COUNCIL English with the British council Introduction Scope of the service Product Launches Price Model Strategy Introduction Learn English with British Council is a language learning tool facilitated via SMS ID: 760163
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Slide1
Learn ENGLISH WITH THE BRITISH COUNCIL
Slide2English with the British council
Introduction
Scope of the service
Product Launches
Price Model
Strategy
Slide3Introduction
Learn English with British Council is a language learning tool facilitated via SMS.
The service is
a result of collaboration
between
zMessenger
& The British
Council.
Launched in 2011 July.
Slide4Scope of the Service:
Grammar
Sentence Usage
Synonyms / Antonyms
Translations in Sinhala or Tamil Language.
Slide5Push SMS: General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary.Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.
a colleague (n) - A person that you work with.
Eg
: this is John, a colleague from the office
.
Slide6Pull SMSMultiple choice questions including odd one out and gap filling.Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG <space> (A) went (B) have gone (C) were going.
Fill In the Blank. Yesterday we ____
wimming
. Answer: ENG <space> (A) went (B) have gone (C) were going.
Slide7Conversational EnglishConversational PushSentence translations in Sinhala or Tamil:Ex: Message: Where's the hospital? = Ro:hala koheda? Conversational PullQuestion: Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seeni pæni rasayi.
Where's the hospital? =
Ro:hala
koheda
?
Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. =
pæni
.
Seeni
pæni
rasayi
Slide8Reply Messages:
Reply messages with answers followed with explanations.Ex: Well done! Use Past Simple to talk about single, completed events in the past. Performance report every 12 days.Well Done! Your results for learn English with the British Council is 36/42
Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary to Intermediate.
result is 10/12.
Slide9Three Levels:
Elementary Level
Intermediate Level
Advanced
level
Subscriber level upgrade or degrade will be happen in 3 circumstances.
Voluntary request by the subscriber
2. Once the syllabus for a particular level is completed
3. Performance level exceeds the minimum required level (Only a suggestion will be sent)
Slide10Message sending Pattern
Day 1Day 2Day 3Day 4Day 5Day 6Day 7Odd WeekPull PushPull PushPull PushPull PushPull PushPull PushPull PushEven WeekPull Conv. PushPull Conv. PushPull Conv. PushPull Conv. PushPull Conv. PushConv. Pull PushPull Push Report
Above Question
pattern continues over the month.
Slide11Product Launches
Slide12Currently available with Dialog & EtisalatMobitel to be join in the near future20,000 total Subscribers at present - Dialog 13,000 , Etisalat : 7000Pricing
Operator
Price
- Prepaid
Postpaid
Dialog
2
Rs
. per day
Etisalat
25
Rs
.
for 15 Days
Mobitel
2
Rs
. Per Day
60
Rs
. Per Month
Slide13Marcoms
From Operator:
BULK SMS , OBDs, E flyers, Leaflets , Website, Facebook & Digital Media
From the British Council :
Free General English Course at the Launch Worth 34,200
Rs
.
Free Library Memberships
Work Shops
Slide14Sample Leaflet & an E-FLYER done BY dIALOG
Slide15OPERATOR WEBSITE AND SOCIAL MEDIA
http://www.britishcouncil.org/srilanka-projects-learn-english-at-the-touch-of-a-button.htm
Slide16BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.
Awards
Slide17PR Coverage by the British council and Zmessenger
Slide18Strategy
Service can be activated by any basic phone user.
Individual Evaluation.
Content is available on different levels of difficulty – Makes the service suitable for people with different levels of English Knowledge.
Localized Content & Periodical supervision from Experts at the British Council.
Marcom
Support from the British Council.
Product Expansion : IVR - To be introduced in November.