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Writing in Pictures Paul Gillin Writing in Pictures Paul Gillin

Writing in Pictures Paul Gillin - PowerPoint Presentation

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Writing in Pictures Paul Gillin - PPT Presentation

Write in Pictures 65 of people are visual learners Use words that create images Google Thesaurus Thesauruscom and MerriamWebster Thesaurus are among the many online tools you can use ID: 630205

pictures zoo thesaurus guests zoo pictures guests thesaurus smart 2009 operation smarter result social room arrive day vip list hearing give aug

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Slide1

Writing in Pictures

Paul GillinSlide2

Write in Pictures

65% of people are visual learners. Use words that create images.

Google Thesaurus

,

Thesaurus.com

and

Merriam-Webster Thesaurus

are among the many online tools you can use.

Word Alternatives

Drop

Plunge, sink, cave in, tumble, slump, crash

Rise

Swell, balloon, soar, climb, elevate

Get

Seize, grab, snag, pluck, wrestle away

Tell

Whisper, confide, intimate, shout, echo, cry out

Few

Select, choice, elite, chosen, culled, singled out

Don’t exaggerate or over-embellish. Good writing should feel natural.Slide3

Applying the Principle

From

a 2009

Wall Street Journal

story about

the declining popularity of Grape Nuts cereal (emphasis added):All day every day, objects with the proportions of hewn firewood and the heft of cinder blocks hurtle along a conveyor, dive into a steel chute, disappear down a black hole — and emit what sounds like a startled scream.From “Why Craigslist Is Such a Mess,” Wired, Aug., 2009:Jim Buckmaster is tall and thin, [Craig] Newmark is short and round, and when they stand together they look like a binary number…At the craigslist office, the two men work in the same room, but their desks are set up so they sit back-to-back. They are not social friends, and in fact they almost never talk. Slide4

Analogies are Pictures

From “

Brave New World of Digital Intimacy

,”

New York Times

, Sept., 2008Each individual bit of social information — is insignificant on its own…[b]ut taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait…like thousands of dots making a pointillist painting.Slide5

So is Data

From

the Pulitzer Prize-winning “

The Wreck of the Lady Mary

” in the Newark

Star-Ledger (Nov., 2010) :On today’s oceans, endangered whales have more protection than fishermen, though scores are killed each year.From “The Rubber Room,” The New Yorker, Aug., 2009:[A competency hearing for a fifth-grade teacher] is likely to take between forty and forty-five hearing days—eight times as long as the average criminal trial in the United States.Slide6

Get angry

Aggregate other opinions

Tell a story

Conduct a poll

Make a list

Predict something, then defendRecommend what you loveDiscover and shareSerializeImagine having written a great articleUse keyword searchesInterview someoneVisit a quote siteTalk to childrenConsult a notebookWrite case studiesWrite about your weekCreate a top 10 list

Idea FoundriesSlide7

Pictures in Practice

Excerpt

from corporate

case study and suggested rewrite:

Original

“Features such as smart phone notification and mature drill-through capabilities give the zoo quick access to key information. Through smart phone alerts, management can notify staff when VIP guests arrive at the zoo, or automatically send customized notifications to zoo members to make them aware of special promotions and events for them. The end result is a smarter operation and a more enjoyable experience for visitors. ” Rewrite“Now the zoo can spot treasured guests early and give them the red carpet treatment. Staffers’ smart phones buzz when VIP guests arrive at the ticket window, enabling zookeepers to scramble to greet them. Guests can even program their phones to call out news of feeding time at the monkey house or a discount on T-shirts. Result: a smarter operation and more smiles on visitors’ faces.”