Reach & Readership - PDF document

Reach & Readership The Overcast has proven appeal with every demographic. Its primary readership consists of vibrant Newfoundlanders, from ages 20-65, in St. John’s, Mt. Pearl, and Paradise. Our readers are actively engaged with city life, arts, and culture, and support local businesses and organizations like yours. We print, and legitimately move, 15,000 copies per month. We distribute to more than 150 locations, including every campus, Sobeys, and Dominion in Greater St. John’s. Our copies in cafés, restaurants, pubs, and hotels are read by an average of 2.5 readers, doubling ad exposure. We are a free publication, which exposes your ad to more varied readers than paid or subscription-based publications. - innumerable readers across the province and abroad. In short, we oer a distribution ring and regular readership that is second only to The Telegram, but with a more varied readership. How to Submit an Ad BOOKING DEADLINE, AND AD MATERIAL SUBMISSION DEADLINE: The 20 th of Every Month. Contact ads@theovercast.ca to discuss advertising with The Overcast. Email us your ad, up to 10MB, in hi-resolution PDF or TIFF format. Colour ads should have a CMYK colour prole. Black and white should be grayscale. to 30 minutes of free, basic typesetting and design services. Ads designed by The Overcast may not be republished elsewhere. PLEASE SEE PAGE 3 FOR AD SIZES Ad Type Per month Book 3 Months Save 5% per month Book 6 Months Save 10% per month BOX ADS BLACK & WHITE / COLOUR BLACK & WHITE / COLOUR BLACK & WHITE / COLOUR Full Page 1080 / 1480 1025 / 1400 970 / 1330 3/4 Page 840 / 1155 795 / 1095 755 / 1035 1/2 Page 585 / 825 550 / 780 525 / 740 1/4 Page 310 / 430 290 / 405 1/16 Page 90 / 120 85 / 110 80 / 100 STRIP ADS BLACK & WHITE / COLOUR BLACK & WHITE / COLOUR BLACK & WHITE / COLOUR 1/4 Page 310 / 430 290 / 405 275 / 385 1/8 Page 175 / 240 165 / 225 155 / 215 BACK COVER 1650 COLOUR ONLY 1560 COLOUR ONLY 1480 COLOUR ONLY 2014 ADVERTISING RATES Print Ads 2014 ADVERTISING RATES Print Ads Deals, Discounts, and Special Offers TERMS: The prices in the table above are shown before taxes. Ad cancellations must be received by The Overcast before the 21st of the month before they are set to go to print, otherwise the advertiser assumes liability for the cost of the ad space booked. Cancellation of a contract in the “The Long-term Commitment Discount” will result in a client being charged the amount of remaining ads they have cancelled, at the agreed upon discount rate of 5% or 10%. Accounts/Invoices which remain unpaid aer 30 days are subject to a 3% service charge per month. In cases where a client submits a potentially controversial ad, The Overcast reserves the right to disapprove the content of an ad. Clients assume all liability for content of any advertisements and agree to indemnify The Overcast from any claims that arise. Terms and prices subject to change. THE DOUBLE UP DISCOUNT Our biggest discount also happens to ensure you get double the bang for your buck: Buy a print ad and web at for the same event or product, and save 10 % o BOTH ads! THE OTHER DOUBLE UP DISCOUNT It’s a clever move, and it works: buy more than one ad in a single issue and you’ll not only turn heads, you’ll get 10% o your invoice for that issue (before taxes). THE NEWBIE DISCOUNT Starting a new business is rough for two reasons: no one knows you exist yet, and you don’t have money for ads. We’ve been there, so we’ll oer 10% o to any business that is less than three months old. THE LONGTERM COMMITMENT DISCOUNT We need ad revenue to survive, and you need ways to reach an audience. Here’s to mutually benecial relationships: Save 5% per ad when you book 3 ads at once, or 10% when you book 6. THE NOBLE, NOTFORPROFIT DISCOUNT If anyone deserves to get their word out there, it’s you. And if we weren’t equally nancially constrained, we’d oer you even more than 5% o. 1 2 3 4 5 Any discounts must be claimed and agreed upon at the time of booking the ad. 2014 ADVERTISING RATES Print Ads FULL PAGE BOX 10.125” Wide x 10.5” High 3/4 PAGE BOX 7.5” Wide x 10.5” High (Ver�cal) 10.125” Wide x 7.5” High (Horizontal) 1/2 PAGE BOX 5” Wide x 10.5” High (Ver�cal) 10.125” Wide x 5.125” High (Horizontal) 1/4 PAGE BOX 5” Wide x 5.125” High 1/16 PAGE BOX 2.4” Wide x 2.4” High 1/4 PAGE STRIP 2.4” Wide x 10.5” High (Ver�cal) 10.125” Wide x 2.4” High (Horizontal) 1/8 PAGE STRIP 2.3” Wide x 5.125” High (Ver�cal) 5” Wide x 2.5” High (Horizontal) BACK COVER 10.125” Wide x 11” High