Surveys and Questionnaires PowerPoint Presentation

Surveys and Questionnaires PowerPoint Presentation

2018-03-07 13K 13 0 0

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Unit 4 Online Tutorial 2. What is a survey?. A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.. ID: 641487

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Slide1

Surveys and Questionnaires

Unit 4 Online Tutorial 2

Slide2

What is a survey?

A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.

Mail (postal) surveys

Online surveys

Face-to-face surveysTelephone surveys

Slide3

What is a questionnaire?

Instrument

Planning

Design

Pilot/TestFinal design/modificationData collectionAnalysis and reporting

Slide4

Initial Planning and design of the questionnaire

The value of the questionnairePopulation

Sampling frame

Administering the questionnaire

Slide5

Two key considerations ...

Validity

Does the instrument measure what you want it to measure? An instrument that is valid for a specific situation or audience may not be valid in a different situation or for a different audience

.

ReliabilityDoes the instrument consistently give the same results with the same group of people under the same condition? Other words that are used synonymously with reliability are accuracy, dependability, consistency, and stability.

Slide6

Designing the questionnaire

The researcher’s task: link research questions and survey questions

The respondent’s task:

understand the questions and reply!So? Make sure that possible fixed responses are :unambiguous, exhaustive, and mutually exclusive.

Slide7

Check list to avoid problems in question wording

1.Keep the language simple.

2.Keep questions short.

3.Avoid double-barrelled questions.

4.Avoid leading questions.5.Avoid questions in the negative.

Slide8

Check list to avoid problems in question wording

6. Remove ambiguity.7.Avoid unnecessary details.

8. Ask questions only where respondents are likely to have the knowledge needed to answer.

9. Group the questions carefully

Slide9

General Format

Cover Letter

Questionnaire Introduction

Instructions

Demographic QuestionsOther Comments

Thank You

What to do with the questionnaire


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