Marketing : Real People, Real Choices - Presentation

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Marketing : Real People, Real Choices

Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities..

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Marketing : Real People, Real Choices

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