PPT-The Absolute Essentials of Digital Marketing CHAPTER 9 METRICS AND ANALYTICS

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If you would like to break away from the constraints of traditional marketing and explore digital options with the help of Surrey digital marketing agency, here are 7 ways in which doing so could be of benefit to you: Bamshad Mobasher. DePaul . University. Web Usage Mining & . E-Business Analytics. 2. The primary goal of e-business analytics is to understand and be able to predict the behavior of online customers. CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital.