categorised What ways do we target audiences Learning Objective To explain how audiences can be categorised By the end of today Create a blog post on word Prezi Target Audience Explain how target audiences are ID: 704387
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Slide1
The Start of LO2
Learning Objective: To explain how audiences can be
categorised
.Slide2
What ways do we target audiences?
Learning Objective: To explain how audiences can be
categorised
.Slide3
By the end of today
Create a blog post on word / Prezi : Target Audience
Explain how target audiences are
categorised
.
Talk about your previous audience research and how that can be used by target audiences.
Create your blog.
Stretch and Challenge: Research a game: Target Audience Blog task.
Learning Objective: To explain how audiences can be
categorised
.Slide4
What is a target audience?
Learning Objective: To explain how audiences can be
categorised
.Slide5
DEMOGRAPHIC
AUDIENCE PROFILE
Class, occupation and income
Learning Objective: To explain how audiences can be
categorised
.Slide6
Learning Objective: To explain how audiences can be
categorised
.Slide7
QUESTION
TIMESlide8
Lastly
…
..
We learnt about Bartel’s theory : why we play games last term. This is a type of target audience.
Harold
Lasswell
in 1940 said we consume media because of 4 reasons. This is also used today to
categorise
target audiences.
Learning Objective: To explain how audiences can be
categorised
.Slide9Slide10Slide11Slide12Slide13
Target Audience Task
Create a blog post on word / Prezi : Target Audience
What are the different ways audiences can be targeted?
Which do you think is most important for game sales? Why?
Talk about your previous audience research and how that can be used by target audiences.
Use the worksheet to create your own blog.
Stretch and Challenge: Research a game: Target Audience Blog task.Slide14
QUESTION
TIME