Explain The Nature Of EMAIL MARKETING TACTICS SENDING PROMOTIONAL MESSAGES ACROSS COMPUTER NETWORKS Helps Businesses by Using VIRAL MARKETING Forwarding a message to someone who forwards it to another etc ID: 781780
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Slide1
3.06
Understand the use of direct marketing to attract attention and to build brand
Slide2Explain The Nature Of
E-MAIL MARKETING TACTICS
Slide3SENDING
PROMOTIONAL MESSAGES ACROSS COMPUTER NETWORKS
Helps Businesses by:
Using
VIRAL
MARKETING Forwarding a message to someone who forwards it to another, etc.Information spreads quickly Keeping current customers informedBuilding brand awareness and brand image
E-MAIL
MARKETING
Slide4OPT-IN
/PERMISSION-BASED
Give
permission
to receive promotional e-mails, newsletters, etc
.SUBSCRIPTIONS are most common DOUBLE OPT-INRequires recipients to confirm they are registered subscriberComplete subscription process, then receive a
verification
emailOPT-OUTReceive emails until indicate otherwiseExplanation at bottom of email of how to opt-outSPAMJunk e-mail
4 TYPES OF EMAIL MARKETING
Slide5Announcements
NewslettersBulletinsSuggestion
selling
Reminder
service
Handling requestsObtaining feedbackOrder confirmationsMOST COMMON USES OF EMAIL MARKETING
Slide6ADVANTAGES
DISADVANTAGES
COST
EFFECTIVE
Little
time & effort TIMELYDoesn’t require much planning
Example: Sending customers a notice of tomorrow's sale
Personalized/targeted messagesCan track user engagementHard to manage customer listsUndeliverable e-mail
Low
effectiveness
Spreading
virusesBattling filtersAngry recipients
ADVANTAGES AND DISADVANTAGES OF EMAIL MARKETING
Slide7PLAIN TEXT
HTML
CONSIST OF
WORDS
ON A SCREEN
Most emails are plain textSuccessful plain text
emails need
proper formatting:Sections are separated by linesText is justified
left
HYPERTEXT MARKUP LANGUAGE
:
CODE USED TO CREATE WEB PAGESCreates e-mails that have:
Colorful
logos GraphicsAnimationsSoundTakes longer for HTML e-mails to loadNot all e-mail clients support HTML
PLAIN TEXT VS. HTML
Slide8NON
-INTERACTIVE CONTENT (STATIC)Cannot
link
to other locations
within the e-mailLINKS TO OTHER PLACES WITHIN EMAILHyperlinks: link a word or graphic to another place within the e-mailLINKS TO WEB SITESHyperlinks: link
from
email to a web siteATTACHMENTSSTREAMING MEDIAEmail delivers sound and/or videoMedia is “streaming”
(moves
in a
continuous
flow over the
Internet)DISADVANTAGES:Expensive REQUIRES RECIPIENT TO HAVE A HIGH-SPEED INTERNET CONNECTIONCAPABILITIES OF EMAIL
Slide9INDIVIDUALIZED
ADDRESSESIndividual e-mail address in the “To” field
H
elps businesses to
personalize
Recipients feel that they’re the only ones receiving the e-mailPERSONALIZATIONPersonal information (name, purchasing history) in emailSoftware can do this easilyAUTOMATEDE-mail software can perform certain functions Example: Send personalized e-mails to entire customer list at specified timesAUTORESPONDERS
If someone emails a specified e-mail address, autoresponder replies
Saves money and timeExample: Confirm orders and newsletter subscriptionsCAPABILITIES OF EMAIL