Surveys and Questionnaires - PowerPoint Presentation

Surveys and Questionnaires
Surveys and Questionnaires

Surveys and Questionnaires - Description

Unit 4 Online Tutorial 2 What is a survey A survey is a method of gathering information from a number of individuals known as a sample in order to learn something about the larger population from which the sample is drawn ID: 641487 Download Presentation


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Surveys and Questionnaires

Unit 4 Online Tutorial 2Slide2

What is a survey?

A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.

Mail (postal) surveys

Online surveys

Face-to-face surveysTelephone surveysSlide3

What is a questionnaire?




Pilot/TestFinal design/modificationData collectionAnalysis and reportingSlide4

Initial Planning and design of the questionnaire

The value of the questionnairePopulation

Sampling frame

Administering the questionnaire


Two key considerations ...


Does the instrument measure what you want it to measure? An instrument that is valid for a specific situation or audience may not be valid in a different situation or for a different audience


ReliabilityDoes the instrument consistently give the same results with the same group of people under the same condition? Other words that are used synonymously with reliability are accuracy, dependability, consistency, and stability.Slide6

Designing the questionnaire

The researcher’s task: link research questions and survey questions

The respondent’s task:

understand the questions and reply!So? Make sure that possible fixed responses are :unambiguous, exhaustive, and mutually exclusive. Slide7

Check list to avoid problems in question wording

1.Keep the language simple.

2.Keep questions short.

3.Avoid double-barrelled questions.

4.Avoid leading questions.5.Avoid questions in the negative.Slide8

Check list to avoid problems in question wording

6. Remove ambiguity.7.Avoid unnecessary details.

8. Ask questions only where respondents are likely to have the knowledge needed to answer.

9. Group the questions carefullySlide9

General Format

Cover Letter

Questionnaire Introduction


Demographic QuestionsOther Comments

Thank You

What to do with the questionnaire

Shom More....
By: karlyn-bohler
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Type: Public

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