THE OHIO KIND THE GIVING KIND A community of young people A kind dedicated to kindness Message built on giving MEET YOUR CAMPAIGN THE OHIO KIND THE GIVING KIND Targeting millennials Fun and sense of community ID: 408440
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MEET THE OHIO KIND:
THE OHIO KIND. THE GIVING KIND.
A community of young people
A kind dedicated to kindness
Message built on givingSlide3
MEET YOUR CAMPAIGN:
THE OHIO KIND. THE GIVING KIND.
Targeting millennials
Fun and sense of community
Educate
Sponsor 500 markets or more
Within a $50,000 budget
Create donor network
Be repeatable
Use guerilla marketing tactics
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GOALS
OUR CAMPAIGNSlide4
SWOT:
What you’ve got:
- Strong digital presence
- Community as a strength
What you need:
- Need a new donor base
- Brand image: fresh food vs. canned donations
THE OHIO KIND. THE GIVING KIND.Slide5
TARGET PUBLICS:
“HIP”
YOUNG PROFESSIONALS
THE OHIO KIND. THE GIVING KIND.
HEALTH
CONSCIOUS
SMALL LOCAL
BUSINESSESSlide6
RESEARCH:
MULTI-
PLATFORM APPROACH:
Interpersonal
Social Media
Spectaculars
Co-branded works best
THE OHIO KIND. THE GIVING KIND.Slide7
CAMPAIGN:
PHASES
THE OHIO KIND. THE GIVING KIND.
PHASE ONE:
AWARENESS
PHASE TWO:
ACTIONSlide8
#ohiokind
THE TACTIC:
GIVING TREESSlide9
THE LOCATIONS:
EVENTS
The Ohio Kind millennials found at
THE COLUMBUS ARTS FESTIVAL, COMFEST, THE COLOR RUN & COLUMBUS FOOD TRUCK FESTIVAL.Slide10
THE OHIO KIND. THE GIVING KIND.
LOCAL
BUSINESSESSlide11
PHASE TWO:
WALLSCAPESlide12
FINAL PUSH:
WEB TRAFFIC
THE OHIO KIND. THE GIVING KIND.
Targeted
Facebook Ads
Wrap-Up
Feature
Website Traffic Slide13
TIMELINE:
THE OHIO KIND. THE GIVING KIND.
JUNE 27
JUNE 13
JULY 18
AUG 15
Food Truck Festival
Color Run
Comfest
Arts
Festival
Wallscape
SEPT 1
OCT 31
JULY 10
Business
Invites Sent
AUG 1
OCT 24-31
RSVP
Deadline
SEPT 1-OCT 31
Targeted
Facebook Ads
Wrap-Up
FeatureSlide14
BUDGET:
THE OHIO KIND. THE GIVING KIND.
BUDGET
Wallscape: $26,200
Small
Businesses: $8,669.97
Videographer: $1,250
Website Update: $500
Giving
Tree: $9,141.28
Print
advertising: $1,000.00
Facebook
Ads: $
3,050.00
TOTAL BUDGET
:
$49,811.25Slide15
WHAT TO REMEMBER:
THE OHIO KIND. THE GIVING KIND.
CREATE A SENSE OF COMMUNITY AND GIVING
FACE TO FACE INTERACTION AND RELATIONSHIPS
VIRAL SOCIAL MEDIA TACTICS
SPECTACULAR CALL TO ENTIRE COMMUNITY Slide16
ANY QUESTIONS?