Testimonial Glittering Generalities Transfer Plain Folks Bandwagon Name Calling Card Stacking The 7 Types of Propaganda The use of wellknown respected people to endorse a product or service ID: 669693
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Slide1
The 7 Types of Propaganda
TestimonialGlittering GeneralitiesTransfer
Plain
Folks
Bandwagon
Name Calling
Card StackingSlide2
The 7 Types of Propaganda
The use of well-known, respected people to endorse a product or service.
TestimonialSlide3
The 7 Types of Propaganda
Glittering generalities are intensely emotionally appealing words that carry conviction without
any supporting evidence.
Glittering GeneralitiesSlide4
The 7 Types of Propaganda
The act of relating something like or respect with a product. Symbols are constantly used in this form of propaganda.
TransferSlide5
The 7 Types of Propaganda
The use of famous people to sell a product or service. Speakers and ads appear to make the person to be “one of the people.”
Plain FolksSlide6
The 7 Types of Propaganda
Bandwagon attempts to persuade the target audience “everyone else is doing it.”
“Join the crowd.”
This technique reinforces people’s natural desire to be on the winning side.
BandwagonSlide7
The 7 Types of Propaganda
The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.
Name callingSlide8
The 7 T
ypes of Propaganda
The strategy of showing the product’s
best features, telling half-truths, and omitting or lying
about its potential problems.
Card Stacking