PDF-Innovative Marketing, Volume 4, Issue 2, 2008

Innovative Marketing Volume 4 Issue 2 2008 system for creating value that lies behind the actual processes It is the conceptual and architectural implementation of a business strategy and should. However up to date the advantages have proved elusive in practice It is argued that the current focus in the corporate branding literature on core values and culture makes the organization over focused on its own identity and reduces its responsiven Unfort unately there is limited research available on how consumers are affected by events In this article the authors develop a conceptual model for the effect of event marketing The model links buying intention to brand attitude event attitude bra Taking the case of retail stores we conduct a study to determine its effect on consumer satis faction overall attitudes and purchase intentions A measurement scale was developed to measure the self congruity The study results indicate that actual se ISSN: 2349 - 2163 Volume 1 Issue 4 ( M ay 2014 ) http://ijirae.com _________________________________________________________________________________________________ Innovative Technology and Exploring Engineering (IJ ITEE ) ISSN: 227 8 - 30 7 5 , Volume - 2 , Issue - 5 , April 2013 97 Abstract — The design of “Low Cost Intelligent Real Time Fuel Innovative Marketing, Volume 4, Issue 1, 2008 critic literature review we found a lot of strategic of possible tactical solution for instance when and where customers are more receptive, how to use mu Volume 1, Issue 1 (March 2014) ISSN: 2278 - 2311 IJIRAE | Innovative Marketing, Volume 10, Issue 2, 2014commercial and social advertizing context. Consequently, despite thirty years of ongoing discussions, the impact of shock advertizing on consumers still r joku O. Ama (Botswana), Alexander Ifezue (Botswana) hoplifting among university students This paper examines the shoplifting behavior of a stratified sample of 248 students of the University of Botswa ISSN: 2349 - 2163 Volume 1 Issue 4 ( M ay 2014 ) http://ijirae.com ___________________________________________________________________________________________________ Special issue Volume I, Issue 2 , February 2015 ISSN: 2394 - 6598 www.ijetie.org 43 COPYRIG HT TO IJETIE “DESIGN AND FABRICATION OF AUTOMATIC BLACKBOARD DUSTER” 1 st Amit Tiwari Assistant Profe . Issues of innovative evolution www.ru - journals.ru Volume 3 , Issue 1 (201 5 ) 563 TYPES O F INTERJECTIONS AND INTERJECTIONAL SE N TENCES IN RUSSIAN AN D ENGLISH LANGUAGES A. B. Peshko va Voron Volume 1 Issue 3 ( May 2014 ) SPECIAL ISSUE ___________________________________________________________ ___________________ _____________________ ISSN: 2278 - 2311