PPT-SEM1 2.04 A - Marketing information management

PE Understand data collectioncollection methods to evaluate their appropriateness for the research problemissue PI Explain sources of secondary sportevent information Vocabulary Review 203. Finding, Captivating And Keeping Customers. Brent Leary. Partner and Co-Founder. CRM-Essentials.com | BrentLeary.com. David Alexander. Senior Product Manager. Microsoft Office Live Small Business. Overview. A - . Marketing. PE - Understand . sport/event marketing’s role and function in business to facilitate economic exchanges with customers.. PI - Explain the nature of sport marketing. PI - Explain the nature of event marketing. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. PE – Acquire foundational knowledge of marketing information management to understand its nature & scope. PI – Explain the need for sport/event marketing information. Vocabulary. Marketing Information - . What . Is Marketing?. independent variables. inputs. includes:. situational factors. marketing courses of action to steer the market. dependent variables. outputs, phenomena one seeks to explain. includes:. PE – Select target market appropriate for product/business to obtain the best return on marketing investment. PI – Describe the nature of target marketing in sport/event marketing. The importance of target markets to SEM & why is it increasing. &. Bachelor of Science in Information Systems Technology. . Fall 2014 Launch. Background. The Supply Chain Management degree is designed to provide knowledge of the supply chain, while exploring logistics, regulatory issues, change and inventory management, forecasting, resource allocation, production planning and other functions basic to business. . The 7 functions of Marketing!. The Core of Marketing. The 7 Functions of marketing are the basis for all marketing activities. All marketing activities involve at least one of the functions. Financing. 1.05 . Marketing. Warm-up. Comparing Goals, Strategies, & Tactics. _____. . . 1. A . salesperson meets one-on-one with . customers. _____. 2. . A firm wants to increase sales by 10% over last year’s sales. &. Bachelor of Science in Information Systems Technology. . Fall 2014 Launch. Background. The Supply Chain Management degree is designed to provide knowledge of the supply chain, while exploring logistics, regulatory issues, change and inventory management, forecasting, resource allocation, production planning and other functions basic to business. . Bret Oelke - Farm Management Coach. Innovus Agra, LLC. We are:. Farm management coaches. Mission:. “To search . for. . and . develop opportunities that allow our customers to achieve their goals”. &. Bachelor of Science in Information Systems Technology. . Fall 2014 Launch. Background. The Supply Chain Management degree is designed to provide knowledge of the supply chain, while exploring logistics, regulatory issues, change and inventory management, forecasting, resource allocation, production planning and other functions basic to business. . What is Marketing?. Need v. want. Good v. service. Exchange. Review from last class. Marketing Functions: All activities that allow companies to bring products to the market for exchange. Pricing. Selling. Title: . Marketing Management for Engineering Managers. Professor: . MSc Kristina . Antik-Georgievski. Institution: . IECE. Mail: . angelina@iege.edu.mk. 2. Description of the course . The course is intended to provide learners with advanced...