-Media Measurement and Results of the CIMM Study. Joan FitzGerald, SVP, Television and Cross-Media Solutions. It’s Simple, . RIGHT?. How Many?. Magazine media monthly reach. Monthly magazine media now . reach. . 73% . of the GB adult population. Mobile. Digital . Print . Any. Source: NRS PADD: NRS October 2014 – September 2015 & comScore September . Brave New Digital World learnmore@comscore.comww.comscore.com Magazine media monthly reach. Monthly magazine media now . reach. . 73% . of the GB adult population. Mobile. Digital . Print . Any. Source: NRS PADD: NRS . January – December 2015 . & . comScore November 2015. YouTube Facts: . Approximately 20% of views come from the U.S. . (48 Billion). . 50% of YouTube video views are on desktop. Sources: Total video views from YouTube, The Next Generation of TV, Rider Research (Sept 2015); U.S. view figures come from YouTube statistics (2015); desktop stats from YouTube Statistics (2015); comScore July 2015 . MSN. Presentation to [Client Name. ]. [Month Date, Year]. MSN . Autos. Where . drivers get . fully equipped. Key measures:. Unique users: 5,881,000. http://advertising.microsoft.com/autos. . Audience profile. This presentation is intended to be used by agencies that want to help their clients better understand the value of using Bing Ads to place search . ads on Bing and Yahoo.. You’ll need to review the slides prior to your presentation and:. Online Video Ads Attract The Most Invalid Traffic; Programmatic Magnifies The Problem. 6% IVT. US Desktop Display. 8% IVT. US Desktop Video. High-Value . Video Ads . Attract Most IVT. Display. Video. overview. The basics. Magazine media At a glance . Source: NRS PADD . I . BRAD. Magazine . media reaches. 38 . million . adults every . month. 2500+ . consumer . magazines . available. in the UK. Print . technology used in comScore products, refer to http://. comscore.com/About_comScore/Patents. Prove your data. to win more business. 2016 AOP Programmatic Forum . Martin Bromfield, VP . Advertising . EMEA, comScore. Cross-Platform. Nielsen. Total Audience. Panel / Hybrid. Type. Hybrid (Census. Panel) . across TV, Computers, Smartphones, Tablets,. OTT;. Panel for TV/Radio. Census Panel for Digital, Panel for TV. Day in Selected Activities. , Reflects P15 ; comScore Media Metrix Multi-Platform Data, Desktop 2 , Mobile 18 , July 2017, Average minutes per visitor- note mobile video is not included in comScore data.

Download Document

Here is the link to download the presentation.
"comScore"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.