Please copy your homework in your agenda Complete Persuasion is all around us activity Attendance Announcements and DEAR time Discussion on Persuasive writing take notes in writing journal ID: 622480
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Slide1
Agenda
Please copy your homework in your agenda: Complete Persuasion is all around us activity.
Attendance , Announcements
and DEAR time
Discussion on Persuasive writing, take notes in writing journal
Writing journal activity
Lunch and split into reading groupsSlide2
Persuasion Is All Around You!
“Can You Hear Me Now?”Slide3
What is persuasion?
A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of viewSlide4
Common persuasive techniques often used in advertising
Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Purpose?Slide5
Slogan: “Can you hear me now?”
A catchy phrase or statement often used to sell a service or a productSlide6
Repetition:
The name of a product is repeated many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the foreheadSlide7
Bandwagon
A statement suggesting that everyone is using a specific product, so you should tooSlide8
Testimonial
A well-known person supports a product or serviceSlide9
Emotional Appeal
A person is made to have strong feelings about a situation or productSlide10
Expert opinion
Experts approve this product, so you should use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”Slide11
Quick review
Slogan
Repetition
BandwagonTestimonial Emotional AppealExpert OpinionSlide12
Audience Awareness
Advertisers know how to
target their audiences
use appropriate persuasive techniqueSlide13
Who’s the audience?Slide14
Audience?Slide15
Audience?
Purpose?
Persuasive technique?Slide16
Audience?
Purpose?
Persuasive technique?Slide17
Audience?Slide18
Audience?
Purpose?Slide19
Audience?
Purpose?Slide20
Audience?
Persuasive technique?
Purpose?Slide21
Audience?
Persuasive technique?Slide22
Relevant facts
Advertisers spend about $200 billion a year on TV advertising
The average cost for Super Bowl ads is $2.6 million per 30 second spot
The average American watches about 24,000 TV commercials a year http://television-commercial.net/Slide23
Making Connections
What is your favorite jingle?
What slogan for a product do you find yourself saying?
What TV commercial has influenced you to make a purchase?Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?Slide24
Reflection
“Persuasion is all around you”
In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.Slide25
Jennifer Bernhard
Literacy Specialist
Clark County Schools
Jennifer.bernhard@clark.kyschools.us