Unit 4 Online Tutorial 2 What is a survey A survey is a method of gathering information from a number of individuals known as a sample in order to learn something about the larger population from which the sample is drawn ID: 641487
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Slide1
Surveys and Questionnaires
Unit 4 Online Tutorial 2Slide2
What is a survey?
A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.
Mail (postal) surveys
Online surveys
Face-to-face surveysTelephone surveysSlide3
What is a questionnaire?
Instrument
Planning
Design
Pilot/TestFinal design/modificationData collectionAnalysis and reportingSlide4
Initial Planning and design of the questionnaire
The value of the questionnairePopulation
Sampling frame
Administering the questionnaire
Slide5
Two key considerations ...
Validity
Does the instrument measure what you want it to measure? An instrument that is valid for a specific situation or audience may not be valid in a different situation or for a different audience
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ReliabilityDoes the instrument consistently give the same results with the same group of people under the same condition? Other words that are used synonymously with reliability are accuracy, dependability, consistency, and stability.Slide6
Designing the questionnaire
The researcher’s task: link research questions and survey questions
The respondent’s task:
understand the questions and reply!So? Make sure that possible fixed responses are :unambiguous, exhaustive, and mutually exclusive. Slide7
Check list to avoid problems in question wording
1.Keep the language simple.
2.Keep questions short.
3.Avoid double-barrelled questions.
4.Avoid leading questions.5.Avoid questions in the negative.Slide8
Check list to avoid problems in question wording
6. Remove ambiguity.7.Avoid unnecessary details.
8. Ask questions only where respondents are likely to have the knowledge needed to answer.
9. Group the questions carefullySlide9
General Format
Cover Letter
Questionnaire Introduction
Instructions
Demographic QuestionsOther Comments
Thank You
What to do with the questionnaire