PDF-Likeable Business Why Todays Consumers Demand More and How Leaders Can Deliver

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Source: https://ciolook.com/the-30-most-influential-business-leaders-in-tech-2021-november2021/. Includes access to 3 exclusive ebooks for hardcover readers onlyIt pays to be LIKEABLE8220Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book8221 8213Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test8220Dave Kerpen8217s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.8221 8213Charles Best, founder of DonorsChoose.org8220Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.8221 8213John Jantsch, author of The Commitment Engine and Duct Tape Marketing8220This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.8221 8213Meg Cadoux Hirshberg, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their FamiliesAbout the Book:You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today8217s hyperconnected society: if your business isn8217t likeable, it will fail.Dave Kerpen knows how important it is for a business to be liked8213by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you8217ll get when you gain the trust of your customers and stakeholders. In today8217s social media world, it literally pays to be likeable.Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:LISTENING8213to customers, colleagues, shareholders8213and competitors AUTHENTICITY8213because today8217s savvy customer always knows when you8217re faking it TRANSPARENCY8213honesty builds trust, and any deviation can destroy your reputation ADAPTABILITY8213managing change and finding new opportunities is critical to success today SIMPLICITY8213in design, in form, and in function GRATEFULNESS8213every 8220thank you8221 is appreciated . . . and generates surprising returns Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable8213which in turn creates a more likeable customer experience.The blueprint for everlasting business likeability is in your hands. Apply Kerpen8217s basic principles day in and day out, and profits and growth are sure to follow.