John Schoenstein Value Based Campaigns Microsoft Learning IT Careers ValueBased Campaigns SQL08 Certification Relevant Skills Q1 FY09 H1 FY09 WS08 Q2 FY09 Microsoft Optimization Q1 FY09 ID: 599454
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Powered by Learning
John Schoenstein
Value Based Campaigns
Microsoft LearningSlide2
IT Careers
Value-Based Campaigns
SQL08
Certification
Relevant Skills
Q1 FY09
H1 FY09
WS08
Q2 FY09
Microsoft
Optimization
Q1 FY09
Second ShotSlide3
Certification Drives Satisfaction
Engagement Sat Correlation
Instructor-led Training
Microsoft Training and Certification
Certifications
eLearningSlide4
Certification Driving Growth
What if we could harness the growth in cert to drive growth in core business?…
CW Growth
Cert GrowthSlide5
Marketing Goals
Grow Unique Individuals certified
Encourage existing MCPs to take next step in their certification
Fill the certification pipeline with New Entrants
Drive exam volume and revenueKeep Second Shot FreshNew FY 09 Strategies/Tactics
Integrating Value Of Certification : Imagery, Messaging – Target: New Entrants
Wider Net: Launch Academic (Sept 15th) WorldwideDeeper Emerging Market Focus – (i.e. BRIC)Keep SS Fresh – Promotional Pop in Q2
Air Cover: Pushing for Managed Status for Q2 – Q4Ride the Trains: Integration in BG Campaigns
Connecting Dots: Integration in MSL Campaigns
Refresh (VOC): Launch:
Second ShotIn Market: Aug 5, 2008 – June 30, 2009Slide6
Microsoft Optimization Model
Rationalized
Standardized
Basic
Dynamic
Managed IT
Infrastructure
with limited
automation
“We’re gaining control”
Managed and
consolidated IT
Infrastructure
with maximum
Automation
“We enable business
Fully automated
management,
dynamic resource
usage
, business
linked
SLAs
“We’re a strategic asset”
Uncoordinated,
manual
infrastructure
“We fight fires”
Core
I
nfrastructure
Application Platform
Business Productivity Infrastructure
People
Process
TechnologySlide7
CPLS Readiness and Engagement
1. Learn about Microsoft Optimization
2. Connect to Microsoft Inbound
3. Drive outbound Marketing and Sales
4. Connect to Microsoft Sales Field
Technical
Sales/Marketing
www.mslcampaignfactory.com
http://www.microsoftio.com/oscSlide8
Resources
Learn about Optimization
www.microsoft.com/optimization
Partner Marketing
https://training.partner.microsoft.com/plcwww.microsoftio.comOptimization Sales Connection Tool:http://www.microsoftio.com/oscAll these links will be available at:www.mslcampaignfactory.comSlide9
Free Software Offer
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Register Today:
www.cplsmarketinginitiatives.com
Download Resources:
www.mslcampaignfactory.comAttend Free Sales Training - “How to Close the Deal with the Free Software Offer”
http://www.mslcampaignfactory.com/salestraining.aspx
15,000 fully-licensed copies of Windows Server 2008 Standard Edition combined with select courseware
June 16, 2008
December 31, 2008*
*While Supplies LastSlide10
Free Software Offer
10
LATAM currently has
27
partners registered that have purchased
64
units. There are 842 remaining!MS has sent these 27 partners 1,294 leads since June 16
June 16, 2008
December 31, 2008*
*While Supplies Last
RegionRegisteredGoalAPAC101100EMEA
210166LATAM
2733NA202
176Total540475
Country# RegisteredArgentina2
Bolivia1Brazil11Columbia3
El Salvador1
Guatemala1Mexico6Peru 1Paraguay1Slide11
SQL 2008 Launch
11
Register to host Community Launch Events:
http://connect.microsoft.com/InvitationUse.aspx?ProgramID=2437&SiteID=544&InvitationID=SQCP-KFPC-7BMB
Start teaching First Look Clinics & Hands-on-Labs (6156, 6157, 6158)
http:// cwlibrary.mslearn.net Get ready for the SQL 2008 Free Software Offer in November!
In September Microsoft will launch SQL Server 2008 – MSL is ready with a great list of offers, courseware and exams to get your community excited and trained
September 2008
June 2009
*While Supplies LastSlide12
Detailed Announcement in Late August
2008/2009 Partner Sales and Marketing Rewards Program
Grand Prizes:
2 Next-Generation Classroom Makeovers!
Volume & Growth Based Rewards
Focus: Windows Server, SQL & MS Optimization
Bonuses for Driving Quality and More
Quarterly and Semi-Annual Prizes per Region,
End-of-Year Worldwide Prizes
May 31, 2009
July 1, 2008
Lots of Quarterly & Semi-Annual Prizes
!
17 Machines!Slide13
SATV Re-Enrollment
High-profile customer referrals
Up-sell business opportunity
Microsoft endorsement
Enroll or Re-Enroll in the SATV Program for
2008-2010 Today!
Visit:
https://partner.microsoft.com/global/program/competencies/40012151
August 20, 2008
September 30, 2008Slide14
Call to Action
Get Trained on Microsoft Optimization
Talk the talk of Microsoft Optimization
Connect to Microsoft’s Marketing Activities
Enroll in the Campaign - MSL’s Skills Optimization Partners ListInvolve your sales and marketing teamsMarketing Tools, Sales Playbook, training in AugustLook for opportunities to connect to customers through MS Field Sales Teams
http://www.mslcampaignfactory.com/Slide15
Thank YouSlide16
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Slide17