PPT-Direct Marketing Where to Meet Your Customers and Keep Them!

Session Objectives What is direct marketing What direct marketing options are available Which option is a good match for you Developing your marketing message How not if to integrate digital marketing into your marketing plan. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. BUS-309. Erlan Bakiev, Ph.D. . Chapter Seventeen. Direct and Online Marketing: Building Direct Customer Relationships. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. Finding Customers – Getting Sales. Chris Walker BA MA MCIM. People Systems International & Venture Wales. Marketing & Sales. Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales. More than telemarketers and junk mail. Why Direct Marketing?. Technology support. Advanced Statistical packages. Trend to more targeted marketing. Business Analytics. Accountability/Measurability. “. Everestdmm business plan is affordable for Direct Mailers for you. Our Direct Mailer and Postcard Marketing Services are Designed to Help Make Sure Your Campaigns Achieve the Highest Return on Investment Possible. Target Your Dealer’s Customers With The Right Message At The Right Time. Turn your CRM into an ATM by targeting your dealer’s customers with the . right message . at the . right time. . . About . For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. Alisa Wilcox . John Richardson. Today we are going to cover the following:. What is Email Marketing?. Why is it important to businesses of all sizes?. What is the top reason you need to have an email marketing plan in place?. 1. LEVEL 1. Introduction to . Direct Marketing. ©Dr. V. Kumar. What you will learn in this section…. 2. ©Dr. V. Kumar. What is Direct Marketing?. Overview & Perspective. 3. ©Dr. V. Kumar. LEVEL I, MODULE I. What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing. "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place.. BY. Dr. Olanipekun . ojo. . . BUS 409.. PROMOTIONAL MANAGEMENT.. .  .         . BUS 409 – Promotional Management by Ojo, O.J. is licensed under a .