Mind map Budget 62000 viewers 623 per 1000 viewers 62300x50 3115000 My budget is 3115000 improved 1000 deadline T he deadline I have been set is the 27 march ID: 277231
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Slide1
ProposalSlide2
Mind mapSlide3
Budget
62,000 viewers
£
6.23
per 1000 viewers
62,300x50
= 3,115,000My budget is 3,115,000
improved
1000 Slide4
deadline
T
he deadline
I
have been set is the 27
march
2013.Slide5
Spot plan
improved
channel
program
times
sky one
simpsons
18:00-20:00
bbc1
match of the day
22:00-24:00
mtv
18:00-20:00
sky sports
football
18:00-20:00
euro sports
wintersports
18:00-20:00
sky sports 2
motorgp
18:00-20:00
sky one hd
simpsons
18:00-20:00
channel 4
simpons
18:00-20:00
channel 5
csi
18:00-20:00
cartoon network
adventure time
18:00-20:00
itv
the chase
18:00-20:00Slide6
Channel to be aired on
Sky one
B
bc1
S
k
y sportsEuro sportsSky sports 2S
ky one hdChannel
4
C
hannel
5
C
artoon
network
itvSlide7
locationSlide8
Shooting scriptSlide9
storyboard
improvedSlide10
legal
Codes of TV advertising
Code one
Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled (see Section 32: Scheduling).
Code two
Advertisements must not materially mislead or be likely to do so.
Code threeAdvertisements must not mislead by exaggerating the capability or performance of a product or service.Code fourAdvertisements must not condone or encourage practices that are detrimental to children’s health.
My advert meets all legal and ethical considerations including, Advertisements must not condone or encourage practices that are detrimental to children’s health Advertisements must not mislead by exaggerating the capability or performance of a product or service Advertisements must not materially mislead or be likely to do so Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled the way that I met them are as follows.
Advertisements must not condone or encourage practices that are detrimental to children’s health- my ad is encouraging exercise which is everything but detrimental to children.
Advertisements must not mislead by exaggerating the capability or performance of a product or service- if I am to exaggerate in my ad I will be sure to over exaggerate so there is no confusion on what the product will help you achieve (i.e. red bull gives you wings).
Advertisements must not materially mislead or be likely to do so- as previously stated if I am to mislead I will do it so it’s obvious that this product won’t allow us to do that and there will be no confusion as to what they can expect the product to do.
Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled- my ad will be aired before watershed as It will not distress or disturb the younger audience.
These are the four codes out of many that I chose to prove that my advert is viable and will not be reported to the ASA or OFCOM and I chose specifically these four as they are relevant to my product, due to them being part of my target audience and I need to have as much appeal to them as possible if I wish for them to do well.Slide11
Target audience
My target audience is from 13-25 years of age as these will be the sporty people who want this new shoe to compete with there idols Slide12
conclusion
I think this ad will be a success due to my extensive research, planning and also
the product is part of a well known brand and also a re-’boot’.