the Bad amp the Interesting Presentation to the N ew Jersey Business Travel Association Chris Engle Vice President Americas Air Commerce Agenda What is NDC amp ID: 757516
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Slide1
IATA
NDC:
The
Good,
the Bad, & the Interesting
Presentation to the New Jersey Business Travel Association
Chris
Engle
Vice President, Americas
Air
CommerceSlide2
Agenda
What
is NDC &
Why
Does
it
Matter?
Travelport’s take
on
it
An
example brought to
life
with Air Canada
SummarySlide3
W
HAT
IS
NDC?
3
NDC is a
travel
industry supported
effort
launched
by
IATA
for
the
development
and
market
adoption of a
new,
XML-based
data
communication
standard
(often
referred
to
as
“schemas”)
NDC
will
enhance the
capabilities of communications between airlines
,
intermediaries,
and
consumers
including
corporate
buyers
of
travel
NDC is open
to
any third
party,
intermediary,
IT
provider
or
non-IATA
member
Corporate
Travel
Programs
will benefit
from
NDC
REALLY?Slide4
H
OW
A
IRLINES
ARE
S
ELLING
TO
THE OUTSIDE
WORLD
Revenue
Management pushes
fares
to
ATPCO
Network Planning pushes schedules
to OAG
GDS
extract
this
data
and
package
it
together
in a
generic
format for
the
end
user
AC
isn’t
involved
in
the transaction
at
all
AC receives
an
anonymous
sale
at
the
end
of the
process
This
was
fine
when
seats
were
a
commodity
and the
only
determining factor was
price
4Slide5
H
OW
MIGHT
A
IRLINES
S
ELL
M
ORE
INTELLIGENTLY
NDC allows an airline
to
insert
itself
in
the economic
transaction
At
the time
of
agency
search
or
traveler
inquiry,
the
airline
needs
to offer
dynamic
packages
based
on the
customer’s
unique
desires
Airlines
want to monetize
perishable
products
Airlines
would
like
to leverage relevant
ancillary
and bundled
products for
increased
revenue
5Slide6
From
this……
Travel
agents have access
to limited and commoditized airline information
6Slide7
…
to this!
Travel
agents have access
to the entirety
of an airline’s producto
ffering7Slide8
W
HY IS THIS
SO
IMPORTANT
TO
AIRLINES
? (
COMPLIMENTS
OF
AC)
8
"If I
was
at Kitty
Hawk
in 1903
when
Orville
Wright
took off, and would have been
farsighted
enough, and
public-spirited
enough -- I
owed
it to future capitalists -- to shoot them down…”
Warren
BuffetSlide9
S
O
,
S
ERIOUSLY
,
H
OW
C
OULD
C
ORPORATIONS
B
ENEFIT FROM
NDC?
9
Let’s
talk
about
your
“Prime Objectives”
(Star
Trek)
Maximizing the
value
of
every
dollar
your
organizations spend
on
Travel
Give
your travelers
the
best
travel
experience
possible
for
the
money
you
spend
Leverage
your
organization’s
voice
for
tailored offerings
and unique
value
propositions
Guard
and enhance the duty of
care your
operations provide
your
organizationSlide10
Agenda
What
is NDC &
Why
Does
it
Matter?
Travelport’s take
on
it
An
example brought to
life
with Air Canada
SummarySlide11
Travelport
strategy
overview Slide12
62%
More
traveler
satisfaction
and
loyalty23%
Greater competitive advantageTravelport strategy – an aside on ancillaries Source: Travelport Business Traveller & Travel Agency Survey
2014Slide13
Fully supportive of airlines’
desire to
move
to
newer,
more
flexible
technology
Engaged
with
IATA
on the NDC
Program
Engaged
with leading
carriers
driving the
move
to
XML
Focus
is on
projects that
will
result
in
production
bookings
at
scale as
opposed to
pilots
IATA
new distribution
capability Slide14
Travelport’s
view
of
carrier goals for NDC
Communicate
the
value of products
to
customers
Maximize
the
revenue
opportunity
Airlines
control
their
own
product
Travelport’s
Merchandising Suite
supports the
majority
of these
goa
A
l
i
s
rl
t
in
o
e
d
s
ay
se
w
ll
i
i
t
n
ho
th
u
e
t
c
re
h
q
a
u
n
i
n
r
e
in
l
g
asm
tahje
oyrsie
nldl u
dsirtery
ctslyhift
Our
point of sale solutions can
be regarded as
‘NDC
Ready’Slide15
Tra
velport
Merchandising
Suite
Enables
airlines to sell how they want to
sell
Enables agents
to
book how they
want to
bookSlide16
W
HO
WINS?
16
Product
differentiation
Marketing the richness and uniqueness of airline products
Marketing personalized offersAccess to full and rich Content
Compare flight products based on schedule, price
AND
value
Work with
real-time product and fare
data
Transparent
shopping
Deliver the right products at the right
prices
Offer
each traveler the opportunity to shop based on
what
they value – be
it
anonymous or
personalized
Airline
Age
n
t
BuyerSlide17
Agenda
What
is NDC &
Why
Does
it
Matter?
Travelport’s take
on
it
An
example brought to
life
with Air Canada
SummarySlide18
–
18
Let’s
take
a
test
flight! Slide19
What agents
seeSlide20
Fare
shop
results
Montreal to
LondonSlide21
Fare
shop
results
Montreal to
London
Fare Price shown in
white indicates carrier does not participate in Rich Content and BrandingSlide22
Fare
shop
results
Montreal to
London
Fare Price shown in
white indicates carrier does not participate in Rich Content and Branding
Fare Price shown in green indicates carriers that do participate in Rich Content
and
Branding
Agent
clicks on
the
fare
to
access
branded fares
and
ancillariesSlide23
Branded
fare nameSlide24
Airline i
mag
erySlide25
Product
des
cript
ion/ sales
messageSlide26
Detailed
product
description including
sales
message
and rulesSlide27
Upsell price
and
messageSlide28
Link
to fare
c
omparison
tableSlide29
Branded
Fares
benefit
too!
Matrix view
of
available services and fare differentialSlide30
Comparison
table
X
= not
included
=
included
CAD
=
chargeableSlide31
Rich
content
description
and
indicative priceSlide32
Fare
differential to
higher
branded
fareSlide33
Agenda
Travelport
strategy
Air
Canada
strategy
Test
flight
SummarySlide34
Summary:
What
are we
all working towards?
An efficient retail
ecosystem for
Travelers and Travel Buyers
NDC can be a facilitator of that.Slide35