Web Analytics Wei Fang Head of Digital Services

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Web Analytics Wei Fang Head of Digital Services - Description

Rutgers University Law Library. Web Analytics. Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.. . --- . ID: 635435 Download Presentation

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Web Analytics Wei Fang Head of Digital Services




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Presentations text content in Web Analytics Wei Fang Head of Digital Services

Slide1

Web Analytics

Wei Fang

Head of Digital Services

Rutgers University Law Library

Slide2

Web Analytics

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

---

Web Analytics Association (2006)

Slide3

Why Web Analytics

Paper based surveys

Online surveys

Web analytics

Objective

Accurate

Up-to-date

Slide4

Methods

Counters

Cookies

Log Files

Collected by severs

Web Analytic Services

Client-side data collection (Page tags), done by JS. Or Packet-sniffing There will always be errors in Web analytics' data and it is hard to tell what the margin of error is.

Slide5

Apache Extended log file format

Apache Common log file format

Microsoft IIS W3C Extended log file format

Microsoft IIS NCSA Common log file format

Microsoft IIS log file format

Sun ONE Web Server (iPlanet) log file format

Netscape Web Server log file format WebSTAR Common Log Format (CLF) log file format WebSTAR Extended Log Format (ExLF) log file format Standard Common log file format Standard Combined log file format Windows Media Services W3C log file format

Microsoft Windows Firewall log file format Squid log file format ………ToolsSever log files64.190.42.82 - - [13/Jun/2008:09:17:26 -0400] "GET /coah/1989/19890806.pdf HTTP/1.1" 200 53089 "http://www.google.com/search?hl=en&lr=&q=Angus+Harmony+Township" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.0.3705)"

Slide6

Tools

Local Applications

Depend on OS

Usually require fees

Slide7

Tools

Server-based services for Web analytics

Such as Analog,

Webalizer

,

AWStats

, etc.

Slide8

Tools

Analytics in A Box (AIB)from Google

Software (Urchin) and Hardware (

Coradiant

)

Uses Packet-sniffing instead of serer log and page tags

Runs behind firewallMonitors Web site activities and server performances

Slide9

Tools

Web-based services for Web analytics

Google Analytics

http://www.google.com/analytics/

Lyris

http://www.lyris.com/company/StatCounter http://www.visistat.com/VisiStat http://www.visistat.com/

Slide10

Life Cycle of Web Site Design with Web Analytics

Slide11

Target

Total Visitors

Bounced Visitors

Non-Bouncing Visitors

Abandoned

Stayed

2-3% Source: the e-tailing group, April 2007

Slide12

Google Analytics

Acquired Urchin in March, 2005 (

http://www.google.com/urchin/

)

Google Analytics collects server activities and store data on its servers, whereas Urchin is downloadable and can be used to analysis log files locally

Free with an active Adword campaign or if your site is less than 5 million pageviews per month per account

(Google Analytics TOS, 2010)

Slide13

Data Accuracy

Not real-time, about 2 to 24 hours delay

Slow loading time

Redirect

Setup: page not

taged

Static page VS. Dynamic pageTracking code placement </body>

sitescanga.comJS errorsMisinterpretation

Slide14

Reports

Annual reports

Activities of one article or an area

Redesign Web Site

Visitors’ computers

Network loadTune up performancePurchasing new equipment

Expending network

Slide15

Simple Statistics

Slide16

Simple Statistics

Slide17

Dimensions and Metrics

Slide18

Dimensions and Metrics

M1 Visitors

:

ga

Visits

D1 Visitor

:

ga

Network Location

D1

Visitor

:

ga

Connection Speed

D1 Visitor

:

ga

Browser

D1 Visitor

:

ga

Date

Slide19

D1 Visitor

Network Location

Connection

Speed

Browser

Date

Dimensions and Metrics

D5 Internal Search

Network Location

Connection

Speed

Browser

Date

D3 Content

:

ga

pageTitle

M1 Visitor

:

ga

entrances

M1 Visitor

:

ga

exits

M1 Visitor

:

ga

visits

M1 Visitor

:

ga

timeOnPage

M1 Visitor

:

ga

visits

Network Location

Connection

Speed

Browser

Date

Slide20

Dimensions and Metrics

2-pair combinations

Metric to metric

Dimension to metric

No Dimension to Dimension

Custom report for queries that have more than 2 fields

http://code.google.com/intl/en/apis/analytics/docs/gdata/gdataReferenceValidCombos.html#queryValidation

Slide21

Data Output

Why

Use other statistical programs to process data

Archive

Share with others

FormatsPDF, XML, CSV, CSV for Excel and TSV

Google Analytics APIData Export API

Slide22

References

Google Analytics Developer’s Guide

Using Google Analytics for Improving Library Website Content

Advanced Web Metrics with Google Analytics


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