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Healthy Eating - PowerPoint Presentation

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Healthy Eating - PPT Presentation

Discussion document regional tables Strictly private and confidential Draft August 2016 Deals Strategy Which of the following statements most closely describes your attitudes to healthy eating in general ID: 543633

east healthily healthy eating healthily east eating healthy west north south midlands years london eat 2016 yorkshire excl northern humber amp july

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Slide1

Healthy Eating

Discussion document – regional tables

Strictly private and confidential

Draft

August 2016

Deals StrategySlide2

“Which of the following statements most closely describes your attitudes to healthy eating (in general)?”

Eating healthily

is important to me at all times

I eat

healthily most of the time but treat myself occasionally

I strike a balance

between healthy eating with treating myself when I want to

I usually eat what I want to but know I should eat more healthily at times

I always eat

what I want and don’t ever think about healthy eating

North East

19%

20%

43%

13%

6%

North West

15%

32%

25%

19%

8%

Yorkshire & The Humber

15%

28%

36%

20%

1%

East Midlands

23%

29%

30%

13%

5%

West Midlands

21%

32%

29%

10%

8%

East of

England

27%

26%

25%

14%

9%

London

28%

29%

28%

12%

4%

South East

(excl. London)

21%

28%

25%

21%

4%

South West

16%

34%

30%

16%

4%

Wales

13%

32%

34%

18%

3%

Scotland

11%

37%

25%

20%

6%

Northern Ireland

18%

32%

18%

32%

0%

All regions

20%

30%

29%

16%

5%

2

Healthy Eating

Note: Multiple responses

alowed

Source: PwC Consumer Survey (July 2016)Slide3

“Overall, are you eating more or less healthily than last year?”

3

Healthy Eating

18-34 years

old

35-54 years old

55+ years old

More healthily

Less healthily

About

the same

More healthily

Less healthily

About the same

More healthily

Less healthily

About the same

North East

59%

6%

35%

36%

0%

64%

22%

9%

70%

North West

55%

5%

40%

38%

5%

56%

18%

6%

76%

Yorkshire & The Humber

50%

17%

33%

39%

8%

53%

42%

0%

58%

East Midlands

48%

3%

48%

38%

15%

46%

35%

0%

65%

West Midlands

54%

4%

43%

37%

0%

63%

27%

0%

73%

East of

England

53%

11%

37%

36%

4%

61%

18%

0%

82%

London

47%

6%

47%

40%

2%

58%

17%

0%

83%

South East

(excl. London)

38%

8%

55%

26%

0%

745

17%

2%

81%

South West

37%

5%

58%

28%

0%

72%

27%

0%

73%

Wales

33%

11%

56%

23%

0%

77%

31%

0%

69%

Scotland

45%

10%

45%

41%

14%

45%

20%

3%

77%

Northern Ireland

33%

0%

67%

42%

0%

58%

29%

0%

71%

All regions

47%

7%

46%

35%

4%

61%

23%

2%

75%

Source: PwC Consumer Survey (July 2016)Slide4

“Do you expect to eat more or less healthily in the next year?”

4

Healthy Eating

Source: PwC Consumer Survey (July 2016)

18-34 years

old

35-54 years old

55+ years old

More healthily

Less healthily

About

the same

More healthily

Less healthily

About the same

More healthily

Less healthily

About the same

North East

53%

0%

47%

43%

0%

57%

39%

0%

61%

North West

63%

0%

38%

46%

0%

54%

14%

2%

84%

Yorkshire & The Humber

44%

0%

56%

47%

0%

53%

21%

4%

75%

East Midlands

52%

0%

48%

42%

4%

54%

31%

0%

69%

West Midlands

50%

0%

50%

30%

0%

70%

16%

0%

84%

East of

England

21%

16%

63%

32%

0%

68%

6%

0%

94%

London

61%

2%

37%

42%

0%

58%

20%

0%

80%

South East

(excl. London)

55%

0%

45%

23%

0%

77%

19%

0%

81%

South West

53%

5%

42%

28%

3%

69%

20%

2%

78%

Wales

67%

0%

33%

15%

8%

77%

19%

0%

81%

Scotland

55%

5%

40%

48%

3%

48%

17%

0%

83%

Northern Ireland

33%

0%

67%

42%

0%

58%

43%

0%

57%

All regions

53%

2%

45%

36%

1%

63%

19%

1%

80%Slide5

“At which eating out occasions would you choose indulgent food over healthy food?”

5

Healthy Eating

Week-part

Day-part

I never choose indulgent food

Weekdays

Weekends

Breakfast

Lunch

Dinner

North East

15%

75%

10%

13%

35%

4%

North West

17%

72%

11%

13%

38%

5%

Yorkshire & The Humber

9%

64%

14%

14%

30%

5%

East Midlands

21%

73%

10%

13%

28%

5%

West Midlands

12%

72%

7%

9%

41%

5%

East of

England

10%

67%

10%

14%

46%

8%

London

20%

64%

17%

16%

34%

3%

South East

(excl. London)

12%

71%

11%

16%

40%

6%

South West

11%

56%

16%

18%

47%

3%

Wales

8%

67%

6%

11%

31%

8%

Scotland

17%

77%

10%

12%

36%

5%

Northern Ireland

19%

71%

33%

19%

33%

5%

All regions

15%

69%

12%

14%

37%

5%

Note: Multiple responses allowed

Source: PwC Consumer Survey (July 2016)