Journal of Marketing Research Vol PDF document - DocSlides

Journal of Marketing Research Vol PDF document - DocSlides

2014-12-04 147K 147 0 0

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XLV February 2008 114 57513 2008 American Marketing Association ISSN 00222437 print 15477193 electronic Jonah Berger is Assistant Professor of Marketing The Wharton School University of Pennsylvania email jbergerwhartonupenn ID: 20703

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