PPT-Source: ComScore Advertising Benchmarks, Q1 2016; IVT = inv

Author : lindy-dunigan | Published Date : 2017-05-09

Online Video Ads Attract The Most Invalid Traffic Programmatic Magnifies The Problem 6 IVT US Desktop Display 8 IVT US Desktop Video HighValue Video Ads Attract

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Source: ComScore Advertising Benchmarks, Q1 2016; IVT = inv: Transcript


Online Video Ads Attract The Most Invalid Traffic Programmatic Magnifies The Problem 6 IVT US Desktop Display 8 IVT US Desktop Video HighValue Video Ads Attract Most IVT Display Video. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. Advertiser Spotlight:. Member Response. member_response@rab.com. 800-232-3131. FINANCIAL SERVICES. Radio Advertising Bureau Webinar. Advertiser Spotlight: FINANCIAL SERVICES. John . Potter. VP Training. In Action. The comScore Roadmap for Multi-Platform Cross-Media Measurement and Results of the CIMM Study. Joan FitzGerald, SVP, Television and Cross-Media Solutions. It’s Simple, . RIGHT?. How Many?. Aaron Rhodes: Director of Data Analysis. Corporate Overview. Data Sources and Collection Methods. Case Studies / Demo. Questions. Discussion Topics. NASDAQ . CLIENTS. EMPLOYEES. HEADQUARTERS. G. LOBAL COVERAGE. Brave New Digital World learnmore@comscore.comww.comscore.com Ontario Adults . 18+. May 2011. Most Influential Advertising. % . Ontario Adults . 18+. Q: Which ONE of the following media carries advertising that you believe to be the most influential?. Source: BBM Analytics OmniVU May 2011. MSN. Presentation to [Client Name. ]. [Month Date, Year]. MSN . Autos. Where . drivers get . fully equipped. Key measures:. Unique users: 5,881,000. http://advertising.microsoft.com/autos. . Audience profile. overview. The basics. Magazine media At a glance . Source: NRS PADD . I . BRAD. Magazine . media reaches. 38 . million . adults every . month. 2500+ . consumer . magazines . available. in the UK. Print . Adults 18-34. June . 2011. Most Noticed Ads. % Adults . 18-34. Q. : . In . which medium are you MOST LIKELY TO NOTICE advertising. ?. Source. : BBM Analytics . OmniVU. . June . 2011. Most Receptive To Ads While.... technology used in comScore products, refer to http://. comscore.com/About_comScore/Patents. Prove your data. to win more business. 2016 AOP Programmatic Forum . Martin Bromfield, VP . Advertising . EMEA, comScore. Day in Selected Activities. , Reflects P15 ; comScore Media Metrix Multi-Platform Data, Desktop 2 , Mobile 18 , July 2017, Average minutes per visitor- note mobile video is not included in comScore data. LANDSCAPE. A mass medium delivering audio content to passionate and loyal listeners across multiple platforms. RADIO. RADIO TODAY. RADIO. IT’S ON.. Radio’s incredible reach. RADIO BOASTS HIGHEST MASS REACH . State Health Officer. HPCDP Grantees and Contractors Annual Meeting.  . November 2017. What's Killing Oregonians? Public Health Policies . for Tobacco . & Alcohol . Overview. Leading drivers of death in Oregon. 2016 first six-months results. www.pwc.com. www.iab.net. Any trademarks included are trademarks of their respective owners and are not affiliated with, nor endorsed by, PricewaterhouseCoopers LLP.. Agenda.

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