Table of contents Print readership 3 Total reach 4 Dailyweeklymonthly 5 4 Demographics 8 Multiplatform readership 10 By platform 11 Total reach 12 Dailyweeklymonthly ID: 600089
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Slide1
ReadershipSlide2
Table of contents
Multiplatform
readership
Digital readership
Total reach
4
Total reach
32
Daily/weekly/monthly
5
Daily/weekly/monthly
33
Demographics
8
Demographics
36
Print readership
Total reach
11
Daily/weekly/monthly
12
Demographics
15
Desktop
readership
Total reach
18
Daily/weekly/monthly
19
Demographics
22
Mobile readership
Total reach
25
Daily/weekly/monthly
26
Demographics
29Slide3
Multi-platform
ReadershipSlide4
Total multi-platform reach
(millions, % of all adults)
Digital adds to Print
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)
+127%
+81%
+25%
+91%
+55%
+23%
+70%+40%+22%
49%
77%
84%Slide5
+68%
+54%
+9%
Daily multi-platform reach
(000)
+151%
+116%
+17%
Digital adds to Print
+124%
+87%+20%+47%+41%+4%
+342%+271%+19%
+168%+138%+13%
+774%+155%
+243%
+247%+141%+44%
+45%
+32%
+10%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)
+202%
+137%
+27%
+395%
+241%
+45%
+281%Slide6
+184%
+130%
+24%
Weekly multi-platform reach
(000)
+297%
+211%
+28%
Digital adds to Print
+199%
+129%+31%+73%+61%
+7%+381%+263%+33%
+210%+160%+19%
+634%+159%
+184%
+419%+179%+86%
+58%
+42%
+11%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)
+231%
+136%
+40%
+633%
+305%
+81%
+301%Slide7
+356%
+201%
+51%
Monthly multi-platform reach
(000)
+483%
+274%
+56%
Digital adds to Print
+325%
+183%+50%+113%+89%
+13%+538%+296%+61%
+274%+186%+31%
+652%+162%
+188%
+613%+171%+163%
+85%
+55%
+20%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)
+315%
+135%
+76%
+952%
+287%
+172%
+290%Slide8
49%
77%
84%
49%
77%
84%
Total multi-platform reach by gender
(millions, % of all adults)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide9
45%
77%
86%
51%
80%
87%
53%
76%
81%
Total multi-platform reach by age
(millions, % of all adults)
Source:
PAMCo 2 2019 (Apr '18 - Mar ‘19)Slide10
Print
ReadershipSlide11
Total print reach
(millions, % of all adults)
22%
40%
49%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide12
Daily print reach (total brand reach)
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide13
Weekly print reach (total brand reach)
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide14
Monthly print reach (total brand reach)
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide15
23%
43%
52%
Total print reach by gender
(millions, % of all adults)
20%
38%
48%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide16
12%
29%
39%
Total print reach by age
(millions, % of all adults)
16%
35%
46%
35%
56%
62%
Source:
PAMCo 2 2019 (Apr '18 - Mar ‘19)Slide17
Desktop
ReadershipSlide18
Total desktop reach
(millions, % of all adults)
7%
17%
25%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide19
Daily desktop reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide20
Weekly desktop reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide21
Monthly desktop reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide22
9%
20%
28%
Total desktop reach by gender
(millions, % of all adults)
6%
15%
22%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide23
7%
16%
24%
Total desktop reach by age
(millions, % of all adults)
8%
19%
27%
8%
18%
25%
Source: PAMCo 2 2019 (Apr '18 - Mar ‘19)Slide24
Mobile
ReadershipSlide25
Total mobile(smartphone + tablet) reach
(millions, % of all adults)
30%
55%
34%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide26
Daily mobile(smartphone + tablet) reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide27
Weekly mobile(smartphone + tablet) reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide28
Monthly mobile(smartphone + tablet) reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide29
28%
53%
63%
Total mobile(smartphone + tablet) reach by gender
(millions, % of all adults)
31%
58%
66%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide30
33%
66%
77%
Total mobile(smartphone + tablet) reach by age
(millions, % of all adults)
36%
66%
76%
22%
39%
45%
Source: PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide31
Digital
ReadershipSlide32
Total digital reach
(millions, % of all adults)
35%
62%
70%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide33
Daily digital reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide34
Weekly digital reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide35
Monthly digital reach
(000)
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide36
34%
61%
70%
Total digital reach by gender
(millions, % of all adults)
36%
62%
70%
Source:
PAMCo
2 2019 (Apr '18 - Mar ‘19)Slide37
38%
71%
80%
Total digital reach by age
(millions, % of all adults)
42%
72%
80%
27%
47%
53%
Source: PAMCo 2 2019 (Apr '18 - Mar ‘19)