Modern Universities Research Group Sept 2012 Prof Chris Birch University of Greenwich Business School Centre for Innovation Imagination and Inspiration Project Funding won All 50 match funded gross figures shown all innovation enterprise related ID: 318619
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Supporting SME InnovationModern Universities Research Group Sept 2012
Prof Chris BirchUniversity of Greenwich Business SchoolCentre for Innovation, Imagination and InspirationSlide2
Project Funding won:
All 50% match funded – gross figures shown – all innovation / enterprise relatedFLASH - £1m (2011-13 – GLA multi-agency partnership) http://enterprise.gre.ac.uk/employer-services/flash
New Deal Innovation (NDI) - €1.2m (2012-15 – Inter-Reg - Manche)
Building an Enterprise Network for an Efficient Innovation Training System – (BENEFITS) - €1.3m (2012-15 – Inter-Reg -
Manche
)Slide3
Flash Focus
Managed by the Institute of Sustainability (IoS) – conceived pre-crash – emerged post crash – working in a different world!Three inter-related strands of deliverables for UoGInnovation Workshops
Innovation Vouchers
Sectoral Networking Our targets – complex! – Primary and Secondary outputs, interlinked and generally not understood!
Essentially, 200 active and recorded interventions (minimum 12 hours) with London-based SMEs
My challenge
– to build a sustainable model beyond the project and one that impacted on our other core agendasSlide4
Workshops:We have run 30+ - >500 attendances - >200 SMEs – just running a further 16 and will achieve > 100 more (new) SMEs
This has given us replicable process, content and models that we can use with other projects / commerciallyEnabled us to build durable relationships with SMEs where we are seen to support and add value to their businessesSlide5
Creating Market distinctiveness through Innovative USP’s
Innovation Management Using “Pull” Thinking
Practical ways of using innovation when business planning
Being innovative to create effective marketing on a budget
Innovative ways of winning meetings and events for your venue
Being Innovative in recruitment and selection
Innovatively branding your organisation
Information informed innovative marketing
Producing better marketing support material - on and offline
Effective talent management is crucial to the innovation process
Innovation through digital accounting
Planning for the financing of Innovation
Innovation is a State of Mind
Agile Innovation Leadership
Building on the Olympic legacyUsing technology to create innovative costing and pricing modelsMade to measure problem solvingEffective innovation requires creative communicationInnovative sales strategiesEnsuring legal compliance with New Marketing CommunicationsInnovative and effective PR for SMEsManaging the Innovation Change ProcessNew Wave Marketing Communications to minority groupsPreparing budgets to support InnovationOpening International MarketsEffective Presentation and Communication SkillsInnovative business communications using Link-ed in and Twitter
Examples of WorkshopsSlide6
Workshops to help your business
innovate & grow These two days’ NEW workshopsat University of Greenwich Business School
Hamilton House, Greenwich are for instant results!
Sept-Oct 2012 topics include:
LinkedIn, Twitter & Presenting for selling
Practical Innovation & Leadership to grow
Developing a social enterprise
Using image for branding & make it happen
Project Management & Techniques
Problem Solving Leadership & Getting results
Video for selling & editing techniques
Better Marketing & effective campaigns
Examples of WorkshopsSlide7
Innovation Vouchers:
Offered to those attending workshops – and some others too …Demand-led, based on a specific business need – the project was defined and refined between our BDM and the companyAllowed for 3 days of funded direct academic input / engagement, (nominally) 3 days of preparation and write-up
The Case Study (see examples)The impact:
On the businessOn the University / Business School (KTPs, Curriculum, Research, Income, Employability, Entrepreneurship, Brand, our academic staff)
Future funding / bidsSlide8Slide9Slide10Slide11
What is a University?!
K
creation
application
dissemination
Training
Education
Function
Freedom
Teaching
Learning
Research
Enterprise
Business
SocietalSlide12
Thank You